7 Reasons Why You Shouldn’t Work for an Ad

Agency

Reason 1

Lost inTranslation

Creative Agencies balance a plethora of projects simultaneously.

• There is mass number of projects

• Account managers need to communicate the needs of the client to the creative

• This makes the job challenging for the creative and the account manager

Reasons 2

Take on the lessglamorous projects

If the client wants a project done that

you don’t care about, you still

need to get it done.

Reason 3

No Credit whereCredit is due

At an agency you might get the feeling like you’re just a number.

It can be hard to receive recognition when the Account Manager, or the Executive Team, is taking credit for the sleepless nights that you sacrificed.

Reason 4

High Workload

There is never enough time in the advertising world.

● A lot of agencies tend to overwork their creatives

● Account managers try to sell as many campaigns as they can

● There is never enough time● Clients are demanding

Reason 5

Lower Income

The media and communication industry is infamous for its low salaries.

Many hard working advertising professionals often feel underpaid compared to the long hours they work.

People who are in it for the paycheck are better off working a career in a corporate enterprise.

Reason 6

Start late,Stay later

When a deadline is approaching nights can be short.

● A typical day usually starts a bit later

● To sleep in and to start late is possible in most agencies

● Starting late doesn’t mean you work less

● A typical art director in advertising agency works long hours

Reason 7

Being creativeunder pressure

As a creative in an advertising agency, you are expected to come up with great ideas on a regular base.● Every creative is familiar with the

nagging worries about a potential creative block

● This puts a lot of pressure on a creative

● Not everybody can handle this

7 Reasons Not to Work for an Ad Agency

1. Lost in Translation - Communications can be tough.

2. Work the Unpopular Jobs - No possibility to discard a project.

3. No Credit Where Credit is Due - Sometimes you don’t even get a compliment for your work.

4. High Workload - There is never enough time.

5. Lower Income - Lower salaries than in the corporate world.

6. Start Late, Stay Later - Night shifts and overtime.

7. Being Creative Under Pressure - Permanent pressure to be creative.

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