7 promotions- 4 p's
TRANSCRIPT
What Products will you have?
What Services will you offer?
What Brands will you carry?
Who will be your supplier?
Who will be your supplier?
http://www.toptenwholesale.com
American Wholesalers and
Distributors Directory
* Obtain a Return on Investment (ROI)
* Obtain Market Share
ObjectivesObjectives – Policies – Strategies - Techniques
^Flexible Pricing^Flexible Pricing
^One Price Policy^One Price Policy
Objectives – PoliciesPolicies – Strategies - Techniques
^Cost Based Pricing^Cost Based Pricing
^Demand Based Pricing^Demand Based Pricing
^Competition Based Pricing^Competition Based Pricing
Objectives – Policies – StrategiesStrategies - Techniques
PrestigePrestige
Short-Term StrategyShort-Term Strategy
Market Penetration StrategyMarket Penetration Strategy
Loss LeaderLoss Leader
Status QuoStatus Quo
Objectives – Policies – Strategies - TechniquesTechniques