7 marketing automation growth hacker strategies you need to know
TRANSCRIPT
7 Marketing Automation Strategies for Growth Hackers
chris brissonwww.KillerCampaign.com
Dropbox’s Problem• They tried every Strategy
• PPC, seo, buying ad’s and doing tradition media
• soon realized they were burning money... fast!
• They needed a better way to grow their business
• introducing the referral program
the “Good karma machine”• Frank Kern’s Viral Campaign
• After you optin, you get a link to share
• After you send 3 “verified” referrals, you’ll get access to a new training video
• Worked. Like. mad!
We applied the “Be Like GoDaddy” cart abandonment sequence, the exact webpages, and conversion funnel in our order process and instantly boosted our revenue $15,000. It’s crazy good!!
Joe Troyer Web 1 Syndication
$15,000 from Cart Abandons
“We implemented the “Be Like GoDaddy” shopping cart abandonment sequence for a recent online sales event and the results were incredible! 16% of those who abandoned cart returned to purchase. Plus, we saw an additional 15% increase in revenue through the built-in 1-click upsell “Be Like Amazon” component.!
“We added the refer-a-friend “Be Like Dropbox” component to this same shopping cart sequence — this significantly boosted total sales by making it super easy for our customers to spread the word!”!
Wardeh Harmon GNOWFGLINS
Increased Revenue by 15%!
do you know joe girard?holds the Guinness book of world records for selling
the most cars ever. Selling13,001 in his career
your webinar marketing funnel
Sign Up !
The goal is to get people to register (sign up) for your webinar event.!• Registration Page• Webinar Title & Hook
Show Up !
The goal is to get registrants to attend (show up) for your webinar event. !• Multi-Channel Com.• Automated Followup
Pay Up !
The goal is to segment & convert people into paying customers. !• Message Matching • Replay Sales
1 2 3
...using gotowebinars default registration pages to collecting
registrations.
Whatever you do...
don’t do th
is
the wrong way
Manual WorkTime-Consuming
CostlyRepetitive
export registrants from Gotowebinar & manually import into Infusionsoft
why voice broadcasting?
Text messages will only reach MOBILE PHONES, voice messages & phone calls will reach everyone with a valid phone number (land lines + mobile phones)
automated multi-channel marketing
Generic Email Reminders
Email Autoresponders & Sequences
Phone Calls & Text Messages
+ +
Email, SMS, & Voice Broadcasting
your webinar marketing funnel
Sign Up
registered did not register
show Up
attended bailed early
saw offer no show
!
pay Up
purchase did not purchase