7. introduction of malaysia pavilion
DESCRIPTION
7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia Pavilion7. Introduction of Malaysia PavilionTRANSCRIPT
www.matrade.gov.my Malaysia External Trade Development Corporation | 1
Italy, Milan 1st May to 31st October 2015
MALAYSIAN PAVILLION EXPO MILAN 2015
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CONCEPT
Towards a sustainable food ecosystem.
Highlighting sustainability and inclusiveness under ETP in agriculture, palm oil, rubber, tourism and business services
Focusing on dynamism between economic development and environmental preservation.
Passion for life, energizing the world.
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CONCEPT The seed symbolizes Malaysia’s humble beginning as an agriculture and commodity based nation to an industrialized, and vibrant economy focusing on high value added manufacturing activities and services.
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CONCEPT
SEED 1 Our Home: Now and the future
SEED 2 Haven of Biodiversity
SEED 3 Seeds of Change
SEED 4 Culture and Heritage
Designed by: Hijjas Kasturi Associates – a company with nearly 40 years in experience in architectural design. Notable projects include Putrajaya Convention Center, Menara Telekom, Financial Services Resource Center any several others.
Made out of : Glue Laminated Timber by Woodsfield Glulam Manufacturing Sdn Bhd - the first local company introducing Glulam technology into Malaysia since year 2009. Glulam is one of the most versatile and environmentally friendly building material.
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SEED 1
SEED 1 : OUR HOME: NOW AND THE FUTURE
The story of Malaysia as a progressive nation, a country pursuing its developmental goals in a sustainable and environmentally conscious manner.
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SEED 1
• Designed to immerse visitors with scenery, sounds and experiences of Malaysia via projection spanning the entire inner seed. • The content and system integration done entirely by Malaysian firms. ii
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SEED 2
SEED 2 : HAVEN OF BIODIVERSITY
Showcase Malaysia’s world famous rainforest, the pride of country’s thriving ecosystem. In here, visitors will learn about Malaysia’s dedication to conserve the ecosystem for future generations even as the country progresses towards industrialisation.
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SEED 2
To promote conservation of flora and fauna, showcasing replicas of our prized rainforest and CGI-rendered animals.
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SEED 2
Within the same seed a Motion Triggered LED Screen would be placed before the exit to Seed 3 where a screen would come alive in the presence of visitors.
At the end of the Seed, a giant Tualang Tree replica stands right before the exit to Seed 3, to awe visitors on the sheer size of real Tualang Trees found in the Malaysian Rainforest.
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SEED 3
SEED 3 : SEEDS OF CHANGE
The journey moves into another phase where visitors will be able to witness the real story of Malaysia’s economic development policies, technological advancement and intelligent innovations for future sustainable growth particularly in agro-based and food-related industries. In addition to exhibits of innovative Malaysian products and services, business events will be held at the Pavilion for the benefit of business visitors.
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SEED 3 - RUBBER
An animated Rubber Jingle wall highlighting Rubber’s role in day to
day life.
Selected high value added products which are made from rubber Animated wall showing
rubber tappers at work.
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SEED 3 - FIREFLIES Fireflies are a reliable indicator of environmental health as it would only thrive in environments which are rich in natural
organic matter such as mangroves.
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SEED 3 - FIREFLIES Fireflies reacts to and surrounds visitors
Floor includes animated fish and causes ripples as visitors walk through it
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SEED 3
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SEED 3 – PALM OIL
Highlights on Benefit of Malaysian Palm Oil
Palm Oil Tree Replica
Featuring products by : Sime Darby, Cargill Palm Product, Kwantas Oil Sdn Bhd and over 30 other companies.
Panel providing information on : 1. Overview of Palm Oil Industry
in Malaysia 2. Food-related Palm Oil
Derivatives 3. Non-food related Palm Oil
Derivatives
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SEED 3 – PALM OIL
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SEED 3 – PALM OIL
Palm Oil Golden Drops, synchronized to Music
Interactive Panel Providing Facts on Malaysian Palm Oil
Online Competition by Malaysian Palm Oil
Council
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SEED 3 – HERBS ARBOR
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SEED 3 – HERBS ARBOR 21 Replicas of the Herbs will be placed in arcylic casings. Products derived from the herb will be displayed right next to it.
Information panels will be placed in the Section to offer visitors additional information on the Herbs and Products.
QR Codes will be placed throughout the Section to allow visitors to get additional information and store it in their phones.
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SEED 3 – HERBS ARBOR The section features 21 Herbs, providing general information on each of the herbs, as well as its traditional and modern applications. A listing of companies and products derived from the herb is also included in the information panel. The 21 Herbs featured are:
1. Tongkat Ali 2. Misai Kucing 3. Kacip Fatimah 4. Dukung Anak 5. Hempedu Bumi 6. Mas Cotek 7. Pegaga 8. Lempoyang 9. Halia 10. Peria Katak 11. Limau Kasturi 12. Roselle 13. Belalai Gajah
14. Serai Wangi 15. Nilam 16. Limau Purut 17. Senduduk 18. Lidah Buaya 19. Asam Gelugor 20. Gaharu 21. Pokok Bismillah
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SEED 3
MAKING THE DIFFERENCE SEEDS OF CHANGE
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SEED 3
Within the same floor, a Hologram will be placed right across the Interactive Screens featuring Malaysian companies within the following areas:
Companies being featured incldues: Eversendai, Teo Ai Khing, WCT, Muhibbah, AJM Planning & Urban Group, Zhang Toi, Jimmy Choo, Strand Aerospace and MY MS.
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SEED 4
SEED 4 : CULTURE AND HERITAGE
Visitors will be entertained with colours of Malaysia through cultural performances, games and education programmes at the amphitheater. There will also be a selection of Malaysian culinary delights reflecting the vast gastronomic diversity of multi-ethnic cuisines at a dedicated food and beverages area.
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CONTENT
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ACTIVITIES CUSTODIAN MONTH / EVENT NAME LOCATION DATE
MAYSpecial Events
Secretariat Official Opening of Malaysian Pavillion Onsite 8th
Secretariat DPM Round Table Meeting with Captains of Industry Offsite 8th
MOTAC Cultural Performance (Opening Ceremony) Onsite 8th
MATRADE MKP - Taste of Malaysia Opening Onsite 8th
Daily Events
Secretariat Best of Creative Malaysia Onsite
MPIC MPOC Online Competition Onsite
Secretariat Sniff and Scent Onsite
Secretariat Take A Break Onsite
Secretariat The Colorful Trishaw of Malaysia Onsite
Secretariat Trick Art Wall Onsite
JUNEEvents of the Month
MOA FAMA Cooking Demonstration Onsite 7 - 13th
MOA FAMA Malaysia Fruits & Products Showcase Onsite 7 - 13th
MOA
Technology Talk : Minimal Processing Technology (Fruit
Promotion) Onsite 7 - 13th
MOSTI Bioshoppe Launching Onsite 8th
MOSTI Malaysia Partnering Day Trade & Investment Mission Offsite 9th
MOA Aquaculture Trade Mission Offsite 9th
Daily Events
Secretariat Batik Canting Onsite
Secretariat Best of Creative Malaysia Onsite
MPIC MPOC Online Competition Onsite
Secretariat Take A Break Onsite
Secretariat The Colorful Trishaw of Malaysia Onsite
Secretariat Trick Art Wall Onsite
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ACTIVITIES
CUSTODIAN MONTH / EVENT NAME LOCATION DATE
JULYEvents of the Month
MOTAC Cultural Dance & Music Performance Onsite 1 - 15th
MOTAC Art Workshop & Demonstration Onsite 1 - 31st
MOTAC Handicraft Exhibition Onsite 1 - 31st
MOTAC Malaysia Traditional Orchestra (OTM) Onsite 16 - 31st
MOTAC Musical Performance (Traditional Malay & Ghazal) Onsite 16 - 31st
MOTAC Open House Aidilfitri Onsite 22nd
MOH Demonstration of Malay Massage & Accupuncture Onsite 28 - 30th
MOH Medical Tourism Products Update Offsite 28 - 30th
MOH MHTC Lucky Draw Onsite 28 - 30th
MOH MHTC Media Evening Offsite 28 - 30th
Daily Events
Secretariat Best of Creative Malaysia Onsite
MPIC MPOC Online Competition Onsite
Secretariat Sniff and Scent Onsite
Secretariat Take A Break Onsite
Secretariat The Colorful Trishaw of Malaysia Onsite
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ACTIVITIES CUSTODIAN MONTH / EVENT NAME LOCATION DATE
AUGUSTEvents of the Month
MATRADE Music Festival Onsite 7 - 9th
Secretariat Merdeka Day Onsite 31st
Daily Events
Secretariat Batik Canting Onsite
Secretariat Best of Creative Malaysia Onsite
Secretariat Form The Flag Onsite
MPIC MPOC Online Competition Onsite
Secretariat Sepak Takraw Onsite
Secretariat Take A Break Onsite
Secretariat The Colorful Trishaw of Malaysia Onsite
State Event (Melaka)
State Government Melaka Roundtable Session with Italian Industry Players Offsite 3rd
State Government
Launching of Malaysia's Merdeka Month & Melaka Food
and Culture Festival Offsite 4th
State Government Seminar on Melaka Tourism Offsite 6th
State Government Melaka Food and Cultural Show Offsite 6 - 8th
State Event (Selangor)
State Government Batik Painting / Kite Making Demonstration Offsite 22 - 24th
State Government Traditional Dance Performance Offsite 22 - 24th
State Government Fashion Show Offsite 22 - 24th
State Government Kelingkan Making Demonstration Offsite 22 - 24th
State Government Traditional Sport Demonstration Offsite 22 - 24th
State Government Selangor Roundtable Session with Industry Players Offsite 25th
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ACTIVITIES CUSTODIAN MONTH / EVENT NAME LOCATION DATE
SEPTEMBERSpecial Events
MOTAC Cultural Performance (Malaysia Day) Onsite TBC
MATRADE Fashion Show During Malaysia Day Onsite TBC
Secretariat Malaysia Day Celebration (Main) Onsite TBC
MATRADE MKP - Taste of Malaysia - Malaysia Day Onsite TBC
MIDA PM Round Table Meeting with Captains of Industry Offsite TBC
Secretariat YAB Prime Minister's Visit Onsite TBC
Events of the Month
MOTAC MOTAC Malaysia Day Celebration Onsite 16th
MOSTI TPM Halalcopoeia Briefing / Presentation / Matching Offsite 21 - 25th
MOSTI TPM Halalcopoeia Promotion Offsite 21 - 25th
MOSTI TPM Halalcopoeia Launching Offsite 22nd
MIDA Business Networking/Cocktail Offsite TBC
State Event (Johor)
State Government Seminar on Johor Investment Offsite 28th
State Government Seminar on Johor Tourism & Biotech Offsite 29th
Daily Events
Secretariat Best of Creative Malaysia Onsite
Secretariat Form The Flag Onsite
MPIC MPOC Online Competition Onsite
Secretariat Sepak Takraw Onsite
Secretariat Sniff and Scent Onsite
Secretariat Take A Break Onsite
Secretariat The Colorful Trishaw of Malaysia Onsite
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ACTIVITIES CUSTODIAN MONTH / EVENT NAME LOCATION DATE
OCTOBERSpecial Events
Secretariat Pavillion Closing Ceremony Onsite 30 - 31st
Secretariat ASEAN Day Onsite TBC
MOTAC Cultural Performance (ASEAN Day) Onsite TBC
MATRADE MKP - Taste of Malaysia ASEAN Day Onsite TBC
Events of the Month
MPIC Latex Painting Onsite 6 - 10th
MPIC Seminar on Green Tyres & Rubber Products Onsite 7th
HDC
Discussion on Prospects of Halal Bioeconomy in European
Countries Offsite TBC
HDC Halal Roundtable Discussion "Ecosystem & Halalcopoeia" Offsite TBC
MIDA EU-Malaysian Investment Forum Offsite TBC
MIDA Networking Dinner with YB Minister Offsite TBC
MPIC MPIC Cooking Demonstration Onsite TBC
MPIC MPIC Roundtable on Malaysian Timber Industry Onsite TBC
State Event (Sabah)
State Government Seminar on Sabah Bio Industry (Biomass & Biotech) Offsite 8th
Daily Events
Secretariat Batik Canting Onsite
Secretariat Best of Creative Malaysia Onsite
MPIC MPOC Online Competition Onsite
Secretariat Take A Break Onsite
Secretariat The Colorful Trishaw of Malaysia Onsite
Secretariat Trick Art Wall Onsite
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MALAYSIAN MADE 200 Malaysian Companies, 300 Malaysian products & services
Glue Laminated Timber
Seismic Bearing
Herbal Products Palm Oil Derivatives
Tree Replication Services
System Integration
Products are displayed/showcased in several manner including Pavillion’s exterior, interior, display and exhibits, products or via information panels (content). They may also be featured via QR Codes, website as well as during events and activities.
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THANK YOU