7 Influencer Marketing

Mistakes to Avoid

WHAT IS INFLUENCERMARKETING?Influencer marketing is when brands partner with people to both create and distribute content on their behalf.

WHO IS DOING INFLUENCERMARKETING?

59%

65%Of brands participate in influencer marketing today

Plan to increase their influencer marketing budget in the next 12 months

7 Influencer Marketing Mistakes to Avoid

• Not Following FTC Guidelines• Underestimating Your

Timeline• Not Picking The Right

Influencers• Not Giving Creative Freedom• Poor Goal Planning• Biting Off More Than You Can

Chew• Not Expecting Success

MISTAKE #1

• Not adhering to FTC Disclosure Guidelines.

– #Ad or #Sponsored – Using No-Follow Links

MISTAKE #2

• Underestimating Your Timeline

– Good Content Takes Time

– Poor planning makes for poor content

MISTAKE #3

• Not Picking The Correct Influencers

– Only looking at reach– Not thinking about

audience demographics

MISTAKE #4

• Not giving influencers creative freedom

– They know what their audience wants

– They do this for a living

MISTAKE #5

• Poor Goal Planning– One size does

NOT fit all– Multiple goals =

multiple campaigns

MISTAKE #6

• Biting off more than you can chew

– Start small– Optimize until

you’re ready to scale

MISTAKE #7

• Not Expecting Success– Have a few contingency

plans– Plan for campaign to go viral– Don’t be a “negative nelly”

QUESTIONS?