7 harsh realities of content marketing for real estate
TRANSCRIPT
THE 7 HARSH REALITIES OF CONTENT MARKETING
with Ricardo Bueno
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@Ribeezie
http://www.ricardobueno.com
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HARSH REALITY #1:
MOST CONTENT SUCKS
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FindMyWayHome.com
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HARSH REALITY #2: CONTENT DOES NOT
PROMOTE ITSELF
BE ... ENTERTAINING, INSTRUCTIVE AND USEFUL
BONUS: GREAT HEADLINES!
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HARSH REALITY #3:
YOU’RE GOING TO HAVE TO
DEMONSTRATE ROI
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HARSH REALITY #4: YOU CAN’T CONTROL THE CONVERSATION
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HARSH REALITY #5: SEARCH ENGINES HATE LAME CONTENT
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HARSH REALITY #6:
YOU MUST CONTINUALLY
FEED THE CONTENT BEAST
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PasadenaViews.com
Closed 23 escrows last year. 21 of them were direct registrations from her blog.
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Wednesday, September 26, 12
HARSH REALITY #7:
THE INTERNET DOESN’T
CARE ABOUT YOU
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SUMMARY
It’s About WIIFM!
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