7 facebook trends to grow your business in 2016 - mari smith
TRANSCRIPT
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
FACEBOOK 2016 TRENDS7 Facebook Trends To Grow Your Business In 2016
Mari SmithFacebook’s Leading Business Development Expert
#fb2016trends
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 3
FACEBOOK STATS• 1.55 billion people on Facebook each
month– 1 billion people on Facebook each DAY– 88% of users access via MOBILE– Facebook users check 14x a day– Average of 41 minutes per day
• 925+ million people using GROUPS• 50+ million active SMB Facebook Pages
– 2.5 million active advertisers
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 4
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Declining Reach
5
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 6
7 Facebook Trends
What the trends mean to you & what action to take!
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
“He [Mark] has a unique ability to hear what’s not being said.”
~ Sheryl Sandberg
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
1. VIDEO Views Increase• Native video = most reach
8
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
The Rise of Facebook Video
9
Explained In A Single Graph
4B 8B views per day! (Up from 1Bn in 2013)
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 10
Facebook VIDEO tips• Eye-catching movement• Profiles & pages support animated GIFs• Profile videos
– Cinemagraphs (Flixel.com)– Boomerang (Instagram app)
• More immersive: 360 video– http://360video.fb.com
• Video tools:– Animoto– Diptic– Adobe Post
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
2. Facebook LIVE for all•Game changer!
–Instant native video–Highest organic reach
11
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 12
Facebook LIVE• Coming to personal profiles!
– ~10% of iPhone users in the U.S. • Verified Pages
– New!• Previously only via Mentions app
• Subscribe for notifications• Recording = native video
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 13
Facebook LIVE tips• Short, compelling title!• Emojis• Regular show
– E.g. ScottMonty.com• Encourage viewers to subscribe• Edit your video afterwards
– Add a CTA– Choose a thumbnail
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 14
3. Improved Facebook SEARCH• Search coming to profiles & Pages!
– Long overdue feature!– Ensure your posts use proper keywords– Use Facebook NOTES?
• Launch of ‘Search FYI’• PLUS, new directories:
– Professional services• facebook.com/services
– Places• facebook.com/places
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 15
New local business directories!• PLUS, new Facebook directories:
– Professional services• facebook.com/services
– Places• facebook.com/places
• Search for your business– Double check your listing
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
4. F-COMMERCE + M-COMMERCE
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 17
Facebook will become nearly entirely MOBILE
• In Q3 2015, 78% of Facebook’s $4.3 billion ad revenue worldwide came from MOBILE
• In Q3 2015, 727M of Facebook’s 1.55Bn MAUs were MOBILE-only– 47% of users have never used desktop– During same period in 2014, was 34%– (Emarketer)
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
M-Commerce
18
The Thumb Is In Charge
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 19
5. More Content Publishing on Facebook
• Instant Articles!– Load time = 10x faster– Keep users on site longer– https://instantarticles.fb.com/
• Is it for you?– Increased viewers and and sales?– vs. loss of traffic to your own site
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 20
6. Facebook GROUPS
• Increase in private communities– People don’t want bosses, competitors,
peers seeing what they post• “We’ve seen a huge decline in comments, but we’ve seen a huge
increase in our Facebook Groups. That place is mass chaos. It’s insanity, and it’s lots of fun.” Gini Dietrich, Spin Sucks
• For Sale groups!
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
7. MESSENGER for Business
• messenger.com/business
21
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 22
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 23
Facebook Messages• New tools for Pages
– Response time• Set your own
– Instant Replies - automatic• For first time messages
– Away messages - automatic• Let people know when to expect a response
– Redesigned Inbox• Public information
– New Activity tab• Better manage comments
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
“M” Digital Assistant
24
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Instagram Ads
25
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
“Our goal is to reach a point
where ads are as relevant and
timely as the content your
friends share with you.”
~Mark Zuckerberg
Photo credit: bkmag
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 27
Virtual Reality
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
7 Trends: Summary1. More VIDEO views2. Facebook LIVE for all3. Improved SEARCH4. Increased MOBILE 5. More Content PUBLISHING6. Private Communities in GROUPS7. MESSENGER for Business
28
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 29
Facebook Boost Your Business
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 30
Biggest SMB Challenges?
– How to create CONTENT?– How to KEEP UP?– Where to FOCUS?– What to DELEGATE?– Organic vs. PAID?– How to measure ROI?
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
2016 Blast-Off Your Business Special Offer
www.signup.marismith.com/fbbb
31
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
• All-NEW Facebook Business Breakthroughs Online Training Course
– Reg. $497• PLUS Inner Circle ONE-YEAR Membership!
– http://signup.marismith.com/fbbb/– Reg. $97/mo = $1,164
• Total value = $1,600+• Your price = $499!
32
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith
Fast Action BONUSES1. My 2016 Instant Social Media Content Planning
Calendar2. Master Checklist for Profitable Webinars3. Step-by-step Email List Building Master Plan 4. Mari’s Top Ten Time-Saving Social Media Tools5. Mari’s Top Ten Facebook Money-Generating
TechniquesGo to: http://signup.marismith.com/fbbb/
33
© 2016 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 34
Connect with Mari on these sites:Facebook Page: www.facebook.com/marismith
Facebook Profile: www.facebook.com/maris Twitter: @marismith
Instagram @mari_smith LinkedIn: www.linkedin.com/in/marismith
Web: www.marismith.com