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Pakistan Institute ofManagement

THE SEVEN Cs

1. Completeness2. Conciseness

3. Considertion

!. Concreteness". Clrit#

$. Co%rtes#

&. Correctness

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Pakistan Institute ofManagement

1. COM'(ETENESS

B%siness mess)e is complete *+en it continsll ,cts t+e reder or listener needs ,or t+erection #o% desire.

As #o% stri-e ,or completeness /eep t+e

,ollo*in) )%idelines in mind0 Provide all necessary information Ans*erin)

t+e -e s +elps m/e mess)es cler0 +o+t +en +ere nd +#.

Ans!er all "#estions as$ed(oo/ ,or %estions4

some m# e-en pper 5%ried *it+in pr)rp+.(octe t+em nd t+en ns*er precisel#.

%ive somet&in' e(tra !&en desira)leUse #o%r)ood 6%d)ment in o7erin) dditionl mteril i, t+esenders mess)e *s incomplete.

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Pakistan Institute ofManagement

3. CONSI9E:ATION

Considertion mens preprin) e-er# mess)e*it+ t+e mess)e recei-ers in mind4 tr# to p%t#o%rsel, in t+eir plce. +en #o% reconsiderte #o% do not lose #o%r temper #o%

do not cc%se nd #o% do not c+r)e t+em*it+o%t ,cts. T+e t+o%)+t,%l considertion islso clled ;#o%oc%s on ;?o%= insted o, ;I= nd ;e=. S+o* %dience 5enet or interest Emp+si@e positi-e plesnt ,cts.

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Pakistan Institute ofManagement

!. CONC:ETENESS

Comm%nictin) concretel# mens 5ein)specic denite nd -i-id rt+er t+n -)%e

nd )enerl. O,ten it mens %sin) denotti-e

direct e8plicit o,ten dictionr# 5sed rt+er

t+n connotti-e *ords ides or notionss%))ested 5# or ssocited *it+ *ord or

p+rse.

>or composin) concrete con-incin) mess)es0 Use specic ,cts nd )%res.

Use cti-e -oice

C+oose -i-id im)e 5%ildin) *ords.

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Pakistan Institute ofManagement

". C(A:IT?

ettin) t+e menin) ,rom #o%r +ed tot+e +ed o, #o%r reder cc%rtel# ist+e p%rpose o, clrit#. O, co%rse #o%

/no* it is not simple. e ll crr#ro%nd o%r o*n %ni%e interprettionsides e8periences ssocited *it+*ords. C+oose precise concrete nd ,milir

*ords. Constr%ct e7ecti-e sentences nd

pr)rp+s.

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Pakistan Institute ofManagement

$. COU:TES?

Tr%e co%rtes# in-ol-es 5ein) *re notonl# o, t+e perspecti-e o, ot+ers 5%tlso t+eir ,eelin)s. Co%rtes# stems ,rom

sincere #o%

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&. CO::ECTNESS

At t+e core o, correctness is proper )rmmrp%nct%tion nd spellin). Ho*e-er mess)em# 5e per,ect )rmmticll# nd mec+nicll#5%t still ins%lt or lose c%stomer. T+e

correctness s pplied to 5%siness mess)eslso mens t+e ,ollo*in) t+ree c+rcteristics0

Use t+e ri)+t le-el o, ln)%)e. C+ec/ cc%rc# o, )%res ,cts nd

*ords. Mintin ccept5le *ritin) mec+nics.