7 critical b2b challenges and how to solve them
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7 Critical B2B Challenges and How to Solve Them
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Crystal L. KendrickPresident, The Voice of Your Customer
Myth: It is very easy to obtain a loan from a bank.
Fact:
Small business owners spend quite a bit of time and resources preparing application packets and meeting with bankers, only to be rejected.
7 Critical B2B Challenges and How to Solve Them
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Crystal L. KendrickPresident, The Voice of Your Customer
Solution:
• Focus on generating sales and earning more profits.
• Work with the small business development programs at local universities to train our employees, develop websites and electronic media, and provide legal advice.
7 Critical B2B Challenges and How to Solve Them
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Crystal L. KendrickPresident, The Voice of Your Customer
Solution:
• Apply for grants and programs by government agencies and non-profit organizations.
• Work with local chambers of commerce to access needed software and databases, to allow our employees to attend business training courses.
7 Critical B2B Challenges and How to Solve Them
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Marc ProsserPublisher, Fit Small Business
Vendors like to see deals of a certain size.
They won’t be willing to deal with you on preferential terms unless they see business on a scale that matches their standards.
On the other hand, it’s hard to give the end customers a good deal without that preferential pricing and service from vendors.
7 Critical B2B Challenges and How to Solve Them
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Marc ProsserPublisher, Fit Small Business
Solution:• Give vendors a picture of what you expect to produce in
the future • Show them how you expect to get there
Tip: Once they see that you are capable of producing business on the scale they are seeking, it is easier to negotiate a deal that works better for both sides.
7 Critical B2B Challenges and How to Solve Them
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Trevor EwenPartner, Neosavvy Labs
Recruiting can be very tough in highly technical fields.
Solution:• Keep a strong personal network of junior, mid-level, and
senior technical people in your industry.
• Initially work with them as contractors on smaller projects before risking on larger relationships.
7 Critical B2B Challenges and How to Solve Them
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Tedd HortonFounder and CEO, KangoGift
Without a large budget and team, it can be hard to reach potential customers from a small marketing perch.
Solution:Create a partnership with a large company.
Partnerships can help the SMB owner by increasing the potential customer reach and by offering best practices from the more established partner company.
7 Critical B2B Challenges and How to Solve Them
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Ryan HullandPresident, Netfloor USA Access Flooring
Potential customers may love your sales pitch, but if your company is only 6 months old they may hold back on committing until they’re sure you are here to stay.
Solution:• Convince them there is more to B2B than how long a
company has been in business.
• Try harder than anyone else, and never give up.
7 Critical B2B Challenges and How to Solve Them
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Amad EbrahimiFounder and Writer, Merchant Maverick
The thought of bringing anyone on board can be intimidating.
You might feel that nobody could do what you do.
You might think that it would be too much work to train someone.
Solution:Start by hiring part-time contractors. That way I could test the waters without making a full commitment.
7 Critical B2B Challenges and How to Solve Them
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Richard ProtheroeContent Marketing Executive, Veeqo
Potential customers do not have the time learn how our software can benefit them.
Solution:Tweak your marketing strategy.
How we did it:- we set up a webinar twice a week- we identify people who are actively using the free trial software and reach out to them to offer help