7 brilliant ways vars, isvs and msps use infographics
TRANSCRIPT
Build visibility in vertical markets
Appeal to younger workers
Explain complex concepts
Simplify service explanations
Stand out from the crowd
Move higher in search results
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Lighten up your marketing
of learning occurs visually
By 2020 there will be a 22% increase in technology jobsbut only a 6.8% increase in labor force
Sources:www.mspmentor.comhttp://www.bls.gov/ooh/About/Projections-Overview.htm#laborforcehttp://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Studyhttp://www.�rstresearch.com/industry-research/Information-Technology-Services.html
Top three search results get 36% more clicks
83%
7 Brilliant Ways VARs, ISVs and MSPs use Infographics
Technology is complicated and intimidating to your prospects. When you can’t explain in person, let graphics help you simplify concepts for non-technical decision makers.
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Explain the process of the services you deliver through a step by step infographic to help your prospects see the big picture and the value you add.
It’s hard for prospects to tell one partner from another. Show off your quali�cations, highlight your achievements and demonstrate the bene�ts of your applications with an enlightening pro�le infographic.
Finding and attracting young talent to your business will become even more challenging. Get their attention with an infographic that explains what you do and why they would love to work for you.
Content is the name of the game to be found online. Infographics give you great content that adds variety and attracts clicks.
Show your target market you understand their business with an industry-speci�c infographic. Present interesting facts or creative ideas that prospects will want to share with their industry pals.
We are the best!
Yes, you take technology very seriously, but that doesn’t mean you can’t have fun. Your prospects have a sense of humor, so lighten up and look good.
There are over 100,000 IT service providers in US
22%
6.8%
A picture is worth a thousand words
Each icon represents 1,000 firms
36%
10-15 minutes of laughter burns 50 calories
Get brilliant results with an infographic of your own.
Define business objectives and requirements for each department
Requirements Workshop
Include users and
managers to identify
current challenges and
desired outcomes.
ERP ImplementationMaximize the value of your
A step by step guide to
an ERP implementation.
Transform your business
processes from chaos to
control.
Requirements Analysis
Solution Design
Define how the business requirements will be implemented
“As Is”
Cost
Tim
e Do it yourself
Engage a consultantDays to complete each department
Simple requirements
Moderate requirements
Complex requirements
Cost
Tim
e
Out of the box
Highly customized
Definitions
As Is - current process
To Be - future process
Out of the box - function exists in software
Customization - code written to add function
Integration - connect data between applications
Fit-Gap Analysis - match software functions to
requirements, identify need for customization
“To Be”
Start
Document
Manual Operation
Delay
Decision
Document 2
Start
Data
Decision
Predefined
Process
Minimize customizations
Outside help saves time
Example: Logistics
Critical Business Processes:
Inventory Mgmt Order Fulfillment
Warehouse Mgmt Sales Order Processing
Department Objective:
Optimize order fulfillment
Insurance
Not for Pro�t
Accounting
Financial Services
Legal
Healthcare 43.6%
40.1%
39.7%
31.6%
27.9%
25.5%
% of MSPs serving each vertical market
Technology jobs
Workforce
Let’s talk about the best infographic for your business. Call 605.574.9432 or visit www.thepartnermarketinggroup.com
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