7 Biggest Mistakes Businesses Make in Social Media

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Mistake 1: Not Knowing It’s Social + Search

�  It’s not one or the other! It’s both… at the same time! Everything you do on the Internet is there to stay, so make it work! Find your keywords and use them in your social media posting. Here are two tools to help you with the basics:

�  1) Determine what words or phrases your best customers are typing into a Google, Bing, Yahoo FIRST �  http://ubersuggest.org/

�  2) See how well those keywords are trending, that is, are they highly searched or are there better phrases to use to help you more? �  http://www.google.com/trends/

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Mistake 2: Not Knowing Where to Post

�  Post where AND who your audience is!

�  If your audience is on Facebook, great. But if not, it will do little good to post your fantastic content there.

�  LinkedIn is business related and not for the cat pictures of Facebook. You’ll get slapped around by the users like a rag doll.

�  Twitter is largely used by customer service departments of big companies as well as celebrities. So while you might not like it, that matters little if you are wanting to reach your audience and this is where they are… Just Do It!

�  Want more? Here is a great article: http://www.spicegirloftampabay.com/social-media-demographics/

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Mistake 3: Not Knowing When to Post

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�  There is a ton of information about when you should post on social media sites, and here’s the real story:

�  Twitter – �  from 1:00 am to 10:00 pm weekdays, �  from 3:00 am to 9:00 pm weekends

�  Facebook �  Morning (between): 5:00 am – 6:00 am �  Evening (between): 3:30 pm – 6:30 pm

�  LinkedIn - 7:15 am – 9:30 am, no weekends

�  Google+ - �  Morning (between): 7:00 am – 9:00 am �  Evening (between): 7:30 pm – 9:30 pm

Mistake 4: Not Knowing How Often to Post �  How often is too often to share with your audience?

�  Flirt with the Fine Art of Frequency! You often think that you are over posting, but it would be more like out of sight out of mind.

�  Twitter - 10 times per day, Once Per Hour; never more than once per hour; seven times per day on weekends, roughly every three hours

�  Facebook - 2 times per day, seven days a week

�  LinkedIn - 1 time per day, no weekends

�  Google+ - 2 times per day, no weekends

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Mistake 5: Not Knowing What to Post

�  Social Media is about the 3E’s

�  Entertainment �  Too many times business post spammy content that is not of any

entertainment value at all. People don’t want to go home to read spam. Be value-add with your content as well as entertaining

�  Engagement �  Get to know your audience and let them see the personality of “Brand You”.

They are going to experience that anyway once they engage with you in real life, so no change ups!

�  Education �  You all have something valuable to say, educate your audience and tell them

what you know.

�  Point everything back to your site & sprinkle in about your business and what solution you have to their problem!

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Mistake 6: Not Knowing How to Automate

�  Automation of your social media marketing can help you be significantly more productive in your day. But a word of warning here, you can automate your social media presence… to a point. Find that delicate balance of being present while staying in the conversation with your audience. Here are some amazing tools to choose from (hint, my fav is on top)

�  HootSuite �  https://hootsuite.com

�  Buffer �  https://bufferapp.com

�  Sendible �  http://sendible.com/

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Mistake 7: Forgetting It’s About Engagement

�  Grow your audience and talk with them, not at them. Too many times we forget that the Internet is meant to draw people closer together. It is the one opportunity to connect and get to know people you do NOT already know.

�  Why would go to a party and never talk to anyone? Same thing can be said for social media & your business. Why are you there if you aren’t going to attempt to get to know them in hopes of filling your sales funnel and meeting them one day!

�  It’s all about engagement. Get In The Game!

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Get Real. Get Educated. Get Noticed. Ginger Rockey-Johnson – The Original Spice Girl of Tampa Bay