6th international trade show · we introduced our major exporters (ceylon tea, imperial teas,...

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19 - 21 November 2019 Accra International Conference Centre www.agrofood-westafrica.com 6 th International Trade Show Organizer Partner event food & drinks foodservice equipment process & packaging food ingredients bakery + confectionery Institutional partners

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Page 1: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

19 - 21 November 2019Accra International Conference Centre www.agrofood-westafrica.com

6th International Trade Show

Organizer Partner event

food & drinksfoodservice equipment

process & packagingfood ingredientsbakery + confectionery

Institutional partners

Page 2: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

The 6th agrofood West Africa is back to Accra!

New • After agrofood West Africa 2018 took place in Abidjan, Ivory Coast this

major event for West African agrofood professionals is now once again back to Accra, Ghana.

• In 2020, agrofood West Africa will then return to Abidjan, Ivory Coast.

The agrofood West Africa 2019 in Accra is aimed at trade visitors from all over West Africa• agrofood West Africa is aimed both at anglophone and francophone West

African countries. Whether the event is held in Accra or Abidjan.

• Trade is frequent and dynamic between the countries, road infrastructure is good and distances are not too far.

• Thanks to our excellent database, agrofood West Africa attracts a large number of professional visitors from all of West Africa.

Abidjan Accra

Ghana

Nigeria

Niger

Burkina Faso

Togo Be

nin

Ivory Coast

Liberia

Sierra Leone

Senegal

Cape Verde

Guinea

The GambiaGuinea-bissau

Mali

Lagos

Page 4: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

Personalities having participated at the official opening of agrofood & plastprintpack West Africa 2018:

• Mr. Mamadou Sangafowa Coulibaly Minister of Agriculture and Rural Development

• H.E. Mr. Michael Grau Ambassador of Germany

• H.E. Mr. Robert van den Dool Ambassador of the Netherlands

• H.E. Mrs Esra Demir Ambassador of Turkey

• Mr. Frédéric K N'Da Mougo Komenan Director General of Industrial Activity - Ministry of Commerce, Industry and SME Promotion

• Mr. Nalaka Sanjeewa Market Analyst Tea Promotion Division - Sri Lanka Tea Board

• Mrs. Isabelle Kouamo adepta

• Mr. Mario Maggiani, General Manager - Amaplast

• Mr. Paul März and Mr. Martin März Managing Directors - fairtrade Messe & Mr. Augustin Akou, Managing Director - 2A

Valuable institutional support 2018

Page 5: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

Strong facts of agrofood West Africa 2018

exhibitors from 17 countries80

of the exhibitors recommend the show80%

trade visitors 1,461

of the visitors recommend the fair*88%

Many B2B meetings created high satisfaction rates among exhibitors and visitors

decision makers66 %

of the visitors plan to invest*55%

*together with its partner event plastprintpack West Africa 2018

Page 6: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

Once again in 2019, adepta will lead a delegation of French companies to exhibit in an official French Pavilion at agrofood West Africa.

HortiFresh by the Netherlands Government will once again organize an official Holland Pavilion at agrofood West Africa 2019.

The Embassy of the Kingdom of the Netherlands will book the official Dutch pavilion to represent Dutch brands in there. Panel discussions and expert sessions in the HOLLAND LOUNGE will accompany the presentation.

The success story continues: France and Holland renew their participation for 2019 – Germany and Turkey will for the first time be present with official country pavilions.

2018 & 2019: Country pavilions

Page 7: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

2019: New country pavilions

presented by

in cooperation with

supported by

For the very first time an official German Pavilion will be represented at the 2019 event. The pavilion is presented by the German Federal Ministry for Economic Affairs and Energy and the AUMA Association of the German Trade Fair Industry and supported by the DLG German Agricultural Society.

Visitors at the 2019 event will for the first time be able to profit from an official Turkish pavilion with leading Turkish technology on offer. The pavilion enjoys the support of the Turkish Ministry of Trade.

Page 8: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

2019A unique conceptagrofood West Africa covers the entire value chain - from field to fork

• Process technology Bakery technology Confectionery technology• Refrigeration and air-conditioning technology• Packaging technology• Ingredients and auxiliary materials• Conveying,transport and storage installations…

Exhibitor profile

• Food manufacturers• Drink manufacturers• Companies active in food or drink packaging

Visitor profile

Complete range of exhibits

• Food and beverages » Dairy and milk products » Meat and meat products » Fish and seafood products …• Hospitality, hotel, shop and catering equipment » Foodservice equipment » Catering technology » Professional kitchen equipment …

Exhibitor profile

• Food traders• Hotel, bar & café professionals• Caterers• F&B professionals

Visitor profile

Complete range of exhibits

Exhibitor profile

• Farmers• Breeders• Keepers

Visitor profile

Complete range of exhibits

• Agricultural machines, farming tractors, harvesting equipment• Analytical equipment• Dryers, cleaner, silos and storage systems• Feeding equipment• Fish farming equipment• Grains, grain systems• Greenhouse and greenhouse plastics and equipment• Irrigation systems…

Page 9: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

Why exhibit in agro West Africa?

DLG and fairtrade enter into strategic partnershipSince 2013 agro West Africa has been organized by fairtrade as part of agrofoodWest Africa. Now DLG (German Agricultural Society) enters into strategic partnership with fairtrade for this event in Ghana and those in Ivory Coast, Ethiopia and Nigeria and brings in its agro and trade fair expertise by introducing its AgroTech brand to the agro events of fairtrade’s agrofood trade shows. 

The focus of the cooperation lies on agricultural technology, animal production, flori- and horticulture and hot-house technology. The cooperation was officially announced during Agritechnica 2017.

Organisers of the world’s No. 1 trade shows Agritechnica and Eurotier, DLG is the global leader in professional trade fairs in the fields of agricultural engineering, crop production, animal production and bioenergy.

Voices of the exhibitors 2018Inna ShevtsovaRomax - Assistence of the CEO

ROMAX is one of the leading manufacturing plants in Russia, specializing in the production of storage silos, grain cleaning, transport, associated equipment, metal structures and components for grain cleaning complexes.

The West African market is very interesting for us because many cultures are grown here and many companies that are engaged in the storage of crops, may benefit from our expertise.

Here at agrofood West Africa we met serious customers, which we are looking forward to work together with in the future.

West African imports of agricultural machinery and equipment

0

100

50

150

200

250Source: VDMA

180 177170

238

187

Million EURO

2015 201620142012 2013

Page 10: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

West Africa‘s major agricultural technology importing countries – apart from Nigeria

• According to the German Engineering Federation VDMA, West Africa imported agricultural technology at a value of EUR 187.2 million in 2016.

• Good to know: The major West African markets - apart from Nigeria - are Ghana, Senegal, Ivory Coast, Mali and Benin, in this order.

Share of West Africa’s major agricultural technology importing countries 2016 – apart from Nigeria

Source: German Engineering Federation VDMAGraph: fairtrade

Benin

Other West African Countries

Ghana41%

Senegal

19%

Ivory Coast 16%

Mali 7%

4%

13%

Why exhibit in agro & Agrotech West Africa?

Page 11: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

West African imports of food processing and packaging machinery and equipment

0

300

200

500

600

700Source: VDMA

Million EURO

Opportunities in the agrofood industry• Revival of local food production and „Made-locally“trend;

political will to expand local food production• Massive investments in processing and packaging equipment• Medium-term development extremely promising• Biggest market for food products in Africa - still undersupplied

100

400

506

2015

557

2016

631

2014

557

2012

603

2013

Why exhibit in food + bev tec West Africa?

Voices of the exhibitors 2018

Véronique du Passageadepta - Business Development Manager

The ADEPTA brings together French agro-industries, French manu-facturers and suppliers of equipment, technologies, and input for agriculture, livestock and agri-food production.

Ivory Coast is the central country of the area that attracts professionals from neighboring countries. We want to build up a privileged relation between French experts and professionals from Ivory Coast and those from francophone West Africa.

From large companies, small producers to representatives of federations, the companies in the France pavilion are satisfied with the quality of the visitors, most of whom are truly professional.

Top exhibitors» adepta French Agrofood

Association» Accraply» Advantage Austria» Afrigel Ouest» Airmat» Amarisgroup» Blezat» Bosch Packaging

Technology» Bosch Thermotechnology» BWT France» Cesbron» Decopack» DuWood» ERG Conserve - King

Pelagique» GEA West Africa

» HTG Industry France» IRIM» KHS Machines Nigeria» Kombi Makina» Krones » Lartech Industries» Zakka Multitec

523

2017

Page 12: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

West African food imports

0

10

05

20

Source: WTOBillion US$

15

13.13

2014

13.89

2013

13.37

2012 2015

14.43

Why exhibit in food + hospitality West Africa?

Voices of the exhibitors 2018

Nalaka SanjeewaMinistry of Plantation IndustriesSri Lanka Tea Board - Market Analyst

Sri Lanka Tea Board is the apex Government body supervising, promoting and developing the Sri Lankan Tea Industry locally and globally. Sri Lanka is acclaimed to produce Ceylon Tea perceived as best in the World.

We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast market, a growing market especially for Black Tea. We met potential customers and some of them are interested in working as business partners for our exporting companies. The agrofood West Africa is a good forum to discuss business issues in Africa like taxes, tariffs, etc.

2016

12.88

Top exhibitors» Avenrich Trading» Blezat» Ceylon Tea Marketing» ERG Conserve

- King Pelagique» Hanns G. Werner

» Imperial Tea Exports» Millennium Teas» SBC Délice - Société des

boissons du Cap Bon» Sri Lanka Tea Board

2017

16.19

Page 13: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

Market update: Facts about ECOWAS at a glanceThe Economic Community of West African States

Economic dataThe Economic Community of West African States - ECOWAS is a regional economic union of fifteen countries, namely Benin, Burkina Faso, Cape Verde, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone and Togo.The union was established in 1975 in Lagos to promote economic integration across the region. The goal of ECOWAS is to achieve „collective self-sufficiency“ for its member states by creating a single large trading bloc by building a full economic and trading union.ECOWAS includes two sub-regional blocs:

• The West African Economic and Monetary Union is an organization of eight, mainly French-speaking, states within the ECOWAS which share a customs union and currency union. Established in 1994 and intended to counterbalance the dominance of English-speaking economies in the bloc (such as Nigeria and Ghana), members of UEMOA are mostly former territories of French West Africa. The currency they all use is the CFA franc, which is pegged to the euro.

• The West African Monetary Zone (WAMZ), established in 2000, comprises six mainly English-speaking countries within ECOWAS which plan to work towards adopting their own common currency, the eco.

Population• 388 million (2019)

General opportunities• Exhibitors profit from massive investments into the consumer industry, the construction of shopping centers and an increasing demand for machinery and equipment• Biggest market for food products in Africa - still undersupplied

Strenghts• Abundance of natural resources (oil, gas, agricultural land, food to be processed)• Attractive consumer market due to high population• Revival of agriculture & food industry

- Fastly growing population and economic power - Need for catching up and investment

Page 14: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

agrofood West Africa at the Accra International Conference Centre

The venueThe venue

Situated in Ghana’s capital, with ready access to Kotoka Airport and first-class hotels, the multi-purpose Accra International Conference Centre has a 6,000-person capacity.

For large-scale conferences and events, there is no finer venue – the Accra Inter-national Conference Centre is a centre of attention for everyone doing business in West Africa.

Page 15: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

Check out the agrofood industry portal

www.agrofood.fairtrade-messe.com

• enter the portal• detailed company and product profiles

• present your ideas to potential business partners• search for product categories• maximum exposure to targeted buyers

• be contacted by other visitors & exhibitors• benefit from B2B matchmaking• your profile is active 24/7 all year round

• contact the exhibitors before and after the show• present your ideas to potential business partners• make an appointment for the event• find good business contacts with the help of detailed profiles

Your benefitsall exhibitors • all products • all visitors • networking & matchmaking

Page 16: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

Grow your business – Upcoming Events

1st iraq agrofoodwww.iraq-agrofood.com

Registration 09/2018 to 02/2019

15 - 17 April 2019 Baghdad

26th iran agrofoodwww.iran-agrofood.com

Registration 10/2018 to 04/2019

18 - 21 June 2019 Tehran

3rd agrofood Ethiopiawww.agrofood-ethiopia.com

Registration 09/2018 to 03/2019

9 - 11 May 2019 Addis Ababa

5th agrofood Nigeria www.agrofood-nigeria.com

Registration 09/2018 to 01/2019

26 - 28 March 2019 Lagos

19 - 21 Nov. 2019 AccraNovember 2020 Abidjan

6th & 7th agrofood West Africa www.agrofood-westafrica.comwww.agrofood-westafrica.net

Registration 11/2018 to 09/2019Registration 11/2019 to 09/2020

agrofood Algeriawww.agrofood-algeria.com

Registration 02 to 09/2019

25 - 27 Nov. 2019 Algiers

Page 17: 6th International Trade Show · We introduced our major exporters (Ceylon Tea, Imperial Teas, Millennium Teas and Avenrich Prading) at the agrofood West Africa to the Ivory Coast

fairtrade - valuable business contacts

Contact for West Africa:

AHK Delegation of German Industry and Commerce in GhanaMs Harriet Botwe • Tel: + 233-(0)-302 631681/2/3 [email protected] • www.ghana.ahk.de

KievHeidelberg

fairtrade headquarters since 1991

Organized in cooperation with Palar SamanehAlgiers

AccraAbidjan Lagos

Addis Ababa

Tehran

BaghdadOrganized in cooperation with Messe Düsseldorf

fairtrade was founded by Martin März in 1991. Since long, fairtrade ranks among the leading organisers of professional international trade fairs in emerging markets, especially in North and Sub-Saharan Africa, the Middle East and Eastern Europe.

Managed by its shareholder and his son Paul März and committed to the values of a family business and the team spirit, fairtrade maintains a powerful network of partnerships throughout the world.

fairtrade organizes shows in the sectors Agrofood, CIT Solutions, Energy, Environment, Industry and PlastPrintPack and strives for a high level of customer satisfaction.

By means of innovative products and excellent service fairtrade organizes professional platforms for valuable business contacts between exhibitors and visitors.

fairtrade is a member of UFI The Global Association of the Exhibition Industry and AAXO The Association of African Exhibition Organisers.

Our management system is ISO 9001: 2015 certified.

We‘ll be your back-up team!

Organizer and international contact:

fairtrade Messe GmbH & Co. KG • Ms Freyja DetjenKurfürsten-Anlage 36 • D-69115 Heidelberg, GermanyTel.: +49-6221-4565-19 • Fax: [email protected] • www.fairtrade-messe.de