1. McDonald's Josef ma 6JA250 ZS 2011/2012

2. Basic Information

Name: McDonald's R, spol. s r.o.

Head office:evnick 170/4, 155 21 Prague

Capital stock:1,147,891,000 CZK (1999)

Total Revenue:3,800,000,000 CZK (2010)

83 restaurants in Czech Republic

Over 5000 employees

3. History

1940 First McDonald ' s restaurant in California, USA

1955 McDonald ' s Corporation founded by Ray Kroc

1992 Opened 1st restaurant in Czech Republic

1994 1st franchise restaurant in Czech Republic

2003 I ' m lovin 'It

2009 McCaf

4. Products

Big Mac

5. Products

Chicken McNuggets

6. Products

French Fries

• 7x7 mm

• Deep-fried

• • For 3:00 minutes

• • At 268 C

• Made from potatoes

7. Products

Salads

8. Products

McCaf

• Coffee shop

• Subsidiary of McDonald ' s

9. Advertising

Golden arches

Ronald McDonald

I'm lovin' It

Sponsorship:

• FIFA, UEFA, MFS, McDonalds Cup

• Olympic Games

10. Advertising 11. Advertising 12. Internet sources

http://www.firmy. cz /detail/262344- mcdonald -s- cr - praha - trebonice . html

http://www.mcdonalds.cz/

http://www.mcdonalds.c om

http://en. wikipedia . org / wiki / McDonald 's

13. Thank you for your attention 6JA250 ZS 2011/2012