6b- review document media 4-4-2012

7/28/2019 6b- Review Document Media 4-4-2012

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Additional information to be provided:

A. Change to existing module: Description of change and rationale. If the change is to learning outcomes confirm whether this has any impact on

meeting the programme outcomes If the change is to the assessment specify the exact format and weightings. Attach original and revised module descriptors marking clear which is which.

B. Addition of new module Reason for adding module. Confirm whether it will be core or elective. If the module is not offered within the same Subject Area as the programme, state

where it comes form and confirm it will be made available. If the module is completely new, state which Board of Examiners and External

Examiner will be responsible for it. Attach the module descriptor.

C. Swapping modules Reason for change. Confirm that all programme learning outcomes will still be met. If the replacing module is not offered within the same Subject Area as the

programme, state where it comes form and confirm it will be made available. If the replacing module is completely new, state which Board of Examiners and

External Examiner will be responsible for it. Attach the module descriptors for the original module and that which is replacing it.

D. Withdrawing a module

Reason for change. Confirm that all programme learning outcomes will still be met. Confirm that any other programmes accessing the module have been consulted and

can find alternatives.

RATIONALE FOR PROPOSED CHANGE Complete For ALL Proposals

Based on our discussions with our students and our experience teaching this modulearose a need for a more in depth approach to the directorial preparation in the

development of a digital film project.

The suggestion was that along with the ever changing digital medium and the assetsand use of this medium, the module should also focus on the proper narrative anddirectorial structure of a project.

The learning out come and the content of the module has been enhanced to reflect thisneed.

Furthermore, there will be additional formative assignments leading to the finalscripting of the projects. With aim the development of a script in parallel to the

preparation of the construction of a digital project.

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The additional formative assignments are:

3. Treatment (1-2 pages): week 44. Step outline (3-4 pages): Week 7

Attention will be place on the methods of developing and preparing digital projectsstep by step. The assessment pattern will bring the first assignment to week 10 andthe final assignment the final week.

The formative assignments and the course work is based to develop the final twoassignments in a more in depth and methodological fashion.

Date of Programme Committee approval

Date from which changes will take effectPlease enter for all modules so entries can be updated on ISIS

SUBMIT COMPLETED FORM AND ATTACHMENTS TO THE SECRETARYTO THE SCHOOL ACADEMIC BOARD

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MODULE ALTERATION FORM

Please refer to the Quality Assurance Handbook: Programme Development, Modification,Monitoring and Review http://www.qmu.ac.uk/quality/qa

Nature of change: (delete as applicable)(C) Change to existing module(D) Addition of new module(E) Swapping one module for another (F) Withdrawing a module

Module Title(s): Research MethodsModule Code(s): I 3135

Programme(s) accessing this module: (state whether core or elective)

Please Attach the Following Information and Tick as AttachedRationale for this proposalAll relevant module descriptorsEvidence of support from affected students and/or external examiner(s) if appropriateEvidence of consultation with other affected programmes (if applicable)










D. Withdrawing a module Reason for change.

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Confirm that all programme learning outcomes will still be met. Confirm that any other programmes accessing the module have been consulted and



We propose the following books for the module. This bibliography is in addition tothe existing one and it serves the development of the current module. Most of the

books are translated in Greek, taking into consideration that many students are notfluent with the English language. Moreover the updating of the bibliography has beenmade in order to serve the developments in strand Film & TV directing as well.

Proposed additional bibliography:

Mason, J. Conducting Qualitative Research , Athens: Ellinika Grammata, 2003.

Gefou-Madianou, D. (ed), Anthropological Theory and Ethnography , Athens: EllinikaGrammata, 1998.

Iosifidis, Th., Spiridakis, M., (ed), Qualitative Social Research , Athens: Kritiki, 2006.

Papaioanou, S., Theoretical and Methodological Questions for Social Sciences , Athens:Kritiki, 2007.

Labiri- Dimaki, I., (ed.), Sociology and its Methodology , Athens: Sakoulas, 2003.

Lidaki, A., (ed), Qualitative Methods in Social Research , Athens: Kastaniotis, 2001.

Tsiolis, G., Life stories and biografical naration. The biographical approach in the sociological qualitative research , Athens:Kritiki, 2006.

Ballantyne, Jim (ed.), The Researcher's Guide: Film, Television and Related Documentation Collections in the UK (British Universities Film and Video Council,London, 2001.

Fischer, M.M. J (1994), Ethnographic film and cultural critique in the late 20thcentury in Les Friedman (ed), Multiculturalism and media in the classroom ,Indiana:Indiana University Press.

Fischer, M.M. J (1995), Filming Polland: The ethnographic (Documentary, Narrative) Films of Maria Zmarz-Koczanowicz, Late Editions , vol. .

Slavoi, Z, Looking awry: an introduction to Jacques Lacan through popular cinema ,Cambridge:MIT Press, 1991.

Jensen, Klaus Bruhn (ed.), Handbook of Media and Communication Research:Qualitative and Quantitative Methodologies , Routledge, London, 2002.

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Silverman D.,( ed.), Qualitative Research, Theory Method and Practice , SagePublication, London, 1997.Date of Programme Committee approval

Date from which changes will take effect

Please enter for all modules so entries can be updated on ISIS


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Module DescriptorTitle RESEARCH METHODS Code (if

known)I3135

SHELevel

3 Semester &Mode of Study

WINTER / FT Credit Rating

SCQFLevel

9 10

Module Co-ordinator

Module Team

Pre-requisites Research & ReportingCo-requisitesProhibitedCombinations

Aims To provide students with the knowledge of the way research is conducted in social sciences in

general and in the field of mass communication in particular.

Learning OutcomesOn successful completion of the module the student will be ableto:

Assessed inthis module

A B C D

L1 Students will be able to explain the appropriateness of aresearch method

YES * *

L2 Students will be in a position to apply different researchtechniques

YES * *

L3 Students will appraise reported research findings on the

basis of their validity and reliability

YES * *

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L4 Students will be able to compose research techniques usedin the area of communications.

YES * *

L5 Students will be able to organise the appropriate methodsin order to estimate results in Mass Media

YES * *

A Knowledge and UnderstandingB Intellectual SkillsC Practical SkillsD Transferable Skills

Learning Experiences

The module will engage the student in the following types of learning experiences:Lectures/Demonstration 24 hours

Labs and workshops 16 hours

Independent study 60 hours

Assessment PatternAssignment (50%) : An essay in a given topic relevant to the subject of research methods. In the

content of the topic there must be elements of research (statistic tables, diagrams etc)Length : 1500 2000 words

Submission : week 8

Final examination (50%): Students will be required to answer a set of questions on issues in

research methodology, such as levels of measurement, types of survey, experimental methodology,

error and ethical considerations with respect to research work. They will also be given an actual

report to identify and discuss strengths and weaknesses.

Submission : End of Semester Can this Module be Anonymously marked? Yes/No If No please provide anexplanation.

Content

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The philosophy of scientific methodology

Measurement reliability and validity

Content analysis

Semiotic analysis

Media effects designs

Survey research and questionnaire designs

Focus group discussions

Interviewing

Audience measurement

Case studies Participant observation

Ethics in research

Main TextsJensen, K.B. and Jankowski, N.W. (Eds.) , 1991 A Handbook of Qualitative Methodologies for MassCommunication Research. London: Routledge

Reinard, J. C., 1998. Introduction to Communication Research (2nd ed). NY: McGraw-Hill

Weber, R. P., 1995. Basic Content Analysis . Beverly Hills: Sage

Peter Wollen, 1981. (Signs and meaning in the cinema). Athens.Kalvos

Kiriazi, . 2001. . (Social research. Critical review of methods and techniques) . Athens: Ellinika Grammata

Barthes, R. 1998. - (Picture-Music-Text) . Athens: Plethron

Iosifidid, Th. 2003. (Analysis of qualitative data in Social Sciences) . Athens: Kritiki

Other relevant detailsCovers subject benchmarks:L1 4.2.1, 4.3.3L2 4.2.2, 4.3.3L3 4.1.4, 4.2.4L4 4.2.3, 4.3.3

L5 4.1.3, 4.1.5

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Signed Date



Nature of change: (delete as applicable)(G) Change to existing module(H) Addition of new module(I) Swapping one module for another (J) Withdrawing a module

Module Title(s): Digital Filmmaking IIModule Code(s): I 3162

Programme(s) accessing this module: BA in Mass Communication & Media Arts

Please Attach the Following Information and Tick as Attached

Rationale for this proposalAll relevant module descriptorsEvidence of support from affected students and/or external examiner(s) if appropriateEvidence of consultation with other affected programmes (if applicable)



meeting the programme outcomes

If the change is to the assessment specify the exact format and weightings. Attach original and revised module descriptors marking clear which is which.

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where it comes form and confirm it will be made available.

If the module is completely new, state which Board of Examiners and ExternalExaminer will be responsible for it. Attach the module descriptor.




D. Withdrawing a module Reason for change. Confirm that all programme learning outcomes will still be met. Confirm that any other programmes accessing the module have been consulted and



The proposal is to change the assessment pattern of the programme and make itfrom a three-element assessment into one-element assessment which willcomprise the previous three.

Digital Filmmaking II is a 10-credit module. In the current assessment pattern,there are three assignments, something which usually happens in modules withmore than 10 credits. Moreover, these three components have differentweightings. The main and most important assessment of this module is thecreation of a short-length film, the weighting of which is 60%, while the othertwo components weight (20%+20% each). As a result, in cases when a studentfails in one of the two components which weight 20% and has to be reassessed asa second diet, the total mark of the module will have to be reduced, even if theshort-length film deserves a better grade.

This issue was discussed during the Joint Board of Studies in October 2008 andteaching staff, external examiner and students agreed with the suggested change,which is a journal of 1000-1500 words that will accompany the final project, i.e.the short-length film (100%).


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Nature of change: (delete as applicable)(K) Change to existing module(L) Addition of new module

(M) Swapping one module for another (N) Withdrawing a module

Module Title(s): Media Law and EthicsModule Code(s): I 3164






B. Addition of new module

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Reason for adding module. Confirm whether it will be core or elective. If the module is not offered within the same Subject Area as the programme, state


Examiner will be responsible for it.

Attach the module descriptor.






RATIONALE FOR PROPOSED CHANGE

The Media Law and Ethics modules student assessment is divided in twoassignments- that used to contribute equally to the final mark of the module i.e. by50% each. The two assignments are: A) an eight (8) to ten (10) minute oral

presentation on a TV broadcast or commercial commenting on ethical and legal issuesarising from the specific broadcast, and B) a final written exam. The current proposalsuggests the alteration of the balance of weight of the two abovementionedassignments, by increasing the percentage of the final written exam to 70% of thefinal mark and by decreasing at the same time the percentage of the oral presentationto 30%. This alteration was raised as a result of a comment by the external examiner that a ten minute oral presentation cannot contribute the half of the final mark of themodule. The written exam will be further enhanced by the increase of the number of the questions posed to the students and the prolongation of the time available for theexam, from two to three hours.

In addition, students for their presentations deal in most cases with a specific aspect of the media legislation, due to the fact that each of the media texts examined belongs toa specific category (either broadcasts or advertisements). To the contrary, the varietyof the questions that will be posed in the exams, will contribute to the review on

behalf of the students of the overall content of the module and the formation of anassessment pattern including as many of the modules sections as possible. This willallow the marker to get an overall picture of the abilities and knowledge obtained byeach student.


Date from which changes will take effect

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Please enter for all modules so entries can be updated on ISIS


Module Descriptor Title MEDIA LAW & ETHICS Code

I3164

SHELevel

3 Semester &Mode of Study

SPRING/ FT Credit Rating

SCQFLevel

9 10

Module Co-ordinator Stamatis Poulakidakos

Module Team

Pre-requisites Mass Media & Modern Society/Journalism & EthicsCo-requisites

ProhibitedCombinations AimsTo review the new legislation and codes that are related to the development of media technologies

and to explore the market structure and performance of mass communication industries.


A B C D

L1 Students will be aware of the nuances of the law as itrelates to their profession.

YES * * * *

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L2 Students will be able to assess the motives of industry processes and their effects on both market structure and theconsumer-citizen

YES * * * *

L3 Students will be able to critically evaluate currenteconomic and political debates surrounding each mediatechnology

YES * * *


Learning ExperiencesThe module will engage the student in the following types of learning experiences:Lectures 24 hours

Tutorials 10 hours

Work on assignments 20 hours


Assessment Pattern

Formative Assignment: Rehearsal of the oral presentation.Submission Date: Week 7Oral Presentation (50%): Students are required to analyse an extract of 30 sec 1 minute / 500-600

words long by an internet news website/newspaper/TV news broadcast/ film/TV series/commercial

according to its ethics. Duration 12-15 minutes.

Submission date: Week 8

Final examination (50%): Students will be required to answer a set of questions on issues such as

the concept of Information Society, models of communications policy, media ethics, the media

market structure, the role of consumer-citizen e.t.c.

Submission date: End of Semester Can this Module be Anonymously marked? Yes/No If No please provide anexplanation.

Content

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Culture, communications and political economy

Market trends: concentration and globalisation. The media moguls

Greek and European media law

Diversity of access and audience choice: Market model or Public Policy Model?

The EU Audiovisual Policy

Exclusion and Inclusion: From the Telegraph to the Information Super Highway

Internet and e-commerce

Issues of privacy, security and copyright

Public persons and their treatment by the media- media ethics

Virtual communities and the electronic games

Main Texts

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Adam T, Dyson S, OBrien S (2001). Digital broadcasting Revolution. London: Informa Media, 4 th

Edition

Bagdikian B.H. (2000). The Media Monopoly. Boston: Beacon Press

Bennet L.W., Entmann R.M. (eds) (2001). Mediated politics: communication in the future of democracy . Cambridge: Cambridge University press

Bourdieu P. (1998). (For the Television) . Athens: Patakis

Cox, R. (2004). Free For All? Public service television in the digital age . London: Demos.

Curran, J. (2002). Media and Powe. London: Routledge.

Davis, R. (2003). European Television. London: Informa Media. Seventh Edition.

Dagtoglou P.D. (1989). (Radiotelevision and Constitution ). Athens:Sakkoulas

Deligianni E. (2004). (Mass Media Ethics) . Athens: Sideris

Karakostas, I., Tsevas, . (2000) . (The legislation of Mass Media ). Athens:Sakkoulas

Kelly M, Mazzoleni G, McQuail D (eds.) (2004). The Media in Europe, The Euromedia Handbook .London: Sage

Pember, D., (2000). Mass Media Law NY: McGraw Hill

Tsevas A (ed.) (2007). (Securing pluralism and concentration control in the media). Athens: Nomiki Bibliothiki

Other relevant detailsCovers subject benchmarks:L1 3.3.6L2 4.5.2, 3.3.4

L3 4.1.4, 3.1.2

Signed Date

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Nature of change: (delete as applicable)(O) Change to existing module(P) Addition of new module(Q) Swapping one module for another (R) Withdrawing a module

Module Title(s): Mass Media and Modern SocietyModule Code(s): I3136












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The Mass Media and Modern Society module assessment pattern is currently dividedin two assignments. On one hand, a written assignment of 1500-2000 words whichcounts for 40% and an oral presentation which counts for 60%.

The assessment pattern needs to be changed in regard to the weight of theassignments. This alteration was raised as a result of a comment by the external

examiner that a ten minute oral presentation cannot contribute the half of the finalmark of the module.

Taking into consideration the above mentioned suggestion, I propose that the writtenassignment should count for the 60% of the total module mark. In this case, the wordlimit of the written assignment should be increased to 2000-2500 words. The oral

presentation will be limited to 40% of the total mark.

The format of the oral presentation will remain the same (duration 5-8 min.). With themore extended written assignment, students will be given the chance to develop amore detailed and critical analysis on the subject matter. Moreover, the oral

presentation will permit the students to continue with the understanding of mediatheories and the decoding of media messages by focusing on a case study of their choice and at the same time enhance the students communication and presentationtechniques and skills.




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Module Descriptor Title MASS MEDIA & MODERN SOCIETY Code

I 3136

SHELevel 3

Semester &Mode of Study

WINTER / FT Credit Rating

SCQFLevel

9 10

Module Co-ordinator Dr Anastasia Veneti

Module Team

Pre-requisites Introduction to Communication Theory / Introduction to Journalism

Co-requisites

ProhibitedCombinations

Aims To identify the role of the mass media in contemporary society so that students can acquire a

critical stance on public communication

Learning OutcomesOn successful completion of the module the student will be ableto:


A B C D

L1 To review the modernist and postmodernist theories inorder to demonstrate their effect on culture and society.

YES * *

L2 To criticise the media as critical factors in the creation of subculture.

YES *

L3 Students will be sensitised to the messages of the massmedia with respect to decoding and analysing them

YES * * *

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L4 Students will be provided with insight into the impact of the media on society and the extent to which they arecapable of shaping social consciences

YES * *

L5 Students will be able to manage media content critically bytreating media in general and news production in particular in relation to the various discourses operating in our society

YES * *

L6 Students will evaluate the way mass media operate withinsocial frameworks and give rise to new cultures or subcultures, or corrode national cultures on the way toestablishing a globalised cultural reality

YES * *


Learning ExperiencesThe module will engage the student in the following types of learning experiences:Lectures 24 hours

Tutorials 10 hours

Work on assignments 20 hours


Assessment PatternFormative Assignment: Presentation to the class of the gathered data and the structure of the essaySubmission Date: Week 4Assignment (40%): Students will have to conduct a focus group or other qualitative analysis on a

popular reality show and measure opinions. Subsequently, they will have to produce a paper on their results, supported by substantial literature review.Length: 1,500 - 2,000 wordsSubmission: Week 7

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Formative Assignment: Rehearsal of the oral presentationSubmission Date: Week 10Final Examination : (60%) A final exam in the format of oral presentation of a given subject(duration 5-8 min.) and it has to be recorded in a video format

Submission Date: End of semester

Can this Module be Anonymously marked? Yes/No If No please provide anexplanation.

Content Mass media and society

Sociologically-oriented traditions and debates in mass communication,

Mass communication processes and effects; mass media and social problems

Media economy

The audience of mass communication

Culture

Processes of signification

Realism and naturalism in media representations

Representations of gender and feminist accounts

Marxist and radical accounts of mass media Mass media and cultural theory

Media, culture and identity

Media, modernism and postmodernism

Main Texts

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Curran, J., and Gurevitch, M. (2001) (.) . (Mass Mediaand society) Athens:Patakis,

Heretakis, M. (2001). 2001/3. , (Political Communication

Etiquettes 20001/3. Private and Public TV & Radio mediums, Public Opinion and Universal Social Participation) . Athens: Sakoulas

Hodkinson, P.( 2011). Media, Culture and Society , London: Sage

MacCombs, M, et.al, (1996), ,(Mass Media and the formation of Public Opinion) Athens: Kastaniotis

Papathanasopoulos, S. 2005 21 . (TV in the 21st century) Athens:Kastaniotis

Ramone, . (2001). . , , (Silent Propaganda. Masses, TV, Cinema) . Athens: Polis

Veneti, A. (2009) : ; (Political Advertisement and behavior: information or manipulation of the citizen? Young voters and the redefinition of TV political advertisement.) Athens: Nisos.

Walker, A., J. (2010). , (Art in the era of Mass Media) Thessaloniki: University Studio Press.

Journals:European Journal of CommunicationGlobal Media and CommunicationJournal of Communication InquiryTheory, Culture & SocietyJournal of Advertising

Other relevant detailsCovers subject benchmarks:

L1 3.1.2L2 4.1.1, 4.1.2L3 4.1.4, 4.5.2L4 3.5.4, 4.1.3L5 3.5.3, 3.5.6, 4.1.3, 4.3.5L6 5.3, 5.9

Date

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APPENDIX 3

Mr Dimitri DiamantisAKMI Athens Metropolitan College74 Sorou StreetMarousiAthens 15125GreeceACCOUNT REF: ZZATH002Please quote this on all correspondence20 December 2010

Dear Mr Diamantis,Accreditation by the British Accreditation Council

I am pleased to inform you that, at its meeting on 2 December 2010, theAccreditationCommittee awarded accreditation as an overseas HE institution to AKMIAthens MetropolitanCollege. I should like to congratulate you and your staff on a successfulinspection, and lookforward to our association. You may now include the following statement inyour publicitymaterial:

Accredited by the British Accreditation Council for Independent Further andHigher EducationI now enclose:

i) Two copies of the institutional report (one unbound for ease of photocopying). Pleasenote that this report may only be issued as a whole in publicity material etc.Should you wish topublish a short report summary, please contact the BAC office and we will behappy to providea statement. If there are any factual errors, or any aspects which you would

like to be clarified,please do not hesitate to get in touch.

ii) The Accreditation Certificate.In accordance with BAC accreditation guidelines, the Colleges accreditation isvalid for four years. An interim inspection will be scheduled approximately 12months from now. This inspection will focus on any changes that haveoccurred, the Colleges compliance with statutory requirements, along withthe response made to the requirements listed in section 3 of the enclosedreport.

You will now be able to access the College Gateway on the BAC website

(www.the-bac.org ).

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Within this section you will find versions of the BAC logo that are available todownload for use on college publicity. Please go to www.the-bac.org/csec/ .

The College login details (for BAC colleges only) are:Username: collegePassword: intermezzo

Furthermore, please could you check your Colleges details on the BACwebsite. If there are any inaccuracies, please send an e-mail [email protected] detailing the necessaryamendments. As one of the requirements of accreditation, all collegesmust pay an annual accreditation fee, calculated on the basis of theirstudent enrolment numbers. I enclose with

this letter a form for entering your enrolment details, which I would begrateful if you could fill out and return to us by 4 January 2011. Ouradministrative year runs from the beginning of September to the end of August. Because the College was awarded accreditation after1 September 2010, you will not be charged for the full year, but we willinstead calculate a pro rata fee for this years invoice.

I would like to wish you and your colleagues every success for the future.

Yours sincerelyDr Gina HobsonChief Executive

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6b- review document media 4-4-2012

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