document#6
TRANSCRIPT
Agenda
• Introductions
• Development Hours
• What’s everyone up to? We can help.
• Making your content shareable
• Discussion topic:
How shareable is your content?
• Georgy Cohen’s Fit to Print: Creating Purposeful News Content• What do you aim to do with your content?• What will make me interact, share, like, etc.?• Especially for Facebook and Twitter• What inspires interaction?
Social content appears in all forms
Story Bumping and Last Actor creates a
challenge• Edgerank, the algorithm previously used to
determine how Facebook displayed your posts, was recently replaced.
• How will your posts show up?
• Becoming more conscious of content
• Creating posts that are authentic
• Posts need to be easily digestible.
• Twitter-conscious
Readability
• How readable is your copy?
• 4th, 5th, 6th grade reading level?
• read-able.com
• Measures grade level and how easy it is to read content.
This NY Times article has a 5.6 grade reading level.
Gettysburg Address has an 11th grade reading level.
What makes your audience
click?
• What’s multivariate research?
• Who’s Professor Molenaar?
• Why should I care?
• How would you write this article?
• Who will this scholarship benefit?
Measuring Posts by Engagement
• Lets you analyze the quality of your posts, and what your audience responds to the most.
Post Engagement
Page Engagement
• Think about your posts.
• Measure and see what works.
• Be conscious of how shareable and digestible your content is.
What does your audience respond to?
• Short, concise copy. Don’t spin it… just make it sound more interesting.
• Great photos: Photo albums, photo posts
• Videos: keep it short
• Content that affects them.
• Participation
Should social media managers/communicators have two separate social media accounts: one
personal, one professional/work-oriented?
Discussion Topic: