61 best social media tools for small business
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Buffer Social
Tools
The Big List of The 61 Best Social Media Tools for Small Business
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Written by Kevan Lee•21.04.2014 •Last updated 2 years ago 21 minutes
Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same
social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and
their marketing tools are likely quite different. Enterprise solutions are great for
the big guys, but the rest of us are in the market for something more our size.
Small businesses are eager to find valuable tools that take a lot of the time and
trouble out of social media marketing and that do so without costing an arm and a
leg. I think we’d all want tools like that, right?
Well, I went searching for just this kind of simple, easy, cost-effective tool, and I
came up with 61 that made the cut. I tried out more than 100 in total, and I’m sure I
missed a few along the way (please tell me in the comments or on Twitter which
ones deserve a look).
Hopefully you find one or two here that you can use in your small scale marketing
that can get you big results.
Update: If you’re managing multiple accounts, you might enjoy this list of 6 social
media management tools and strategies—it may help you put some of the tools
here into practice!
Update – we launched Respond a social listening tool and customer service tool
Respond displays your community’s tweets in a real-time tweet inbox. The list of
new messages—both tweets and DMs—runs down the left column. Each particular
message opens into the panel on the right.
This intuitive layout gives the Twitter stream an inbox feel where you can reply,
archive, keep track of conversations, and—excitedly—reach inbox zero!
We’d love for you to experience the real-time support experience with Respond.
Click above to get started right away.
Ok, back to the blogpost!
—
Social Media Tools for Small Business
Sixty-one is a lot of tools to browse through, so I thought I’d help out by
categorizing all of them into a clickable table. The headings below will take you to
each section within the post.Dashboards / Management Tools
SocialBro
TweetDeck
Tweetcaster
Twitter Tools
Followerwonk
Social Rank
ManageFlitter
Must Be Present
Tweriod
Tweepi
Tweet4Me
Social Media Monitoring Tools
Nutshell
MailSocial
Mention
Keyhole
Social Media Content Tools
News.me
Feedly
Paper.li
Swayy
Pie
Commun.it
Twtrland
NeedTagger
TweeterSpy
Twitter Feed
TweetReach
Twazzup
Topsy
Facebook Tools
LikeAlyzer
Fanpage Karma
Wolfram Alpha Facebook Report
Facebook Custom Audiences
Social Media Analytics Tools
Rival IQ
Buzz Sumo
Bottlenose
WordPress Plugins
Digg Digg
Flare
Ivy
Pin It Button for Images
Miscellaneous Tools
Fivehundredplus
Rapportive
Bitly
Rev
Pinterest Board Cover Creator
Jelly
Google+ Page Audit
Powtoon
Cardmunch
Klout
SharedCount
Google URL Builder
Visual Content Tools
Infogr.am
Piktochart
Visually
Canva
Compfight
BeFunky
LICEcap
IFTTT
Zapier
Buffer
Before we get in too deep, I wanted to plug a social media tool I’m quite partial to
(for obvious reasons). I use Buffer every single day to build a queue of the content I
curate and send it out on a regular schedule to my various timelines. It’s simple
and easy, and the intuitive analytics on each post make it a breeze to see which
posts performed best.
Dashboards / Management Tools
Okay, now on with the lists…
SocialBro
A complete Twitter management tool (that also comes complete with Buffer
integration), SocialBro can tell you everything you want to know about your Twitter
account—community information, analytics on all your posts, and much, much
more. There is a 15-day free trial to test out all the features.
Put this tool to use: The community insights are fascinating, and there’s some real
value to be gained from the tweet analytics (pictured above), which show you which
posts got the most engagement and when.
Tweetdeck
Now owned by Twitter, Tweetdeck is one of the most popular tools for complete
Twitter management. Tweetdeck lets you track, organize, and engage with your
followers through a customizable dashboard where you can quickly see at-a-glance
the activity from different lists, followers, hashtags, and more.
Put this tool to use: What do you find yourself checking when you go to Twitter?
Whatever it is, you can add it to your Tweetdeck dashboard and see everything in
one view with nary an extra click. Could be a huge time saver.
Tweetcaster
Tweetcaster is a Twitter management tool for iOS and Android devices, and it
provides the basics of what you’d expect from a Twitter dashboard plus a few fun
extras: enhanced search and lists, hiding unwanted tweets, and photo effects for
your pics.
Twitter Tools
Put this tool to use: Keep the app on the first screen of your phone and tablet so
you can easily dip in and out of your Twitter streams when time allows.
***
Followerwonk
Followerwonk is one of our favorite ways to analyze and optimize our Twitter
accounts at Buffer. With Followerwonk, you can do all sorts of amazingly helpful
things like analyze your Twitter followers, compare different users, and search
through bios—all for free. There are even more features—like tracking and sorting
your followers—that you can access with a 30-day trial.
Put this tool to use: One of our favorite uses of Followerwonk is to take the time-
of-day charts and sync to a Buffer account. You can also take a close-up look at
various stats from those you follow to see which accounts you could maybe prune
(because of factors like inactivity).
Social Rank
This Twitter tool identifies your top 10 followers in three specific areas: Best
Followers, Most Engaged, and Most Valuable. Your engaged followers are those who
interact with you most often (replies, retweets, and favorites), your most valuable
followers are the influential accounts, and your best followers are a combination of
the two. Social Rank will run the numbers for free and show you the results today
then follow-up each month with an email report.
Put this tool to use: Social Rank can help you hone your Twitter focus so that you
are aware of the followers who might deserve extra attention. You can even place
these MVPs onto a specific Twitter list.
ManageFlitter
For quite awhile, I read the name of this tool as Manager “Filter,” which actually
isn’t too far off from what ManageFlitter does. The Twitter tool helps you filter who
you follow: Easily unfollow those who don’t follow you back, those who’ve never
changed their profile photo, and those who are inactive.
Put this tool to use: You can batch select these groups of inactive or non-following
users in order to give yourself a better following count (and closer to a golden
ratio).
Must Be Present
Built by the team at Sprout Social, Must Be Present searches your Twitter account
to find how quickly you respond to mentions. Their engagement reports place you
in a percentile based on other accounts so you can see how you stack up to the
speed of others.
Put this tool to use: Set goals for response time on Twitter, and use Must Be
Present to track them. Aim for a certain percentile or a particular average response
time.
Tweriod
Find out when you’ll receive the most exposure for your tweets by
letting Tweriod analyze your account. The Tweriod reports break it down into daily
and hourly windows when you can expect the highest engagement with what you
share.
Put this tool to use: If you use social media scheduling apps for your automation, it
goes without saying that sharing at optimal times would be best. Use your Tweriod
insights to check your scheduling, or plan your social media drivebys around this
time.
Tweepi
Tweepi has a number of useful Twitter features, many of which fall into a couple
categories: Managing your followers, and supercharging who you’re following. For
management, you can unfollow in batches those who don’t follow you back, and
you can bulk follow another account’s complete list of followers or who they’re
following.
Put this tool to use: Tweepi’s detailed info on your followers can give you ideas on
who to follow or unfollow. Try the cleanup section to bulk edit your connections on
Twitter.
Tweet4me
To schedule tweets from any app, simply ask Tweet4me to do it for you. Once
you’re signed up with Tweet4me, you can send them a direct message that contains
a certain prefix, containing information on when and what to post.
Put this tool to use: If you find yourself double-booked and needing to post to
Twitter in 30 minutes, Tweet4Me could be your saving grace.
Commun.it
Commun.it can help you organize, grow, and manage your followers, and it can do
so across multiple accounts and profiles. At-a-glance, you can see different parts of
your community management, like latest tweets from your stream and which new
followers might appreciate a welcome.
Put this tool to use: Keep on top of who you should be following by listening to
Commun.it’s advice on the most influential accounts around your brand.
Twtrland
Twtrland gives you a snapshot of your Twitter profile and can even track Facebook
and Instagram for you as well. Two of Twtrland’s most helpful tools are a live count
of how many followers are currently online and advanced search functionality tha
tincludes keywords, locations, and companies.
Put this tool to use: Local companies can perform a location search to see which
area accounts are most popular and potentially worth following.
NeedTagger
A super-powered Twitter search tool, NeedTagger runs language filters and
keyword searches to determine which Twitter users might need your product or
service. Sounds too good to be true, right? The tool shows you real-time search
results and sends a daily email digest of new finds.
Put this tool to use: Build a Twitter list of potential customers so you can learn and
understand their needs and how they communicate.
Tweeter Spy
The Twitter click tracking at Tweeter Spy can tell you which tweets result in the
most traffic back to your site. To install, you’ll need to insert a line of code at your
website, then you can manage your Twitter click stats right through Tweeterspy.
Put this tool to use: Tweeter Spy has a neat feature that allows you to “Say Thanks”
(with a tweet) to Twitter profiles who refer big traffic to your site.
Twitter Feed
For those looking to feed an RSS of a blog straight to your Twitter, Facebook, or
LinkedIn profile, Twitter Feed has you covered. Simply enter your feed, connect
your social accounts, and send your posts away, complete with tracking tools for
follow-up.
Put this tool to use: If you have feeds for separate categories on your blog, you can
set up Twitter Feed to blast only particular content—new product announcements
or featured content.
TweetReach
This Twitter tool shows you the reach and exposure of the tweets you send,
collecting data on who retweets you and the influence of each.
Put this tool to use: Identify which of your tweets has spread the farthest (and
why), then try to repeat the formula with future tweets.
Twazzup
Twazzup offers real-time monitoring and analytics for Twitter on any name,
keyword, or hashtag you choose. The Twazzup results page delivers interesting
insights like who the top influencers are for your keyword and which top links are
associated with your search.
Put this tool to use: You can track your first and last name here to see what’s being
mentioned about you outside of direct @-replies. You might be particularly
interested to peek at the links and influencers associated with your name.
Topsy
Topsy is as a powerful search engine for Twitter content. Want to know how a
certain term is being used on Twitter? You can search links, tweets, photos, videos,
and influencers.
Update: Apple shut Topsy down in December 2015
Facebook Tools
Put this tool to use: See how often your blog is being linked to on Twitter. Type in
“site:yourdomain.com,” and you can see how many tweets have included inks back
to your website (see above for an example of the Buffer blog).
***
LikeAlyzer
What should you be doing with your Facebook page? LikeAlyzer will flat-out tell
you. The Facebook analysis tool comes up with stats and insights into your page
and starts off every report with a list of recommendations.
Put this tool to use: Keep track of where you stand compared to other pages by
following the comparison of your page to average page rank, industry-specific page
rank, and the rank of similar brands.
Fanpage Karma
Fanpage Karma shows all sorts of valuable info related to your Facebook page like
growth, engagement, service and response time, and of course Karma (a weighted
engagement value).
Put this tool to use: FanKarma also does insight into Twitter and YouTube, the
latter of which might be particularly valuable if you’re building up a video
marketing strategy.
Wolfram Alpha Facebook Report
The knowledge engine of Wolfram Alpha has a neat tool to analyze your Facebook
profile. Their Facebook report (a free feature with any Wolfram account) is
incredibly detailed—everything from the content you share to the relationship
status pie charts of your friends.
Put this tool to use: See at-a-glance how your profile updates are being received. If
you use your personal Facebook for marketing your business, you can optimize the
type of content you share to your profile.
Facebook Custom Audiences
If you’re advertising on Facebook, you can use a handy, built-in tool to cater to a
specific audience of your choosing by telling Facebook whom to target. Upload an
Excel file or link directly to your MailChimp lists. Facebook will create a custom
audience based on which of your contacts is on Facebook. This feature can be added
by clicking on the Audiences link inside Facebook’s Ads Manager.
Social Media Analytics Tools
Put this tool to use: Create custom campaigns that target a list of leads or
customers. You can get extra specific with these ads since the demographic already
has a familiarity with your brand. (Facebook recommends that audience sizes be at
least 1,000 people so that your ad dollar is well spent.)
***
Rival IQ
Ever wonder what your competition is up to? Rival IQ tracks a list of brands of your
choosing and monitors their activity on Facebook, Twitter, Google+, LinkedIn, and
even SEO. Your free 14-day trial gives you full access to competitor tracking and
the dashboards for each of the different networks and search factors.
Put this tool to use: Rival IQ can show you insight into your competition but also
insight into your industry as a whole. For instance, learn from the Day of the Week
chart to see when content from your industry is most likely to go viral.
Buzz Sumo
Curious what the most popular content is on any given topic or any particular
website? Buzz Sumo has this covered with a search tool that tracks content and
ranks according to shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Put this tool to use: With Buzz Sumo, you can use the insights to steer the content
you create and share on social media, learning how to craft headlines and what
types of content each network is most interested in.
Klout
Klout figures to be one of the more well-known tools on this list. It collects
information on a person’s various social profiles to come up with a popularity score
of 1 to 100 and then lets you follow your score over time as it ebbs and flows (ideally
flowing upward).
Put this tool to use: The site has added quite a bit of functionality beyond Klout
score. You can now track topics, view content suggestions, and post straight to your
connected social profiles.
SharedCount
There will be times when you’ll need/want to know how popular your content
is (like in a weekly metrics report, perhaps). SharedCount shows you quickly, at a
glance, how far and wide a piece of content spread.
Put this tool to use: Click over to SharedCount’s multi-URL dashboard to see a table
of multiple URLs for a week’s worth of content.
Google URL Builder
If you’re dabbling in advanced campaign tracking, you’ve likely read up on UTM
tracking codes in links. A UTM code is basically extra characters at the end of a link
that help flesh out your analytics reports, showing you where your traffic came
from and what campaigns it’s all associated with. Google has a free tool to create
these UTMs for you.
Visual Content Tools
Put this tool to use: Add a UTM tracking to all links that are associated with a single
marketing push. That way you can better measure the impact and ROI from your
particular event.
***
Infogr.am
Infogr.am helps you build sparkling infographics by entering information right into
the Infogram spreadsheets that are built right in to the editor. Standard features are
there, too, like design templates and a full design editor.
Put this tool to use: Visualize a monthly report for your business, and share this on
social media. You’ll get the boost of visual content plus transparency.
Piktochart
Piktochart is a free-to-try infographic creator with a full editor and themes to turn
your data into a work of art.
Put this tool to use: The next time you have some overly complicated (or lengthy)
numbers to share, try putting them into a visual design.
Visually
If you’d like an extra hand creating visual content like infographics and charts, you
can hit the Visually marketplace and find professionals to do the work for you, at up
to 1/5 the cost you’d incur going through an agency. Visually specializes in
infographics, videos, interactives, and presentations.
Put this tool to use: While the pricing is discounted, it’s still an investment
(infographics start at $1,000, for instance.) Save your Visually needs for a rainy day,
then make a big splash with a feature announcement video or a presentation for
investors.
Canva
There is a lot to love about Canva. The graphic design app has an incredibly
intuitive drag-and-drop interface, and the tooltips and templates make it ideal for
beginner designers. Everything is free unless you choose to use something from
Canva’s library of stock photos.
Put this tool to use: One of Canva’s default templates is a Pinterest graphic, which
comes premade with optimal size for a pin (735 pixels wide by 1102 pixels tall).
Compfight
A tool we use regularly here on the Buffer blog, Compfight is our source for creative
commons images to accompany our content. For your social media posts, images
like these can be great additions to a visual content strategy (just be sure to give
credit where credit’s due—each compfight picture comes with attribution).
Put this tool to use: Build a small library of free-to-use photos for upcoming social
sharing. Sometimes you may come across a good image that just doesn’t quite fit
your needs. Save it for later in your Dropbox or on a private WordPress page.
BeFunky
A good graphics program can be a boon to your social media marketing. BeFunky is
one of the best—and easiest—ones around, with a complete suite of image editing
tools like cropping, scaling, filters, text, and more.
Put this tool to use: I’m sure you’ve seen inspirational quotes placed beautifully
onto inspirational photos. Visual content like this is ideal for social networks, and
you can pull this off easily with BeFunky.
LICEcap
Who doesn’t love GIFs? If your social media presence is strong on a place like
Tumblr or Google+, then having GIF-making capabilities can come in
handy. LICEcap is a downloadable program that creates GIFs from what you see on
your screen.
Social Media Monitoring Tools
Put this tool to use: Create a GIF of your product or service in action so you can
share with fans and potential customers.
***
Mention
A good problem to have is when it becomes difficult to keep track of all the
different places you are mentioned on social media. Mention prides itself on “going
beyond Google Alerts” to track absolutely anywhere that your name or your
company could be mentioned online.
Put this tool to use: You might be surprised to find out how often people tweet and
share your name online without an @-mention (I know I was). When you subscribe
to Mention’s daily email, you get all these wayward HTs right in your inbox, and
the web dashboard even flags certain mentions as high priority.
NutshellMail
Digests can be a neat way to track your social media metrics,
and NutshellMail collects your activity on Facebook, LinkedIn, and Twitter (and
even places like Yelp and Foursquare) to provide an email overview of your
accounts. You set how often and when you want to receive the recap emails.
Put this tool to use: If you have a weekly metrics plan, you can have NutshellMail
send you a message once a week with an overview of your accounts. You can then
extract the data and insights here straight into your weekly report.
SocialMention
As a tracking tool, SocialMention has some neat bonus insights beyond their in-
depth keyword tracking. SocialMention tracks areas like sentiment, passion, reach,
and strength to not just tell you what’s being said about your search but how those
reactions feel.
Put this tool to use: While you track your brand or yourself, you can also see how
your sentiment changes over time. Are your mentions positive or negative? And
how will this change from month to month and week to week?
Keyhole
The tracking tool keeps track of your hashtag campaign or keyword on Twitter,
Instagram, or Facebook with a full dashboard of analytics, demographics, and
influencers.
Social Media Content Tools
Put this tool to use: Start a hashtag around an upcoming event, and keep track of
the popularity of the tag before, during, and after.
***
News.me
The daily email from News.me contains the top five stories shared by your
networks on Twitter and Facebook. (The email is branded with Digg as the two
partnered up.)
Put this tool to use: The News.me email arrives every morning, so you can add the
email to your social media workflows. Check what your networks are most
interested in, then respond right away.
Feedly
Feedly is one of the best RSS services out there because it does all the basics of RSS
well (feed organization, display, etc.) and innovates with some really helpful new
features. Plus, it works and looks great on any device you have.
Put this tool to use: You can follow any number of relevant blogs and sites in your
industry, and if you’re pressed for time, you can scan Feedly’s share counts next to
each story or turn on the Featured posts section to quickly pick out the content that
is most valuable and shared. (See screenshot above for an example.)
With Pocket, you can grab the content on your social networks that looks good to
you and read it later in a stripped down, easy-on-the-eyes view.
Put this tool to use: Combined with IFTTT or Zapier (see below), you can send
favorite stories straight from Pocket to Twitter.
Paper.li
Paper.li lets you create a daily newspaper of your favorite tweets and stories and
share this paper with your followers.
Put this tool to use: Create an industry-specific daily or weekly newspaper, and
take advantage of the extra opportunity to connect with and recognize some of your
influencers.
Swayy
Looking for new content to share? (Aren’t we all?) Swayy can be a helpful tool for
finding stories based on your interests, as determined by the stuff you’ve shared
before. Connect your Twitter or Facebook account for free, and Swayy will check
your audience for the type of content they might like best and make suggestions
based on its findings.
Put this tool to use: Sharing interesting content on social media is a great way to
build your authority and expertise on a topic. Customize Swayy’s suggested topic
matches so that you get only the most accurate suggestions.
Pie
Team collaboration on social media can be a very helpful asset when it comes to
keeping a queue filled. Pie is designed to make this process as simple as possible as
you can collect the neat stories you find online and chat about them with your
social media team or your team in general. There is even a Pie browser extension
that makes it possible to add stories straight from the browser.
Put this tool to use: Collect the cool stories you find online, and use feedback from
your coworkers to decide what gets shared to your social accounts. You can make it
as simple as a two-Like minimum for getting the go-ahead to post.
Bottlenose – Sonar Solo
The free version of Bottlenose’s enterprise tool helps you see which topics and
keywords affect your brand in real-time. Here’s q peek at how the tool highlights
trending content based on your interests.
Put this tool to use: If your brand is big into LinkedIn, this may be a helpful tool for
discovering popular content from the network.
***
WordPress Plugins
Digg Digg
Built by the team here at Buffer, the Digg Digg plugin adds a floating share bar to
all of your posts so your readers can easily share to Twitter, Facebook, Buffer, and
almost 20 more sites.
Put this tool to use: If a floating bar isn’t your style or doesn’t fit with your blog
layout, customize the Digg Digg bar to appear fixed at the top or bottom of every
post.
Flare
Built by the team at Digital Telepathy, Flare is a social share plugin for WordPress
sites and part of an overall website-boosting suite of products delivered through
the Filament plugin. Filament allows you to drag and drop your social share buttons
wherever you’d like on your site.
Put this tool to use: Find the place that makes the most sense for your share
buttons—sidebar, header, footer, etc.—and fix it up easily.
Ivy
Another part of Digital Telepathy’s Filament plugin is Ivy, a simple tool that allows
your website visitors to highlight any passage of text and share directly to Twitter,
Facebook, or email.
Put this tool to use: Ideally your visitors will be the ones putting this tool to use,
but you can help them along with a little prodding to “highlight to share.”
“Pin It” Button for Images
Add a “Pin It” button to all the images on your blog with this free WordPress
plugin. Each time a visitor hovers over an image, they’ll see a stylized “Pin It”
button appear on the image and can share directly to Pinterest.
Miscellaneous Tools
Put this tool to use: If you are hoping to attract more Pinterest shares to your blog,
the Pinterest button for images could be a real boon. It’s great for blogs with lots of
highly visual content.
***
FiveHundredPlus
This tool for LinkedIn connections works as a digital tickle file. You can place your
contacts into different columns for weekly, monthly, quarterly, or annual
reminders to get in touch with your contacts.
Put this tool to use: Place your key influencers into a monthly column so that you
can be reminded to stay in regular contact.
Rapportive
With Rapportive, you can get a heap of information on each of your email contacts,
including the social accounts they’re connected with and where they’re employed.
Currently Rapportive works only with Gmail.
Put this tool to use: When you make a connection with a new person over email,
Rapportive can show you how to followup for connections on their various social
networks.
Bitly
Shortening a URL on Twitter can be a must as you try to squeeze inside the 140-
character limit. Bitly is one of the original link shorteners (and integrated with
Buffer, too). If you use Bitly on its own, you’ll get a full history of the link’s
performance as well as an overview of all the links you’ve ever shared.
Put this tool to use: You can use bitly outside of Twitter, too. Consider cleaning up
some long or ugly URLs when you’re posting to Facebook, LinkedIn, or Google+ or
even when you’re writing an ebook or email.
Rev
Rev is a complete transcription and translation service that can help convert your
audio or your English into the format and language you need.
Put this tool to use: If you conduct interviews of your customers, you can use Rev to
convert the audio to text for easier assimilation into marketing personas or social
media profiles.
ShareRoot Board Cover Creator
ShareRoot has a handful of tools that are specific for boosting Pinterest
engagement, promotion, and measuring. Some tools are inactive or under
development, but one that is live now is a Pinterest Board Cover Creator that lets
you create images to use as the cover for your different pin boards.
Put this tool to use: Build some really awesome Pinterest covers to make your
overall page stand out to new visitors.
Jelly
An app for iOS and Android, Jelly is billed as a social search engine—you ask
questions with photos, maps, and friends and get the answers from people who
know best. For instance, show folks your location and get recommendations from
locals on where to eat.
Put this tool to use: Brands can connect on Jelly and then be able to view which of
their followers on other social networks are active on Jelly. This gives brands an
extra opportunity to connect and add value where their customers spend their
time.
SteadyDemand’s Google+ Page Audit
For an overview of the health of your Google+ page, you can use SteadyDemand’s
tool to investigate what’s working and what’s not. The tool couldn’t be simpler:
Just input the URL of your company’s Google+ page (ours
was https://plus.google.com/u/0/+Bufferapp/posts) and then see the report on all
your page activity.
Put this tool to use: Google+ insights are much harder to come by than those on
Facebook and Twitter, so tools like this can help show you if all your G+ marketing
has been worth it or not.
Powtoon
Are videos part of your social media marketing plan? If you’re anxious to jump into
video content, Powtoon can be a free way to test and see if it might work for you.
With Powtoon, you can create and edit video clips and upload straight to YouTube.
Put this tool to use: Put together a product demo for what you sell, and share this
on social media to give people a visual demonstration of what your business is
about.
CardMunch
This free iOS app has you take a picture of a business card and then stores the
information into your contacts and finds the person on LinkedIn. Great for expos
and conferences.
Put this tool to use: Scan the business cards of new contacts you meet and quickly
see on LinkedIn which connections you have in common.
IFTTT
Social is just a small part of what IFTTT can do. The Internet automation app can
do everything from text you tomorrow’s weather to automatically update your
Twitter with your Instagram photos. IFTTT connects with more than 90 channels,
including Twitter, Facebook, LinkedIn, and Instagram.
Put this tool to use: You can sync IFTTT with your Buffer account to schedule
things like Buffering each Twitter post that you favorite.
Zapier
Zapier is a bigger version of IFTTT—more channels to connect but not quite free.
You do get to create five free recipes before upgrading, so you can try out Zapier
with tools like MailChimp and Disqus and 250 more.
Share with Buffer
Put this tool to use: You can sync your email campaigns with your social accounts,
sending links to your campaigns as tweets, posts, or Buffers to all your favorite
social places.
Are there any social media tools here that you might try? Any of your favorites that
weren’t included? I’d love to build the list out even more, and your input would be
excellent! Share your favorites in the comments.
If you liked this post, you might also like 29 Free Marketing Tools to Improve Your
Marketing Starting Today and 17 Unique Places to Find Great Content to Share.
Image credit: HVargas
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Written by Kevan Lee
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• •
Roger Lightfoot •
Wot no Hootsuite?!
Buffer is an excellent product but no mention of Hootsuite rather invalidates the integrity of this article.
We use both at http://www.fabmin.com and both work very well.
Roger LightfootCo-founder, Fabmin - Taking the hassle out of managing staff holidays
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Konrad W. Gorak •
Roger, it doesn't invalidate the integrity of this article. It's clear that these 2 platforms compete with each other. And following your way of thinking why didn't he mention Oktopost? Or anything else?
The answer is very simple - you don't send customers to other restaurant if you still have seats available at yours. Especially if you know your food is better ;)
Guys at Buffer create great content, wonderful blog experience, and it's their complete right to not include apps they don't approve. Some apps don't deserve to be on this list and they're not. ;)
Chrissy •
We just started using a tool called http://GroupTweet.com in our newsroom and its a pretty great way to allow multiple people to seamlessly Tweet from a Twitter account without sharing the password.
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