6$0=2'+$1$ · 2014-05-02 · consumer behavior, perception and satisfaction of services...

SAMZODHANAA Journal of Management Research

Volume IIissue IMarch 2014

An International, Double - Blind Peer - Reviewd,Open - Access journal published by

The Department of Management StudiesEaswari Engineering Collegewww.eecmbajournal.in

ISSN 2347- 4270

SAMZODHANA SAMZODHANA SAMZODHANA SAMZODHANA –––– “Journal of Management Research”“Journal of Management Research”“Journal of Management Research”“Journal of Management Research”

VolVolVolVol 2 2 2 2 IssueIssueIssueIssue 1, March 20141, March 20141, March 20141, March 2014

www.eecmbajournal.inwww.eecmbajournal.inwww.eecmbajournal.inwww.eecmbajournal.in

““““SAMZODHANASAMZODHANASAMZODHANASAMZODHANA””””

JOURNAL OF MANAGEMENT RESEARCHJOURNAL OF MANAGEMENT RESEARCHJOURNAL OF MANAGEMENT RESEARCHJOURNAL OF MANAGEMENT RESEARCH Vol 2, Issue 1, March 2014

Table of Content

S.No Article Title Page No

1. Currency Risk Management through Currency Derivatives

Dr. Dharen Kumar Pandey

1

2. Indian Stock Market Influenced by Global Stock Market- A

Study of Select World Major Stock Markets

Jayshree Mandaviya

12

3. Health Economics and Management Perspectives in India

Dr.K.Jayaraman, Dr.M.Anand & R.Rajendran

25

4. Macro Economic Concerns and Challenges Facing India in

the Recession Period

Dr. G. Rajesh Kumar & P. Meenakshisundaram

38

5. Strategies for the Optimization of Planted Area and to

Increase Production of Avocado in Michoacán

José G. Vargas-Hernández

46

6. Does IPO Grading Positively Influence Retail Investors? A

Quantitative Study in Indian Capital Market

S.Saravanan & Dr.R.Satish

61

7. Impact of Academicians Commitment Forms on Work-Life

Balance In Engineering Institutions

A.Anandh Kumar

74

8. A Study on Technology Strategy Model

B Balaji Srinivasan & Dr K P V Ramanakumar

79

9. Construction Industry in Kuwait: An Analysis on Causes Of

Proect Delays With Respect to Material Suppliers

Dr.T.Baladhandayutham

93

10. Analysis of Relationship of ADR and GDR Prices with the

National and International Market

Sharmistha Ghosh

114

11. Soft Competency Based Recruitments in Agile Scrum

Projects

S. Chandramouli & Dr. G. Rajesh Kumar

126




12. Why The Rights of Nature should be Inalienable Part of

Tourism Management

A S.Radhakrishna Pillai

147

13. A Study on Aspects Leading to the Synchronization

between the Employer’s Needs and Employees Aspirations

Prachi Sharma & Dr. Vijaylaxmi Iyengar

154

14. A Ready Reckoner to Options Strategy

Jayshree Mandaviya

165

15. A Study on Identifying Family and Health Related issues of

Married Women Employment in Selected Sectors at

Kanchipuram Town

A.Vanitha & Dr. S. Meenakumari

171

16. Innovative Case of Minimum Support Price to Farmers

through Self-Help Groups: A Case From India

Dr Shankar Chatterjee

180

17. Being Stressful: A Study on the Working Women

M.Parveen Roja, N.Geethanjali, & Dr.S.Manimaran

188

18. A Study on Grievance Handling Procedure at Hema

Engineering Industries Limited, Hosur

Dr.V.Mohana Sundaram & D.Ramya

197

19. Sexual Harassment at the Workplace- A Harsh Reality

Dr. Bindhu Kishore

207

20. Workers’ Movement for Quality of Work Life

P. Mohanraj

216

21. Causes and Proposed Solutions of Employee Turnover with

Special Reference to Private Schools in District Hoshiapur

(Punjab): An Empirical Study

Lalita Kumari

225

22. Agro –Tourism: Imminent Sunrise Sector for Rural Development

Dr. Swati Sharma & Divya Vyas 235

23. Preference Level of Banking Customers on Transaction

Channels and Quality of Service to be Provided

Dr.A.K.Sheik Manzoor

246

24. Rapid Change in Consumer Buying Behaviour - A Big

Challenge for Sustainable Growth for Today’s Business

A.Abdul Brosekhan & Dr.C.Muthu Velayutham

259




25. Marketing of Bamboo Handicraft Products in Dimapur,

Nagaland – Trader’s Perception

Imtinungsang Jamir & Dr. P. Natarajan

271

26. Marketing Strategies for Promotion of Annual Moringa in

Tamil Nadu: An Economicanalysis

Dr. T. Rajendran & Dr. M. Prahadeeswarran

289

27. Organic Food is my Choice: An Analysis of Consumption

Preference Factors of Consumers in Chhattisgarh State

Ruchi Jain

296

28. Guest’s Perception towards Mc Donald’s in India

N.Prabakaran & Dr.A.A.Ananth

310

29. Postal Life Insurance: Its Market Growth and

Policyholders’ Satisfaction

Dr. Angamuthu Balasubramaniam

317

30. Consumer Behavior, Perception and Satisfaction of

Services Offered by E-Learning Organizations in Chennai

P.Suganthi

327

31. Measuring Service Quality in Private Healthcare using

SERVPERF Scale

Byju K.P.M, Research Scholar & Dr.Y.Srinivasulu

337

32. Market Study of HCL Networking Products amongst the

Dealers in Chennai City

S.Arumugam

350




Editorial Board

Chief Editor

Dr.Mu.Subrahmanian, Professor & Head-MBA, Easwari Engineering College, Chennai

Editorial Advisory Board

Dr.KEITH B MURRAY, Professor, Faculty of Marketing Professor, The Graduate School College of

Business Bryant University 1150 Douglas Pike Smithfield

Dr.KUMUDINEI DISSANAYAKE, Department of Management & Organization Studies, Faculty of

Management & Finance, University of Colombo, Sri Lanka

Dr.K. JAYARAMAN, Associate Professor Graduate School of Business (GSB) Universiti Sains Malaysia

(USM) 11800, USM, Penang

Dr. KANAGI KANAPATHY, Department of Operations and MIS, Faculty of Business & Accountancy,

University of Malaya, Kuala Lumpur, Malaysia

Dr.NEETA BAPORIKAR, Head, Scientific Research Department Salalah College of Applied Sciences

Sultanate of Oman

Dr.M.KANNADHSAN, Assistant Professor, Indian Institute of Management, Raipur

Dr.G.RAJENDRAN, Professor & Head, Department of Management Studies, Anna University, Chennai

Dr. V.MANICKAVASAGAM, Registrar, Alagappa University, Karaikudi

Dr.V.VIJAYALAKSHIMI, Department of Management Studies, Indian Institute of Technology, Madras,

Chennai

Dr.R.THENMOZHI, Professor, Department of Management Studies, University of Madras, Chennai

Dr.M.SENTHIL, Dean (College Development Council) & Professor of Management - AIM, Alagappa

University, Karaikudi

Dr. S. GANESAN, Director, KPR School of Business Arasur, Coimbatore

Dr.V.M.PONNIAH, Professor, School of Management, SRM University, Chennai

Dr.P. DAVID JAWAHAR, Professor & Centre Head, Centre for Contemporary Management Research,

Bharathidasan Institute of Management, Trichirapalli

Dr.N.ANNAMALAI, Creativity Sphere, Creativity Consultant, Chennai

Dr. V. KUBENDRAN, Professor, School of Management, Bharathiar University, Coimbatore




Dr. V. BALACHANDRAN, Professor, Department of Corporate Secretaryship, School of Management,

Alagappa University, Karaikudi

Dr. MITSU PATEL, Asst. Prof. Parul Institute of Management & Research Waghodia, Vadodara

Dr. V. BASIL HANS, Associate Professor and Head, Dept of Economics St Aloysius College Mangalore

Karnataka

Dr.M.JEYARATHNAM, Director (Retd), Women Studies, Bharathiar University, Coimbatore

Dr.B.HAREENDRAN, Dean, Bhavan's Royal Institute of Management, Thiruvankulam P.O., Kochi

Dr. SIDDHARATHA S BHARDWAJ, School of Management, Kurukshetra University, Kurukshetra,

Haryana

Dr.LAKSHMI VISHNU MURTHY TUNUGUNTLA, Assistant Professor, Institute of Management

Technology, Hyderabad

Dr. JEELAN BASHA, Assistant Professor in Accounting & Finance, Govt. First Grade College,

M.M.Halli-583222, Bellary(Dist), Karnataka.

Dr.K.SADASIVAN, Associate Professor, School of Management, SRM University, Chennai

Dr.S.SUBRAMANIAN, Head i/c, School of Management Studies Tamil Nadu Open University Chennai

Dr. R. RAVANAN, Associate Professor, Department of Statistics, Presidency College, Chennai

Dr. SHANTHI VENKATESH, Associate Professor – Marketing, Loyola Institute of Business

Administration (LIBA) Loyola College, Chennai

Dr.B.DEVAMAIDHAN, University of Madras, Chennai

Dr. K. S. SATHYANARAYNAN, Assistant Professor, MEASI Institute of Management, Royapettah,

Chennai

Dr.Y. LOKESWARA CHOUDARY, Assistant Professor, Government Arts College, Nandanam, Chennai

Dr. G P GANESH, Regional Head – Sales, ICICI Bank, Coimbatore

Dr.S.DHINESH BABU, Government Arts College, Paramakudi

Dr.S.PRAGADEESWARAN, Associate Professor, Annamalai University, Annamalai Nagar

Dr.V.KUMAR, General Manager, Supply Chain Engineering, Comstar Automotive Technologies Pvt

Ltd, Maraimalai Nagar, Chennai

Dr.V.MOHANASUNDARAM, Professor and Head, Departement of MBA, Vivekanandha Institute of

Engg & Tech for Women, Elayampalayam, Tiruchengode

6$0=2'+$1$ · 2014-05-02 · consumer behavior, perception and satisfaction of services...

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