600 pennsylvania s.e. suite 200 washington, dc 20003 202-544-2919 ©2007 using technology to...

600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007

www.kavanaughsoftware.com

Using Technology to Increase Using Technology to Increase Business EfficienciesBusiness Efficiencies

In the Federal GovernmentIn the Federal Government


Bringing It All TogetherBringing It All Together

Creative Software Development & Design Team

Woman-Owned, HUBZone Business

Solid Relationships with a Dozen Federal Agencies

Decades of Relationships with Members of Congress and Committees


Relationships with Federal AgenciesRelationships with Federal Agencies

Department of Defense

Department of Education

Department of Health and Human ServicesDepartment of Housing and Urban Development

Department of Labor

Department of Homeland Security

General Services Administration

Department of Transportation

National Aeronautics and Space Administration


Relationships with Congress and CommitteesRelationships with Congress and Committees

•Senate Appropriations Committee

•Senate Armed Services Committee

•Senate Homeland Security and Government al Affairs

•Senate Health, Education, Labor, and Pensions Committee

House Committee on Appropriations

House Committee on Armed Services

House Committee on Oversight and Government Reform

Committee on House Administration


Core CompetenciesCore Competencies

Desktop Management and Support

Server Configuration, Installation, and Administration

Full LifeCycle Application Development

Business Process Analysis and Re-Engineering

Quality Assurance and Control

Training and Distance Learning

Content Development and Management

Database Management


Training SolutionsTraining Solutions

Web-based, Multimedia and Classroom Training

Mentoring/Coaching

Shareable Content Object Reference Model (SCORM)

Office Management SolutionsOffice Management Solutions


Customized to your unique needs

Organize data according to specific profiles

Manage millions of records with ease

Data Storage & Retrieval Built on Hyper-Secure

Platforms Networking capabilities for

connecting multiple locations

Database ManagementDatabase Management

Online Management ToolsOnline Management Tools


Case StudyCase Study

SOAR: Student Online Achievement Resources

http://www.soarathome.org

Challenge: The Department of Defense requested an online program to help children of military parents succeed in their education.

Solution: The Princeton Review, Houghton Mifflin, and KSI created a student program to test student skills and help students improve where needed. The SOAR tool offers a plethora of resources to parents and children.

KSI created a dynamic online access portal for military parents, providing access to hundreds of resources for parents to help their children succeed, including an online forum for discussion between registered members, state specific information links, and video tutorials to help parents navigate the student tool.


Click through Rate

Link Tracking

Read and Open Rates

Viral Tracking Report

Bounce, Unsubscribe, & Removal Info

Analyze, evaluate, and track data to maximize website traffic. See if promotions are working, if traffic is increasing, and what your audience

does once they reach your site.

Online Management ToolsOnline Management Tools

Web AnalyticsWeb Analytics


Your WebsiteYour Website


Blog

Customer Pages

Customer Created Content

Forums or Message Boards

The next level in websites is creating a vibrant online community to talk to each other and spread support for your product.

Dynamic Web ProgramsDynamic Web Programs

Online CommunityOnline Community


Search Engine Marketing:

Paid keywords on Google, Yahoo, & MSN

Banner Ads

Blogads

“If You Build It, They Will Come” does not work online. You need to actively direct people to the website through an online advertising program.

Dynamic Web ProgramsDynamic Web Programs

Online MarketingOnline Marketing


Branding ensures all impressions create the same message

By integrating your website and email marketing, every impression drives the message home

Branding & IntegrationBranding & Integration

Dynamic Web & Email ProgramsDynamic Web & Email Programs


Integrating technology Matching information to

audiences Personalizing

communications Getting your information

into the hands of those who matter

Direct to CustomersDirect to Customers



Personalized Messaging

Specific Targets Testing Messaging Testing Audience

Reaction

Targeting and TestingTargeting and Testing



e-Focus Groups help you understand the people you are trying to reach by providing you with the latest market research tools.

Online e-Focus GroupsOnline e-Focus Groups

Online Focus Groups: Real-time

Secure

Web-based

Moderated chat sessions with representative groups (6-8 people) recruited to meet your specifications.

Witness & communicate from the backroom during the session from the comfort of your desk.

Transcripts available shortly after session ends

Geographically dispersed client samples

Market Research ToolsMarket Research Tools


Bulletin Board Focus Groups:

Online discussion over 3-5 days Carefully selected participants (15-20) Respondents check into the forum

several times a day and receive new questions

Incentives for participants to encourage their return

Online e-Focus GroupsOnline e-Focus Groups



Online Surveys:

Reach a selective group of respondents Survey respondent groups selected based on

numerous demographic attributes Incorporate survey best-practices to draw the

information you need Data analysis is tailored to your

specifications Results are analyzed using advanced

quantitative techniques.

Online SurveysOnline Surveys



FedExIBMThe Princeton ReviewHoughton MifflinU.S. Department of Defense

Sample ClientsSample Clients


Case StudyCase Study

The Princeton Review’s K12 Services

A new, innovative website, with intuitive graphics that allow for easy navigation and use of the site’s key features.

A sophisticated on-line marketing campaign - email communications, banner advertisements, search engine marketing, webinars, and other interactive presentations.

Online focus groups to determine the most effective routes to increased business.

Integration of multiple databases to ease communication among departments, eliminate redundancy, and reduce costs.


Colleen McGee Kavanaugh

Colleen McGee Kavanaugh has years of experience in the political and not for profit worlds. She has worked in a variety of roles over the past 20 years including serving as the Finance Director of the Massachusetts Democratic Party in the 2000 cycle, as well as working for the Massachusetts coordinated campaign, the DNC, the Kerry for Senate and the James Shannon for Attorney General campaigns. Most recently, Colleen was the campaign manager for the Steve Grossman for Governor Campaign in the 2002 election cycle. Colleen is also actively involved in the art and design community and is passionate about nurturing emerging artists and designers. She served on the Board of Trustees of the Massachusetts College of Art for 5 years and was elected Chairperson of the Board for 2 years.

Donald Cornish

Donald Cornish has over 20 years of graphic design experience. Donald's professional experiences ranges from publication production, printing press production, photography, television 30 second spot commercial animation, 3D game development, architectural CAD designs, database management, flash animations, and interactive interface designs. At KSI, Donald Cornish designs and maintains client websites, providing cutting edge technology to create a winning internet and email strategy.

Gerry Kavanaugh

Gerry has been intimately involved in national, state and local politics for over 25 years. Mr. Kavanaugh was a close advisor to the John Edwards for President campaign in 2004. Prior to working for John Edwards, he was the Policy Director for the Democratic National Committee. Gerry served as Senator Edward M. Kennedy's Chief of Staff and worked with him through both his 1994 and 2000 re-elections. He also possesses a love and understanding of city government. Earning a master's degree in urban planning at the University of Pennsylvania, he worked as a city planner in Quincy and Salem, Massachusetts. He also served as the Chief of Staff for the Boston Redevelopment Authority, the largest redevelopment authority in the country.

Team BiosTeam Bios