© These Days Y & R

1�2�3�4�5�6�6 Ways Content Will Not

Be What It Seems in 2016 From Facebook’s Lookalike Audiences to Pinterest’s Visually Similar Search >>

© These Days Y & R

1�2�3�4�5�6�“Things are not always

what they seem; the first appearance deceives many; the intelligence of a few perceives what has been carefully hidden.” ― Phaedrus

© These Days Y & R

1�2�3�4�5�6�“Things are not always

what they seem; the first appearance deceives many; the intelligence of a few perceives what has been carefully hidden.” ― Phaedrus

© These Days Y & R

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  Pinterest’s Visually Similar Search    

http://sco.lt/5GDzbF

“Search or suggestion?”

© These Days Y & R

2�1�3�4�5�6�Snapchat’s Story Explorer

Content Discovery Tool 

http://sco.lt/50JvHd

“Snappy or sneaky?”

Image source: screenshot from http://g.fastcompany.net/multisite_files/fastcompany/imagecache/1280/poster/2015/11/3053940-poster-p-1-snapchat-debuts-story-explorer.jpg

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http://sco.lt/5GDzbF

http://sco.lt/6NlBR3

“Ad or article?”

Outbrain e.a.’s ‘Recommended Relevance’

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1�2�3�4�5�6�Google’s Searchable

And Streamable App-Only Content    

http://sco.lt/6KH1vd

“App or web?”

© These Days Y & R

1�2�3�4�5�6�Amazon’s

Prime Video   

http://sco.lt/59qZGr

“Instant Video or TV?”

© These Days Y & R

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Facebook’s Lookalike Audiences “Interesting or intrusive?”

 http://sco.lt/8ekb9V

© These Days Y & R

1�2�3�4�5�6�6 Ways Content Will Not

Be What It Seems in 2016 From Facebook’s Lookalike Audiences to Pinterest’s Visually Similar Search >>