To create a one feasible logo, I tried different fonts such as, Pieces of Eight, Haunting Attraction, Riven and Sell Your Soul. The font which was the most suitable was Riven, so I chose Riven as a font for the band's logo. I used Adobe Photoshop 7.0 to produce the logo with the help of a text box as only a font is used to represent the logo. The evidence of the production process is shown in the next slides.

Band’s name ‘Invoke’ itself is used as a logo, written in the font named Riven. No designing is used in it, but the font style is used of such a type that it enhances the quality and the appearance of the logo. On the other hand, the band has its own record label, using the same name ‘Invoke’ and both of the logos are quite similar to each other.

Dating back to the middle of the 15th

century, old style serif fonts are considered to be based on the humanist calligraphy. The key features of the old style serif fonts are low line contrast (when there is only a slight difference between thick and thin lines forming a letter) and diagonal stress (the thinnest parts of the letters are those at the angles). It is believed that the combination of diagonal stress and bracketed serifs in old style serif fonts creates a special positive word picture, which is especially for the ease of ready and perception. One of its example is Riven, which is the selected font for my logo.

The personality of the band’s logo is all about the personality of the selected font. Riven is a simple font, which I think, is appropriate for a rock band’s logo. Mostly old style serif fonts are used in a rock band’s logo. The most interesting thing about this font is the letter V, which helped me to give an attractive appearance of the logo. However, I have not used any artwork in the logo as I wanted to keep it quite simple.

I used transparent background because it is the most appropriate one for a logo and I used black font in the logo to check its personality.

I used transparent background because it is the most appropriate one for a logo and here, I used grey font in the logo to check its personality.

I used white background and I used red font in the logo to check its personality.