6 success questions you must ask
TRANSCRIPT
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ANDREAS VON DER HEYDT
Senior Executive, Marketing Expert, Leadership & Executive Coach,
LinkedIn Influencer, Author, Speaker
Progress, innovation and success are significantly influenced by the questions asked.
Unfortunately many of us forgot how to ask questions:
But Why?
either we are too lazy
we don’t have opportunities to raise them or
we are just afraid to ask
linkedin.com/in/avonderheydt
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Let´s face itOur education systems, way of life and business world are not geared toward questions.
And we often address topics superficiallyby asking questions which test and reward knowledge (closed questions) rather than stimulating inquisitiveness (applying open questions).
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TO FLIP THAT
Apply the following set of powerful questions both in personal and professional settings
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The WHY ?Question
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It’s the very FIRST question to ask.
It encourages you to step back and think about the deeper purpose, vision and the need for change. Restless and successful companies, often start-ups, are true Why Question Masters.
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"Why am I doing that?“"Why have they chosen this color?“"Why are we doing it this way?“"Why are we in this business?“
Examples
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The WHY NOT?Question
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It´s MORE than just the opposite of the „Why“ question.
It is about overcoming resistance, either your own or from others who challenge your thinking and ideas.
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"Why am I not stopping it right now?“"Why are we not selling dog food instead of cars?“"Why might our customers not like this offer?“
Examples
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The WHAT IF? andWHAT IF NOT? Questions
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They help us in the decision making process, making our ideas more real and bringing them closer to realization. They also help us to find out which solutions are the most suitable and which are not.
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Examples"What if we were to do it like x or y?“"What if money were no issue?“"What if I did not run this project?“"What if our company were not to compete in this market segment?“
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The WHAT ELSE?Question
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It’s a crucial question that is frequently forgotten.
It motivates us to change our perspective drastically. It helps us to think on different options and possible alternatives, to think in bolder terms and to further peel the onion.
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"What else can we do?“"What else would Warren Buffet do?“"What else can product X deliver?“"What else do our customers expect?“
Examples
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The HOW?Question
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This is usually the most difficult one as it bridges the creative and strategic thinking and questioning process with more operational aspects, questions, and tasks.
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Examples"How I can I improve my life by doing this?“"How can we best launch the product?“"How would Peter or Sarah do it? How would company X do it? How would they do it in another industry?“
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The WHO?, WHEN? and BY WHEN? Questions
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To ensure implementation of our answers, ideas, and concepts we need to raise these three sets of closed questions.
(note: do not ask any closed question any earlier than at this stage of the evaluation process).
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Examples"Who will take care of such customer complaints?“"When can we deliver it?“"By when will Fred have changed the material?“
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Sadly, asking the right questions is not taught in schools.
But, using questions in your daily life (asking the right questions to overcome fear of failure, to bring changes to your life, or to help you uncover what you really want to do) is very powerful and assists in triggering improvements and innovations.
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He who asks a question is a fool for five minutes; he who does not ask a question remains a fool forever.
“
(Chinese Proverb)
“
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6 Success Questions You Need To Ask
WHY? WHY NOT?
WHAT IF?WHAT IF NOT?
WHAT ELSE?
HOW?
WHO? WHEN?BY WHEN?
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ANDREAS VON DER HEYDT
Senior Executive, Marketing Expert, Leadership & Executive Coach,
LinkedIn Influencer, Author, Speaker
Let’s stay in touch
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facebook.com/ConsumerGoodsClub
twitter.com/ConsumGoodsClub
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