6 secrets of persuasive writing
DESCRIPTION
Writing a business case or proposal? Need to convince colleagues of the need for change? Want a client to pay on time? These 6 secrets of persuasive writing will help you to craft a message that has the greatest chance of success.TRANSCRIPT
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Pamela Thornewww.vivatraining.com.au
6 Secrets
of Persuasive
Writing
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Making a business
case?
Selling an idea or plan to others?
Convincing staff of the benefits of a change?
Writing a proposal?
Want a client to pay on time?
Asking a colleague for help?
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These are all
situations
where you may
need to write
persuasively.
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Here are 6 proven
techniques
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AGITATE AND SOLVEShow you understand a problem the reader faces. Then offer your solution.
1
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Give a glimpse into the future. Then show how you can help avoid the pain of an undesirable outcome.
2 PROGNOSTICATE
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USE SOCIAL PROOFShow how others have benefited from your plan or idea.
People follow the crowd.
3
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DANCE ALONG WITH YOUR READER 4
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1. Talk about the reader’s needs first.
2. Then show the benefits of your idea.
3. Then give details of cost etc.
4. Lastly, ask for an action step.
4 DANCE ALONG WITH YOUR READER
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USE COMPARISONS
Help the reader link to something they already know.
5
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IMPLY SCARCITY
The less available the resource, the more people want it.
If you can show that a resource might be scarce, you provoke the scarcity response.
6
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TO RECAP1. Agitate and solve2. Prognosticate3. Use social proof4. Dance along with your reader5. Use comparisons6. Imply scarcity
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For coaching and training on Persuasive Writing and Business Writing, email [email protected] www.vivatraining.com.au