INSIDEOUT.COM.AU Welcome to insideout.com.au, the home for homes. With insideout.com.au, you can ‘Dream it. Design it. Do it.’ Our website offers start-to-finish renovation solutions. Renovators can discover all the tools and inspiration they need to create their dream homes – from the first nail to the final cushion. From expert content to beautiful room galleries and DIY advice, we offer renovators real solutions and advice.

INSIDE OUT IS AVAILABLE ACROSS MANY PLATFORMS, ALLOWING OUR AUDIENCE TO CONNECT WITH OUR BRAND IN THE WAY THEY WANT.

Inside Out magazine: Total readership: more than 130,000

Website: Reaching a unique audience of over 61,000 per month

Digital Magazine: Available on iTunes, Zinio and Google Play

Social Media:More than 1.6M followers across Facebook, Twitter, Instagram and Pinterest

Source: emmaTM conducted by Ipsos MediaCT, 12 months ending March 2016 Nielsen Online Ratings March 2016 Source: Circulation – ABC, Australian Sales of magazines (Dec 2015), *TMS means Total Masthead Sales (Print + Digital Paid Sales). Source: Nielsen Digital Monthly Ratings Surfing April 2016 Source: Nielsen Market Intelligence April 2016; Social Followers as at 12th May 2016

INSIDEOUT.COM.AU DIGITAL REACH & TRAFFIC

1,597,385 page impressions

7,676 average daily unique browsers

04:47 minutes spent per unique user

1.6 million+ combined social community

1,196,724

18,400

197,229

215,000

Source: Nielsen Digital Monthly Ratings Surfing May 2016 Source: Nielsen Market Intelligence May 2016; Social Followers as at 14th June 2016. Visitors Source: Adobe Analytics filtered to Australia only for the month of May 2016

THE ONLINE AUDIENCE They are the creative directors of their homes, making every style and design decision inside their home and out. They are with us at every moment during the day. From the commute to work to browsing on their tablet in bed at night. While they like to dream about what they can do to improve their home at work over lunchtime, they spend the bulk of their time – and are most engaged with – our site and content in the evening at home on their tablets and home computers. Super Users Over 45% of our audience visit the site at least once every 3 days, while a further 14% visit at least once per week.

Source: Adobe Analytics, Australian traffic only February 2016 vs. February 2015

5.1% growth in visits YOY 6.7% growth in time spent on site (4:38 minutes)

Highly engaged users with 7.02 page views per visit and over 3500% growth in internal site searches by our audience YOY

In February 2016, our audience spent over 4817 hours on the site. Click to ‘view more’ content over 2800 times (22.9% up YOY)

Loyal and engaged social audience: almost 48% of visits are from social channels, averaging 7.6 page views per visit (8% higher than

the site average)

OUR AUDIENCE TRAFFIC HAS NEVER BEEN BIGGER!

Source: Adobe Analytics, Australian Traffic April 15- March 16 ; Australian Traffic; Unique Visitors

Uni

que

Visit

ors

+12% vs May 15

89,031

128,446

100,668 96,794

74,509 83,275

92,327 94,527

73,464

105,266 98,217

144,299

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16

Device type

Mobile PhoneDesktopTablet

6 Kitchen reno mistakes to avoid

10 Simple daily tasks that will help combat clutter

6 bathroom reno mistakes to avoid

Treat you home like car-maintenance guidelines

10 Easy ways to make a smaller space look bigger

TOP ARTICLES READ IN MARCH 2016

Source: Adobe Analytics

0

10,000

20,000

30,000

40,000

50,000

60,000

12:00 AM 1 AM 2 AM 3 AM 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM 11 AM 12:00 PM 1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM 11 PM

Inside Out engagement is alive and beating! We are with our audience every moment throughout the day. With peaks occurring when our audience are in a relaxed mindset.

Source: Adobe Analytics, Australian Traffic; February 2016;

Page Impressions

INSIDEOUT.COM.AU DEVICE CONSUMPTION TRENDS We are with our audience, no matter what device they are using.

Source: Adobe Analytics % of page views 1 March-30 May 2016, Australian traffic

56% 26%

18%

Device Type

Mobile Phone Desktop Tablet

RENOVATIONS Inside Out delivers more renovation content than any

other title in the homes category.

Sub-sections include: House

Apartment Kitchen

Bathroom Bedroom

Kids Room Study + Home Office

Outdoors + Pool

HOME STYLE Inside Out is about personal style and delivers inspiring homes with

heart each and every issue, online, socially and at Inside Out events.

Sub-sections include: Open for Inspection

Eco Style New Traditional Industrial Chic

Clean Contemporary Modern Collector

EXPERT ADVICE A panel of industry experts, including a builder, an architect

and a stylist – in consultation with a realtor.

Sub-sections include: Architect Builder

Interior Stylist

PRODUCTS Inside Out makes shopping easy and is trusted by its audience to deliver the best in shopping and trends

Sub-sections include:

Style By Budget Trends Guides Shops

Designers + Insiders

Inside Out extends its core brand offering with a range of new video content that inspires and gives our audience the tools to create their dream home.

Home Tours

As part of the ‘Open for Inspection’ platform, our audience can step inside the homes we feature with a personalised tour. They’ll find styling advice,

tips and tricks from our team and prominent industry experts.

How To Our experts help our audience tackle those jobs they’ve been putting off. Builder Wayd Munro gives us the renovation lowdown on everything, from

creating a basic toolkit to hanging art and painting and patching walls. Stylist Lisa Koehler gives us three easy steps to creating a beautiful bed, building a

mood board and styling your home.

Behind The Scenes Budding home stylists can watch how our beautiful shoots come together

with short-form behind-the-scenes videos.

INSIDE OUT VIDEO SERIES

Claire Bradley

Editor-in-chief Claire is a renovator at heart and is dedicated to bringing her audience relevant

content that’s warm and accessible.

Mia Daminato Creative Director Mia has just bought a family

home and knows exactly what it takes to create a home that is both functional and stylish.

Jessica Hanson Style Editor, Jess brings the quirky cool aesthetic Inside Out is known for. Every week she creates

beautiful shoots designed to inspire.

Andrew Benn

Andrew Benn is a registered architect and director of Benn + Penna Architecture, with a wealth of experience

across residential, public and commerical projects.

Wayd Munro Having been a builder for more than 15 years,

Wayd is our go-to expert when it comes to hands-on advice.

Lisa Koehler Interior stylist Lisa is the perfect expert to help our audience make great purchase and design

decisions.

COMPELLING CROSS-PLATFORM CONTENT &

WEBSITE FEATURES Longer Engagement

Our fully responsive site offers an immersive experience that suits our audience at work, on the go and at home on any device.

With increased mobility and ease to move through the site, advertisers will benefit from longer engagement times and exposure to sponsorships

as readers are encouraged to move through the subsections.

Targeted Sponsorships Opportunity to be even more targeted and relevant to clients’ campaigns

with clear and relevant sections, sub-sections and collections.

Social Amplification All content and images are easily shareable to our audience’s favourite

social platforms, including Facebook and Pinterest. Share My Style is a core part of the site, with social posts from our

audience integrated into a bespoke community destination.

Expert Association The Inside Out panel is enhanced on the website with engaging,

informative content for homeowners, renovators and renters.

MOBILE ONLY: FIRST IMPRESSION OVERLAY Inside Out’s audience is increasingly accessing our content on-the-go, or while dual-screening at home. Much of our smartphone traffic is by loyal and engaged social fans directly selecting our content pages. Connect with this premium audience on-the-go with our new high-impact mobile unit. Guidelines • Auto-expands 3 seconds after page load and frequency capped to once per user per week • Collapses automatically after 10 seconds • Must have a visible ‘close’ button in the top right-hand corner • Includes Inside Out logo above the creative • Includes ‘Continue to Inside Out’ below the creative and tap closes the ad Investment • $4,000 per week, capped at once per user per day (minimum $10,000 expenditure on the

campaign to unlock this opportunity

THE SOCIAL EDIT

The Social Edit delivers the best edit of products, themed and chosen at the discretion of editorial. Advertising brand partners are invited to partner with editorial for the Social Edit, with a guaranteed inclusion within the ‘edit’ and category exclusivity. 1. The Social Edit is launched on social media (Instagram and Facebook) and uses deep

etch or illustrated images within an ‘edit’. 2. The Social Edit can then be reposted by the client on their own social media platforms 3. The Social Edit then is reposted online on InsideOut.com.au within a gallery of images Connect with this premium audience on-the-go within a trusted editorial style post. Investment • $25,000 for 5 social edits – please speak to commercial solutions before pitching

HOMEPAGE SPONSORSHIP Concept This is a monthly buyout of insideout.com.au’s homepage for maximum branding impact. Inclusions 100% SOV of all media Half Page or MREC Roadblock Leaderboard and MREC Pos 2 Super Side Skins Responsive device Mini Leaderboard; MREC; MREC Pos 2 Prices start from $3,427

HOMEPAGE RICH MEDIA Concept Clients are able to further connect with the Inside Out online audience through the following innovative and cut through rich media solutions. Options MREC or Half Page RMX Parallax Side Skins Standard OTP Full Page OTP Video Lightbox Trailer Royale Catalogue Please note that not all rich media ad units are available on mobile, and all interested clients require pre-approval.

SECTION SPONSORSHIP Concept This is a monthly buyout of insideout.com.au’s pillars for targeted environment placement and branding impact. Pillars Available Renovations Expert Advice Home Style Products Inclusions 100% SOV of all media across the pillar index page BTYB Logo (Index page only) Half Page or MREC Roadblock Leaderboard and MREC Pos 2 Super Side Skins Responsive device Mini Leaderboard; MREC; MREC Pos 2 Interstitial gallery MREC Must be sold with section targeted display media – minimum $5,000

COLLECTION SPONSORSHIP Concept This is a monthly buyout of a curated collection on insideout.com.au aligned to a theme, event or season. Each collection includes at least 10 editorially created pieces of content. Inclusions 100% SOV of all media across the pillar index page + pillar sub-section index and content pages BTYB Logo (Index page only) Half Page or MREC Roadblock Leaderboard and MREC Pos 2 Super Side Skins Responsive device Mini Leaderboard; MREC; MREC Pos 2 Interstitial gallery MREC

SPOTLIGHT COLLECTION SPONSORSHIP Concept A monthly buyout of a curated spotlight collection on insideout.com.au – the spotlight collection shines a light on one area of renovation or style. The theme is defined by editorial, and is a highlight of their calendar. Each spotlight includes at least 7 editorially created pieces of content in addition to 2 commissioned pieces of branded content for the sponsoring client. Content 7x pieces of editorial content For example: 3x galleries, 1x articles, 1x Q&A (expert inclusion possible) 2x branded content including subtle client mention Inclusions 100% SOV of all media across the index page and content pages BTYB logo (Index page only) Half Page or MREC Roadblock + Leaderboard and MREC Pos 2 Responsive device Mini Leaderboard; MREC; MREC Pos 2 Interstitial gallery MREC Multiple drivers across the site throughout the month as well as up to 5 x social posts

SHARE MY STYLE SPONSORSHIP & INTEGRATION With more than 13,000 shared images since this popular campaign launched in 2013, Share My Style is an integral part of the Inside Out website. Concept • Opportunity to be positioned alongside Inside Out’s popular

Share My Style campaign • Provide prizing (min. $3,000 value) to incentivise the audience to

share their home style • Question, topic/theme, brand and execution, subject to editorial approval Inclusions Product/prize image Logo Up to 100 words of copy 100% SOV media on the page (top and bottom Leaderboards) Investment $5,000

STANDARD ADVERTORIAL Concept A client article written by editorial based on supplied brief, that appears organically in the site’s content feed, and placed within a relevant section (labeled as promotion). Advertisers have the opportunity to integrate their own content and leverage the existing audience on insideout.com.au. Inclusions 1 hero image – supplied by client Up to 400 words of text, including hyperlinks 100% SOV of all media surrounding the advertorial Investment $5,500 (inclusive of copywriting fee) Minimum of $5,000 driving media Production deadlines – 4 weeks Final layout and page design subject to editorial approval.

ENHANCED ADVERTORIAL Concept A client article written by editorial based on supplied brief, appears organically in the site’s content feed, and placed within a relevant section (labeled as promotion). Advertisers have the opportunity to integrate their own content and leverage the existing audience on insideout.com.au. Inclusions 1 hero image – supplied by client Up to 400 words of text, including hyperlinks Photo gallery of up to 10 images (captions can have links) – supplied by client Video – supplied by client 100% SOV of all media surrounding the advertorial Investment $8,000 (inclusive of copywriting fee) Minimum of $5,000 driving media Production deadlines – 4 weeks Final layout and page design subject to editorial approval.

NATIVE CONTENT

Concept Let the editorial experts ensure maximum reader engagement by creating features that speak to your brand strategy objectives. Content commissioned by advertiser and produced in the editorial voice and tone of the publisher. Native content is contextually relevant to an advertisers communication Inclusions Article or gallery written by Inside Out editorial 100% SOV of all surrounding media on content Guaranteed page views Combination of editorial drivers including newsletter, social media and on site promotion Investment $6,500 (including production) Production deadline – 4 weeks Editorial/commercial solution approval is required prior to pitching

BRANDED CONTENT

Concept Content created for an advertiser based on a specific theme produced in the editorial voice and tone of the publisher that features a subtle mention of the client brand. Branded content is contextually relevant to an advertisers communication Marked as sponsored post on site Inclusions Article or gallery written by Inside Out editorial 100% SOV of all surrounding media on content Guaranteed page views Combination of editorial drivers including newsletter, social media and on site promotion 1 x subtle mention of client product Investment $9,000 (including production) Production deadline – 4 weeks Editorial/commercial solution approval is required prior to pitching

Homepage Inclusion Content to appear dynamically in homepage feed as it is published

Editorial Driver Inclusion in site-wide right hand column module

Social Driver Mention across an Inside Out social platform with link to integration on insideout.com.au