GROCERY CONSUMERS HAVE MORE ACCESS TO INFORMATION (AND TO EACH OTHER) THAN AT ANY

OTHER POINT IN HISTORY.

GROCERY CONSUMERS HAVE MORE ACCESS TO INFORMATION (AND TO EACH OTHER) THAN AT ANY

OTHER POINT IN HISTORY.AND MORE BUYING OPTIONS

WHEREVER AND HOWEVER THEY’D LIKE.

THE SAME digital connectivity THAT EMPOWERS CONSUMERS ALSO GIVES FOOD RETAILERS

UNPRECEDENTED OPPORTUNITIES TO ENGAGE CONSUMERS IN A MORE MEANINGFUL WAY.

HERE ARE 6 DIGITALLY CONNECTEDGROCERY SHOPPERS & WHAT THEY WISH YOU’D

DO FOR THEM.

The 6 SHOPPERS

#1. Before leaving work, Sarah places an online order for a “prepare at

picks up a carload of muddy kids. She pulls into your supermarket’s specially marked curbside pick-up area. While her groceries are being loaded in her car, she completes the transaction using her

retailer’s mobile app.

home meal-kit”. A�er leaving work, she swings by the soccer field and

#2. Following up on a New Year’s resolution to “get healthy,” Tony starts following a few of your Pinterest boards and also

browses the recipes on your website where he notices an upcoming cooking class featuring healthy ingredients.

When he enrolls in the class, it triggers a digital coupon for nonfat Greek yogurt which he plans to try.

#3. she receives an email to join a “set it and forget it” subscription

service. She signs up to receive diapers and baby food on a weekly basis. Amy loves the “quick shop” feature leveraging

advanced algorithms to use past purchases to develop virtual shopping lists and to recommend items

to add to her subscription service.

#4. Janie recently joined a supper club and this Saturday it’s her turn to prepare dinner for 12 people. Using the store’s menu

planner and online shopping service, she orders what she needs to be delivered to her home on Thursday a�ernoon,

morning. When Janie arrives at the store, she receives a text message that the florist section has a lot of great options if she needs any table arrangements.

but opts to pick up the rack of lamb at the store Saturday

#5. The store’s online service allows Randy to set up his personal profile. When Randy clicks “Order Now”, he receives an allergen alert that the granola bars in his cart contain sunflower oil – one of the ingredients

that trigger his allergies. He accepts the store’s recommended substitution for another sunflower-free granola bar and completes his online order. Randy values online access to product information so he can research ingredients and make more informed decisions.

#6. Stephanie browses the produce aisle looking for inspiration for what to cook for dinner. She spots cremini mushrooms on sale and opens Pinterest to locate a recipe featuring this item. Most of the ingredients she has at home except for

soba noodles- a type of noodle she’s never tried before. Not sure whether to head to the fresh, frozen or packaged section of the store, she approaches an

in-store associate who uses his smartphone to confirm the store carries 4 different brands in the packaged food section. Since Stephanie isn’t

familiar with any of the 4 brands, the associate shares with her which brand was voted most popular in this year’s shopper survey.

UNDERSTAND THE WAYS YOUR CUSTOMERS WANT TO INTERACT WITH YOUR BRAND AND DEVELOP SOLUTIONS

TO ENGAGE AND DELIGHT THEM.

For more information on how hybris and SapientNitro can help you to succeed in this market, please contact:

Stephanie Waters – Stephanie.waters@sap.comTony Terranova – Tterranova@sapient.com