6 Keys To Create A Powerful Content Marketing

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Asep Permana

Content Marketing Specialist 087728117404

6 Keys To Create A Powerful Content Marketing

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Apa itu Content Marketing? “Is any marketing that involves

the creation and sharing of media and publishing content in order to

acquire and retain customers”

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Konten Yang Powerful Itu… • MEMORABLE • SHAREABLE • ACTIONABLE

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The Key Is..

5W1H

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WHO Target Audiens

• Demografi • Psikografi

Brand

• Positioning

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WHY:

Brand Awereness vs SEO vs Sales

?

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WHAT Article

Image

Infographic

Video-audio

Presentation Style

Downloadable

FAQ

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WHEN • Content Plan • Trend • Base On Buying Cylce

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CONTENT Base On Buying Cycle

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Awareness

Blog Post, Social Media

Updates

Research

Ebook, Webinar, Indsutry Report

Comparison

Case Study,

Demos

Customer Testimoni

al

Purchase

Analysist Report, Detalide Of Product

Where Media

• Website • Social Media • Print Ad • TVC • dll

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HOW • Resources

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Idea

Budget Skill

HOW • Resources • Technique

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Great Content : Controversial

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Great Content: WOW

https://www.youtube.com/watch?v=lBUJcD6Ws6s

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Great Content : Emotional Touch

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Great Content: Inspiring

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Great Content F UN

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Express Tips Capture Your Ideas

5W1H Teknik Outline/Mindmap

And…

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Headline Yang Powerful “83% Pengguna internet memutuskan untuk membaca artikel ataupun melihat video berawal dari judul atau headline yang

merangsang keingintahuan mereka”

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Content Marketing Is A Long Term Relationship

Its Not A One Night Stand

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