Smart Home & Open Work Place, Moscow, 5 June, 2012 1

Open Public Space

Renaud Di Francesco Director

Europe Technology Standards Office SONY

Smart Home & Open Work Place, Moscow, 5 June, 2012 2

Smart Home Open Public Space Open Work Place

• NEW light of – Connectivity/Cloud resource pooling & sharing for

efficiency – Big Data intelligent & considerate use

Open Work Place

Lifestyle We are what we do. We mean business

Smart Home Lifestyle -We are what we like Entertainment Sony’s « Go create » user empowerment Let it be fun With Quality of Experience

Open Public Space Shared space We are in transit Connect

transport, digital We expect efficiency

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Functionalities in Open Public Space

SONY solutions available

• Society People – Surveillance

• People Society – Social networks, User Generated Content

• Connect – Digital

• WiFi, Mobile

– Multimodal transport • Ticketing • Transport

• Society & Market – Orient, guide, advertise

• Digital signage – Consume

• Shopping • News • Entertainment

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Business cases • Sony’s digital signage solution (displays)

– French Post Office, 2500 locations equipped

– Surveillance (networked cameras)

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Big Data source:http://www.whitehallmedia.co.uk/bda/

• 40% projected growth in global data generated every year vs 5% growth in global IT Spending

• 250 Billion Euros potential annual value to Europe’s Public Sector

• 60% potential annual increase in retailers operating margins possible with big data.

• Over 1.5million more data savvy managers needed to take full advantage of big data.

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Technical requirements • Coexistence

– Multiple networks, interference in radio domain • Ex: DVB-T family vs LTE@800 MHz

– Solutions being developed

• Coverage – Indoor positioning

• Ultimate step in navigation • Application to personalisation of user information

– Deep indoor radio network coverage • Radio engineering • Base station, micro/femto/pico-cell • Handover, network management

• Interoperability – Mobility (stationary): IEEE 802.11 “WiFi” family – Mobile: 3GPP family, with LTE, etc – Power Line Communication: ETSI – Surveillance camera networks: ONVIF (IEC/ISO) – Machine to Machine connectivity: ETSI M2M, 3GPP MTC, ITU-T M2M FG, etc – Contactless for physical transactions like ticketing, payment: NFC Forum (ISO/IEC)

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Open Public Space: Music case study • Understand people through their Music

– Understand what music they listen to, why and how – Listening together, belonging to an identified tribe : it’s called radio (3hrs/day per person in

Europe) • Free translation : a radio is a social network, right ?

• Live Music – Concert anywhere vs somewhere special – Listening & experiencing live or digital – Interplay between physical location and digital delocalisation

• A lifestyle story – Music in all forms : content and style driven

• Personal experience, freedom – Listening the way I want : personal recorded music, streaming, any platform, inwards

(headphones) and outwards (loudspeakers), any style, any street style (dress for music, dressed by music)