6 consulting
DESCRIPTION
Presentation from Netimperative Engagement through Social MediaTRANSCRIPT
![Page 1: 6 Consulting](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c81e034a795971448b45b3/html5/thumbnails/1.jpg)
Successfully tracked results for your Social Media Campaigns
![Page 2: 6 Consulting](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c81e034a795971448b45b3/html5/thumbnails/2.jpg)
6Consulting
A social media monitoring company and UK Radian6 partner
‣ Radian6
‣ Sales‣ Support‣ Training‣ Managed Service
‣ Metrix6
‣ Reporting dashboard‣ NPS‣ Sentiment‣ Departmental needs‣ Influencers
![Page 3: 6 Consulting](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c81e034a795971448b45b3/html5/thumbnails/3.jpg)
A Tool to Listen!
Collecting conversations that are happening right now!
‣ Blogs
‣ Forums
‣ Video sharing sites
‣ Image sharing sites
‣ Mainstream news
‣ Micro Media
‣ Forums
‣ Comments
![Page 4: 6 Consulting](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c81e034a795971448b45b3/html5/thumbnails/4.jpg)
4
Campaign Tracking
A platform that has CRM properties to track activity ‣ Workflow tools
‣ Project teams
‣ Assign data for engagement
‣ Bespoke data classification
‣ Automatic audit trail
‣ Realtime engagement
‣ Statistically robust reports
![Page 5: 6 Consulting](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c81e034a795971448b45b3/html5/thumbnails/5.jpg)
5
Tracking Engagement
So when you engage in conversation, what does this look like?
![Page 6: 6 Consulting](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c81e034a795971448b45b3/html5/thumbnails/6.jpg)
6
Output
Detailed data classification will deliver nuggets to specific departments
‣ NPS (Net Promotor Score)
‣ Sentiment
‣ Important statistics
‣ Conversations by department
‣ Conversations by media type
‣ Influencer identification
‣ Engagement metric
![Page 7: 6 Consulting](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c81e034a795971448b45b3/html5/thumbnails/7.jpg)
7
NPS Measurement
Understanding 3 customer segments with engagement campaigns
‣Promotors
‣Passives
‣Detractors
‣ Trending topics
‣ Influencers
‣ Platforms used
‣ Rules of engagement
‣ Creative support (agency)
‣ Communications support
![Page 8: 6 Consulting](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c81e034a795971448b45b3/html5/thumbnails/8.jpg)
8
DELL
DELL use Radian6 on a global basis
![Page 9: 6 Consulting](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c81e034a795971448b45b3/html5/thumbnails/9.jpg)
9
Kelloggs
Kelloggs work with 6Consulting across Europe
![Page 10: 6 Consulting](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c81e034a795971448b45b3/html5/thumbnails/10.jpg)
10
‣Social profiling and Influencer mapping
‣Linking sales to social media
Data Mapping and ROI
Integrating influencer and customer data into your CRM system
![Page 11: 6 Consulting](https://reader035.vdocuments.site/reader035/viewer/2022070304/54c81e034a795971448b45b3/html5/thumbnails/11.jpg)
11
“Monitoring the social web allowed us to join the conversation in a completely relevant way,”
Geoff Knox, Supervisor, Global Operations for DELL’s Community Team
@6Consulting
@Paul__Taylor