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Tip 1. Always include one of your main keywords in your ad copy

or header.

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Tip 2. Use clear call-to-action words.

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Tip 3. Target New Mobile Devices.

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Tip 4. Text messages work better for local Advertising.

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Tip 5. Use Google's Remarketing Option.

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Tip 6. Your ads need to be entirely accurate for the landing

page advertised.