International Editorial-Design & Research Forumc/o Norbert Küpper, Gutenbergstr. 4, 40670 Meerbusch, GermanyPhone: +49 (0) 21 59 91 16 15 E-Mail: mail@creative-media-award.com

Call for Entries 5th ICMADeadline: October 13, 2014

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Part One:Corporate Media

1. Employee Media2. Image Brochures3. Annual Reports

Part Two:Books

4.1. General Literature4.2. Academic Works and Educational Textbooks4.3. Schoolbooks4.4. Children‘s and Young People‘s Books4.5. Guides and Non-Fiction4.6. Art Books4.7. Photo Books4.8. Book Series4.9. Corporate Books4.10. iPad and Tablet Books4.11. innovative Book Ideas

Part Two:

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Part Three: Corporate Design

5.1. Company Logos5.2. Corporate Design5.3. Type Design

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Part Four: Magazines

06. Magazines07. Customer Magazines B2B08. Customer Magazines B2C09. Trade Magazines

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Categories for Corporate Media as well asfor Magazines

10. Front Pages11. Cover- and Coverstory12. Typography13. Photography14. Photo Report15. Visual Storytelling 16. Visualization17. Alternative Storytelling18. Infographics19. Illustration20. Print Finishing21. Online and Multimedia21.1. Data Journalism22. iPad and Android Apps

The categories: INTERNATIONALEDITORIAL- DESIGN

& RESEARCH FORUM

About the International Editorial-Design & Research Forum: Mission-Statement: The forum organizes competitions, congresses, seminars and workshops on editorial-design and legibility research. It contributes to the exchange of creative ideas at the international level.The forum was founded by Norbert Küpper. In 1984 he specialized in newspaper and magazine design. In 1989 he was the first to research newspaper readers‘ reading behaviour using a special eyetracking camera. Results are available on www.legibilityresearch.com. Since 1999 Norbert Küpper organizes the EuropeanNewspaper Award, a Europe-wide competition on newspaper design and concept.

ICMAc/o Norbert KüpperGutenbergstr. 4D-40670 MeerbuschGermany

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The first ICMA was held in 2010. 194 publications took part in the first competition, 214 in the second, 226 in the third and 389 in the forth.

In this year the ICMA is divided in four parts: Corporate Media: ICMA International Corporate Media Award Meaning employee newspapers and employee magazines as well as

image brochures and annual reports. Books: ICMA Books Books are in this category. There are eleven subcategories. Included here are also books for iPad and Tablets. Corporate Design: ICDA International Corporate Design Award This category is about company-logos, business-stationary and type-design. Creative Media: ICMA International Creative Media Award This category is about magazines, journals, customer magazines B2B

and B2C. ICMA student award Student projects are welcome in all categories. The participation fee is 50 percent of the regular fee. Please mark this

entries with: ICMA student award.

The objective of the comeptition: Exchange of creative ideas. There are competitions in a lot of countries on corporate media,

books, coporate design and magazine design, which take place in separated competitions. The ICMA aims to support the exchange

of ideas at the international platform. This is why in the fifth competition call for entries are send to more

than 5000 designers, corporate media specialists, bookpublishers and magazines worldwide.

The aims of the competition: Clear emerging trends: The results of the competition allow

everybody to classify and optimize their own publication quickly by comparing it on an international level.

Public image: Winners report intensively on the awards they have won. That emphasizes their quality standards and advertises the

product at the same time. Think tank: The publication in the yearbook and on the website

www.creative-media-award.com support the creativity and best ideas.

The results of all ICMA competitions are published on the website www.creative-media-award.com Please find the ICMA also on facebook: facebook.com/ICMA.international.corporate.media.award

An international competitionfor corporate media, books,

The winners report intensively on awards they have won in their print media and on their websites. Specialized media also report on the results of the competitions.

corporate design and magazines

Phone: +49 (0) 21 59 91 16 15

E-Mail: mail@creative-media-award.com

Website: www.creative-media-award.com

The ICMAhas established itself well

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What you have to do:

Main awards: gold, silver and bronzeThe entries will be sorted in the categories and presented to the jury which will decide about awards in gold, silver and bronze. Furthermore, Awards of Excellence will be awarded. The awarding of special prices – “Judges‘ Special Recognitions” – will also be decided by the jury.

Competition time schedule: You can submit work created between September 1, 2013 und September 30, 2014.

Deadline: October 13, 2014, Fill in the Participation Form and add it to your entry. For each submitted work one form is intended. You can also add detailed information. You can find the participation form at the end

of this brochure and on www.corporate-media-award.com. Please send your entries in one consignment and well wrapped to the

following address: ICMA, c/o Norbert Küpper, Gutenbergstr. 4, 40670 Meerbusch, Germany

Participation fee: There are two kinds of categories. In some, the entire publication is assessed, in others individual parts:

Evaluation of a whole publication: 140 Euro (190 $, 105 £ UK) In the red marked categories the fee is charged per publication. It is possible to submit two different issues of the same periodically

published product. This way the jury will be able to get a better over-view of the total creative potential. In this case the fee is 140 Euro (190 $, 105 £ UK) for two different issues of the same publication.

If you hand in further works, a fee of 140 Euro for each submitted publication has to be paid.

Evaluation of single parts of a publication: 20 Euro. In the green marked categories parts of a publication will be evaluated. For example: front page, coverstory, photography, illustration, infographic etc. It is necessary that the whole publication

has been submitted to the competition as well. There are no additonal costs. The yearbook is produced as pdf and publised on DVD. The certificates are also produced as a pdf and will be sent to the

winners by email.

The following is obligatory for each entry:

2.

3.

4.

The entry form for each publication participating must be enclosed, completed in each instance. This form can also be downloaded:www.creative-media-award.comThe form can be completed on the computer.

Ask for an invoice under this e-mail address:mail@creative-media-award.comFor us to be able to write the invoice, we need the number of submissions and the precise address of your company. When in doubt, simply ask your Accounting Department for the right address. For participants from within the European Union: We need the Value Added Tax ID of your company (VAT Registration Number), because this number must be stated on the invoice.

Ask for an invoice under this e-mail address:

1.

Please send your entries in one consignment and well wrapped to the following address: ICMA, c/o Norbert Küpper, Gutenbergstr. 4, 40670 Meerbusch, GermanyAdditionally a CD-Rom, DVD or USB-stick with the Pdfs of thepublication in high resolution and fed as double-page spreads. Label the CD so that it can be allocated to the publication. We do not need any Pdfs in the category crossmedia, online and iPad.

The fee should be paid before the deadline into the following account:Bank: Postbank NuernbergStreet: Kesslerstr. 1City 90329 NürnbergAccount holder: Norbert KuepperIBAN: DE 83 7601 0085 0694 4218 57BIC: PBNKDEFFAccount number: 694 421 857BLZ (branch code): 760 100 85Please do not transfer money, before receiving the invoice, and state the Invoice Number when paying.

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To assist you in selecting your entries, the categories are illustrated with sample pages from earlier comeptitions.

1. Employee media:

Send us two different issues of your publication. 1. 1. Employee newspapers.

Categories 2. Image brochures. Company publications that do not get published periodically are the focus in this category.

3. Annual reports and corporate social responsibility reports. Annual Reports are a central mean of a company‘s image cultivation. That is the reason why they are often designed in a very elaborate way. In this category the jury assesses concept and design.

corporate media

award:

Corporate media can participate in a lot of categories. It is useful, for example, that an annual report is also submitted to the category 20 – print finishing. For example,employee newspapers and magazines can submit outstanding work in the category visual storytelling, alternative

storytelling and industrial photography. Corporate books may attend in the category for books.

1. 2. Employee magazines.

Categoriescorporate media

award:

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This category comes from the field for Corporate Books.This is why there are not yet examples for each subcategory.For judging a printed book must be submitted. Complete books must not be appended as Pdf in this category. The cover and select inside pages are adequate.

4.1. General literature.

4.2. Academic works and educational textbooks.

4.3. Schoolbooks.

4.4. Children‘s and young people‘s books.

4.5. Guides and non-fiction.

4.6. Art books.

4.7. Photo books.

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The categoriesof the creative media

award for books:

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4.8. Book series.

4.9. Corporate books.

4.10. iPad- and tablet-books.

4.11. Innovative book-ideas.

Book series frequently have a long tradition. This is why editions can be submitted in this category going back to 2010.

The categories of 5. 2. Business stationary. Envelopes, letterheads, invoice forms, business cards, etc. – they are the classic tools of corporate communications, which are judged in this category. Note: All examples of corporate design of a company form together one single entry.

5. 3. Type design. In this category typefaces are evaluated. Please send us the complete alphabets and examples of use as Pdf.

the corporate design

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Submissions in this category may only be sent as Pdf. Please generate tableaus in the format DIN A 4 transversely. In the top section areexamples with explanations in German or English, underneath there is your address on each page.

Only permitted in the category for company logos is the logo and an explanation, i.e. no examples of application.

In the category for business stationery, the entire range of stationerycan be submitted, but only as PDF, not with original examples. In the category business stationery, subcategorisation is provided according to branches or company size. Send your submission to: mail@creative-media-award.comWe will confirm receipt of your submission by e-mail.

5. Corporate design. 5. 1. Company logos. Each year a wide variety of new logos is designed. Also well-known trademarks are redesigned. All this company logos are judged in this category. The jury will breakdown the submissions into, for example, branches or company size.

The categories ofthe corporate designC

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helsingin sanOmat 's custOm t ypefacesex amples in digital

The categories This page shows some examples of winners in the last ICMA in different categories.

6.11. Lifestyle & fun.

6.15. Non-profit, associations, institutions.

6.20. Magazines in General.

of the creative mediaaward:

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6. Magazines, journals, periodicals. This category focuses on the whole concept of your magazine. Front page, table of contents, reader guidance, coverstory, sequence of topics, page layout and typography are keywords. Please send two different copies of your publication for a single registration fee.

Subcategories for the category “Magazine of the Year“ are: 6. 01. Architecture, Art & Design 6. 02. Car & Transportation 6. 03. Computer & Technology 6. 04. Parents & Education 6. 05. Food & Drink 6. 06. Film & TV 6. 07. Photography 6. 08. Women & Fashion 6. 09. Garden & Hobby 6. 10. Children & Youth 6. 11. Lifestyle & Fun 6. 12. Music 6. 13. Politics 6. 14. Advisor 6. 15. Non-Profit, Associations, Institutions 6. 16. Travel 6. 17. Sports 6. 18. Economy & Finances 6. 19. Science 6. 20. Magazines in General

6. Student submission. The magazine „Kopfsalat“ was designed by students of the advertising and Design Academy Innsbruck. Student projects can participate in all categories.

The categories

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7. Customer magazines, business to business (B2B). Please send us two different issues of your publication, for example one of January, the other from March.

8. Customer magazines, business to client (B2C). Please send us two different issues of your publication.

9. Trade magazines. Please send us two different issues of your publication, for example one of January, one from March.

The categories 7, 8 and 9 have the following subcategories: . 1. Finances, Real Estate, Insurance . 2. Transportation, Logistics, Automobile . 3. Industry . 4. Trade . 5. Consume . 6. Energy . 7. Health Care System, Pharmaceutical Industry . 8. IT, Telecommunications . 9. Media, Culture . 10. Tourism, Travel . 11. Craft, Construction . 12. Architecture . 13. Non-Profit, Associations, Institutions . 14. Other For entering in this category, please write 7.01, 8.01, 9.01 etc.

10. Front page.

11. Cover and coverstory. The coverstory is the heart of every magazine. The front page makes the reader curious and after the first inside pages he finds the coverstory: a number of pages with photos, illustrations or infographics and text.

12. Typography. In this category the entire typography of the magazine is being assessed. Consequently it is not about single pages that were published about typography itself.

SNDS-Magazine 4/2012: “Type is, perhaps, the single most important part of any publication‘s design, so it is a great honour to win in this category.”

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13. Photography. This category is about image formats, perspec- tive, cut of pictures and variation in image sizes in the page- layout. Single photographies will not be evaluated, just pictures that have been published as part of a publication. The subcategories are:

13. 1. Photography in general.

13. 2. Industry photography.

13. 3. Portrait, sequence.

13. 4. Atmosphere.

13. 5. Perspective, cut.

14. Photo report. In this category photos should be the dominant means of conveying information. With photo reports the story is mostly told with pictures. They are arranged in a logical order.

15. Visual storytelling. In this category it is all about reporting with visual resources. Pictures, infographics, fact boxes and short texts create an innovative way of reporting.

16. Visualization. Here, outstanding presentations of topics are sought for:

Example: “10 percent of the Dutch popu-lation between 16 and 69 years are assumed to have a drinking problem. Are you among them?” is what “AD” from the Netherlands writes. The picture of a portrait seen double

is a clever visualization.

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19. Illustration. An illustration is a drawing or a watercolour for example. Illustrations create a unique atmosphere in a publication.

18. Infographics.

17. Alternative storytelling. You can tell stories that offer more than a simple text: statements by several people, divided

into several sub-items, combinations of information graphics, photos and short texts – that is alternative storytelling. This new journalistic form also comes more and more in use in the field

of corporate media and magazines.

21. Online and multimedia. In this category we are looking for the best websites and multimedia-solutions. The jury will be paying special attention to legibility, functionality and innovation. In the category online you can also participate with special topics and reader activities. The best way to participate in this category is to send us a description of your website in Pdf format. The advantage is that we can use direct links to your website. Please send the Pdf to mail@creative-media-award.com

21. 1. Data journalism. The category is about reader-friendly presentation of large amounts of data online. Send us a description of your project and the links to the relevant website as pdf. Print entries belong to the category infographics.

22. iPad, tablet and iPhone applications. We are looking for the best company and magazine iPad-, iPhone- and Tablet-Apps. In this category the jury will focus on reader guidance, functionality and innovation. This is how you can take part in this category: Describe your application‘s specialties and make them accessible to the jury. Send a Pdf with the description to mail@creative-media-award.com Please give the jury five free accesses, valid from October 1 to December 31.

22. 1. iPad- and tablet applications.

22. 2. iPhone- and android applications.

20. Print finishing. In this category it is all about elaborately refined print products. Keywords are blind embossing, hot foil embossing, partial coating or special packaging and book binding.

Example of a submission: Evaluation of a whole publication: 140 Euro (190 $, 105 £ UK). Red marked categories: yu will be charged for each publication you

submit. If the entry is published several times a year, two different issues will be evaluated. The participation fee will be 140 Euro

(190 $, 110 £ UK) total for two issues of the same publication.

Magazines

iPad App iPhone App

Evaluation of parts of a publication: 20 Euro (25 $, 15 £ UK) Green marked categories: additional parts of a publication will be

evaluated, for example:

Coverstory

Infographics IIllustration

In this example the fee is 3 times 140 Euro for the red categories and 3 times 20 Euro for the green categories, which is a total of 480 Euro.

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This is how you can participate: Your participation‘s formation: Please don’t send the entries in lavishly designed folders or plastic wrappers. Print-outs or drafts are not admissible. The pages may not be stuck on carton. Extra envelopes for each category are not allowed. Forbidden: It is not allowed to submit

whole publications with different categories marked.

This is correct: Single pages, for example in the category front pages or illustration, have to be cut out of the publication.

Submission with several pages, for example in the category cover-story or photo-report etc. need to be marked with post-its. In this case the complete publication with the marked pages has to be submitted. Please submit one complete issue per category you want to participate.

If the entry is not self-explanatory, please make an additional comment in English or German language at the bottom of the page. We reserve the right to change the submissions category if we consider it a better match with greater chances. Sending back is impossible.

Pdfs of the entries on CD-Rom, DVD or USB-stick This regulation only applies to the categories in the print field: In addition to the printed edition, Pdfs are required. Newspapers: They are needed as Pdfs in high resolution as individual pages with register marks. Magazines, brochures, etc.: as double pages in high resolution and with register marks. Attach to each submission the data as Pdf on CD-Rom, DVD or USB-Stick. You can place all your entries on one single media.

Customs regulations: Entries from outside the European Union need to have information about their content on the outside of the package. Please check your national shipping instructions and customs regulations.

Participation in the categories Online, iPad and iPhone: The best way is to send us a description of your website as Pdf file. The advantage is that we can use direct internet links. Please send the Pdf with the explanations to mail@creative-media-award.com. iPad and iPhone: Please give us the name of the application and give the jury five free accesses, valid from October 1 to December 31.

Please use one participation form for each submitted work. You can find the form at the end ot this brochure and on the website www.creative-media-award.com. Attach it to the backside of each submitted work.

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Frequently asked questions:

Why should I take part in this competition? What’s in it for me, if I get such an award? In the magazine “Page” there was the following quote from a German designer about this: “We have been in agreement for some

years that there is no cheaper advertising than expensive partici-pation in design competitions. How much more would we have to spend without this simple method in order to attract attention! And what’s nicer than the accolade of colleagues?”

Take a look at the websites of well-known designers or large advertising agencies: Almost always you will find a category for

competitions, in which they have successfully competed. The ICMA really is a world-wide competition. Winners can advertise with it and show they also work successfully against international competitors.

Why do you have to pay a fee to participate? Why isn’t participation free?

The competition is completely independent; it is not paid for by any company. Some costs are incurred to enable the competition to get off the ground. This is why a participation fee is levied:

– The invitation announcement must be translated and printed. – There are postal charges for mailing the announcements. – There are the rental charges for the conference rooms for the

Jury meetings. – The Jury works on a voluntary basis, however, the board and

lodging as well as the travel expenses of the members of the Jury should at least be paid for.

– Expenses are incurred for the website, for publications about the events, and for disseminating press information.

– The document awards for the prize winners must be produced and dispatched by e-mail. This involves a great deal of work which,

of course, has to be paid for. Compared to other contests, the participation fee at the ICMA for Editorial Design is very low.

Can you acknowledge the receipt of our package? At some point we loose track of all the submissions so it is impossible

for us to send confirmations. We regain overview when the pages have been sorted according to the different categories.

In the Logo and Corporate Design category as well as online and iPad Apps, the submissions are made only by email. You will immediately receive a receipt via email.

We missed the deadline. Did we also miss this year‘s chance? No, you still have a chance to win. The jury holds their meeting at

the end of October. Everything that makes it‘s way until then, will take part in the competition.

We need an invoice for the participation and the accountancy cannot transfer the fee in time.

Request the invoice by e-mail: mail@corporate-media-award.com. It is important that you mail us your correct company address.

Companies in the EU are requested to mention their tax identification number.

We forgot to submit entries. Can we send them in late? No problem. Please make a clear statement in which category you

would like to have them placed. The last chance is to send the entry by email. It will be printed out and presented to the jury.

Where else can I find information about the competition? You can find “International Corporate Media Award” on facebook. If you “like” the page you will stay posted about the latest news on

the competition.

Which prizes are awarded? There will be awards in gold, silver and bronze. Additionally, Awards

of Excellence will be awarded. The jury will alos decide about special awards like “Judges‘ Special Recognitions”.

Is there a time schedule? Announcement of winners: November 20, the list

of winners will be published on www.corporate-media-award.com. If no list is visible, you should reload the website in your Browser.

Notification by e-mail: In December, all participants will be informed by e-mail about their results in detail. Delivery of certificates: In January, the certifi cates will be sent-out

by e-mail.

Which publications were successful last year? You can find detailed information on prior winners on www.corporate-media-award.com.

You still have questions? Please give us a call: +49 (0) 21 59 91 16 15 or send us an e-mail: mail@creative-media-award.com

Notification by e-mail:

The certificate in DIN A 3 size shows the publication that has won, the category and at the bottom the signatures of each member of the jury.

has won, the category

the signatures of each

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Judgement and criteria:

The members of the jury bring in all their knowledge about jour-nalism, design and photography into the evaluation.

In each category of the competition the best publications and ideas are looked for. What is innovative? What is new? What can one learn from this page? This are questions which are discussed by the jury.

The standard of the design of the sent in publications has to be clearly above the normal. You have to achieve an outstanding level dealing with visual elements. Keywords are:

– visualizing topics – visual storytelling – reports in which the focus was set on visual

journalism – Infographics – visual presentation of figures and happenings.

The layout should neither be too uniform nor too variable. If it is too uniform, it will be boring; if it is too variable, it might appear chaotic. The winners have found the golden mean: a systematic use of fixed elements of design for the entire publication.

Typographic elements have to be strictly used on all pages.

The overall look has to fit. The publication must reflect the company‘s image in order to give a positive input on corporate

communications.

The chief prizewinners are unconventional, distinctive and innovative in the widest sense in the use of their creative

and conceptual means.

Innovative, conceptual approaches will play a major role in the competition.

The jury of the fourth ICMA (from left): Michael Adams, Art-Director, “Beobachter Natur”, Zurich, CH Marjolein Scherphuis, Media-Consultant, NL Blasius Thätter, Art Director, Roland Berger Strategy Consultants, D Reinhard Sorger, Creative-Director, Publicis Erlangen, D Meike Quentin, General Manager “das AMT”, D Eberhard Wolf, Professor for visual communication Munich, D Norbert Küpper, Diplom-Designer, Organiser of the competition, Meerbusch, D Samuli Häkkilä, Art-Director of the magazine “Apu”, FIN Carolin Anselmann, editor-in-chief “update”, Vodafone, D Birgit Leifhelm, Diplom-Designer, Editorial Design, Coop Presse, CHMembers of the jury are not allowed to judge their own entries.

Meike Quentin, Carolin Anselmann and Reinhard Sorger judging the online categories.

Samuli Häkkilä, Birgit Leifhelm and Professor Eberhard Wolf judging the book category.

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The yearbooks:

About the yearbooks: Easiest way to order: Please look at www.corporate-media-award.com there is a fi eld “Bookorder”. It‘s also possible to send an e-mail: nkuepper@corporate-media-award.com Don‘t forget the exact address for the invoice. DVD at a price of 35 Euro. Shipping is included. The DVD contains the book in English and in German language.

Each chapter is one Pdf fi le. Each yearbook has more than 700 pictures.

Name of Publication:

Address:

Participation in Category Number:

Person so contact for this competition:

Name:

E-Mail:

Phone:

* Sometimes the jury has queries. This is why we need your contact data.

Contact persons will be first informed, if they have won any awards.

Further details:

We need information about your publication. Please add this information to each one of your submissions. If needed, please make detailed information in English or German. You can also find this form as pdf file on www.corporate-media-award.com. You can fill-in the form directly on the screen and print it out.

Participation form

ICMA Two, ISBN 978-3-00-037217-9

ICMA Three

ICMA Four