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TRANSCRIPT
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INSIGHT AND ACTION REPORT PREPARED
FOR CHICAGO FARMERS MARKET
COLLECTIVE
Final Deliverable
Team Chocolate �
4/20/21
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Throughout this semester our group has continuously asked ourselves, "Howmight CFMC digitally educate Chicago consumers in an engaging way?". As agroup, with inspiration from CFMC representatives, we have deloped severalmarket research resources on behalf of the CFMC, so that we may reach ourultimate goal of enhancing the collective's digital education. We thank the
CFMC for giving us this opportunity and hope you enjoy what we havediscovered as much as we did!
Executive Summary
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Our Qualtrics Survey hereWith this research objective we found that homegrown produce was thebiggest factor our surveyees found that differentiated farmers markets
from grocery stores
What do you believe is the biggest factor that differentiates grocery storesfrom farmers markets?
RO: To determine how to differentiate farmers marketsfrom grocery stores
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Our Qualtrics Survey here
What is the best way to reach a target audience?
RO: To investigate ways to show our ideal audience how wecan help them
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Our Qualtrics Survey here
RO: To investigate other farmers markets that have been able todigitally educate successfully.
What method of online learning works bestfor you?
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Our Qualtrics Survey here
In your opinion, which social media platformscontain the most popular current trends? Click all
that may apply
RO: To explore the current market and find thecurrent trends.
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Our Qualtrics Survey here
To evaluate what makes other markets successfulon social media
What social media platformdo you think provide the bestinformation on farmer'smarkets?
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ABOUT THE GROUPhttps://www.linkedin.com/in/cassandra-schenker-98a318196
https://www.linkedin.com/in/nicholaschudzik/
https://www.linkedin.com/in/jose-toribio-7688b2192/
https://www.linkedin.com/in/nick-franz-481248115
https://www.linkedin.com/in/jacob-najafi
https://www.linkedin.com/in/andrew-d-6271b3129
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A Final Word From Group Chocolate: