58184476 global sports and fitness nutrition industry

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Global Sports And Fitness Nutrition Industry

Published on October 2010

Report Summary

This report analyzes the worldwide markets for Sports and Fitness Nutrition in US$ Million by the following segments: Foods and

Drinks (Sports/Energy Bars, Sports/Energy Drinks, & Powders to Mix), and Supplements (Amino Acids/Derivatives, Herbal Products,

Prohormones, Vitamins/Minerals, & Others). The report provides separate comprehensive analytics for the US, Canada, Japan,

Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2007 through

2015. A seven-year historic analysis is also provided for these markets. The report profiles 294 companies including many key and

niche players worldwide such as Abbott Nutrition, Experimental & Applied Sciences Inc., AST Sports Science, Body Wise

International Inc., Champion Nutrition, Inc., Clif Bar Inc, Coca-Cola Co, Dr Pepper Snapple Group, Inc., Dymatize Enterprises, Inc.,

GlaxoSmithKline Plc., Hansen Natural Corporation, Kraft Foods Inc., Maximuscle Ltd., MuscleTech Research and Development Inc.,

NBTY Inc, Nestle SA, Nestlé Nutrition, Nestlé Waters, Optimum Nutrition Inc., Otsuka Pharmaceutical Co., Ltd., PepsiCo Inc., The

Quaker Oats Company, Red Bull GmbH, Seven Seas Ltd., Slim-Fast Foods Company, Schiff Nutrition International, Inc., and Yakult

Honsha Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly

extracted from URL research and reported select online sources.

Table of Content

SPORTS AND FITNESS NUTRITION MCP-1089

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Data Interpretation & Reporting Level 2

Quantitative Techniques & Analytics 3

Product Segmentation and Scope of Study 3

Foods and Drinks 3

Sports/Energy Bars 4

Sports/Energy Drinks 4

Powders to Mix 4

Supplements 4

Amino Acids/Derivatives 4

Herbal Products 4

Prohormones 4

Vitamins/Minerals 4

Global Sports And Fitness Nutrition Industry (From Scribd) /22

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Others 4

2. MARKET OVERVIEW 5

A Prelude 5

Impact of Recession: A Review 5

Increased Price Sensitivity 6

Growth Fundamentals Will Continue to Drive Sales Post Recession 6

Supplements Under the Scanner! 6

Caffeine Pressures Relax 7

Scouting for New Pockets of Growth ... 7

Sports Drinks Market Champions Volumes - A Recent Past

Perspective 7

Table 1: Global Consumption of Sports Drinks (2007): Regions

Ranked by Percentage Share of Consumption Volumes for - North

America, Asia Pacific and Others (includes corresponding

Graph/Chart) 8

Table 2: Leading Brands in the Global Market for Sports

Drinks (2005 & 2006): Percentage Breakdown of Value Sales for

Gatorade, Powerade, Gatorade Frost, Gatorade Fierce, Gatorade

X Factor, Gatorade All Stars and Others (includes

corresponding Graph/Chart) 8

High Profile Marketing Energizes Energy Drinks Segment 9

Table 3: Global Consumption of Energy Drinks (2007): Regions

Ranked by Percentage Share of Consumption Volumes for

Asia-Pacific, North America and Others (includes


Table 4: Leading Brands in the Global Energy Drinks Market

(2005 & 2006): Percentage Breakdown of Value Sales by Red

Bull, Rockstar, Monster Energy, SoBe Adrenaline Rush, Amp,

SoBe No Fear and Others (includes corresponding Graph/Chart) 9

Purchasing Choices of Consumers 10

Distribution Scenario 10

Exercise - Definition and Evolutionary Insight 10

Fitness Industry - A Primer 11

Sports Industry in the Past Decade 11

Historical Review on Sports Nutrition Products 11

Do Trends Translate into Sales' 12

3. GROWTH DRIVERS IN THE SPORTS NUTRITION INDUSTRY 13

Non-Athletes Driving Sales 13

Sports Drink: Always Youthful 13

Future Alternatives in Sports Nutrition 13

Potential Winners 13

Growth Strategies of Producers 14

Healthy Soft Drinks 14

Role of Consumer Awareness Programs 14

Role of Sports Magazines 14

Demographics 14







Product Developments 15

4. TRENDS AND ISSUES 16

Sports Nutrition: Expanding Horizons 16

Ingredients Remain a Hot Topic in Sports Nutrition Arena 16

Use of Natural Ingredients in Sports Drinks 16

Coconut Water to Revitalize Sports Drink Market, Post Recession 17

New Delivery Formats Will Boost Market Demand 18

Third Party Endorsements: Success Formula 18

Muscle Tussle 18

Consumer Trends in the Sports and Fitness Nutrition Market 18

Women are Going Places 19

Packaging Trends 19

Packaging Suitable for Children's Use 19

Pros and Cons of using Sports and Fitness Nutrition Products 19

Special Care for Female Athletes 20

Disordered Eating 20

Perils of Disorder Eating 21

Menstrual Dysfunction 21

Decreased Bone Mineral Density 21

Potential Consumer Segments 21

5. PRODUCT OVERVIEW 22

Classification By Function 22

Meal Replacements Products and Fat Burners 22

Endurance Products 22

Strength and Bodybuilding Supplements 22

Energy Products 22

Recovery Products 22

Classification By Product Type 23

Foods and Drinks 23

Sports Food 23

Sports/Energy Bars 23

Sports/Energy Drinks 24

Attracting Soft Drinks Companies 24

Why Sports Drink' 24

Dehydration 24

Table 5: Consequences of Loss of Fluids (includes


Electrolytes 25

Carbohydrate 26

Fluid Absorption 26

Water: Not Appropriate 26

Categories of Sports Drinks 26

Isotonic 27

Hypotonic 27

Hypertonic 27

Differences between Sports and Energy Drinks 27

Popular Energy Drink Brands 28

Challenges Facing the Energy Drinks Sector 28







Energy Bars 28

Nutrition Bars 28

Energy/Endurance Bars 29

Meal Replacement Bars 29

Diet/Weight Loss 29

Functional/Nutritional Bars 29

High Protein/Body Building Bars 29

Trends 29

Nutrition Bar Categories 30

Powders to Mix 30

Carbohydrate Bars 31

Ready-to-Drink (RTD) 31

Recovery/Nutrition Beverages 31

Fitness Water 31

Supplements 31

Amino Acids/Derivatives 31

Amino Acids 31

Importance of Amino Acids in Nutrition 32

Protein and Amino Acids 32

Types 32

Creatine 33

Herbal Products 33

Prohormones 34

Different Types of Prohormones 34

1-AD 34

1-Testosterone 35

5-Androstene-3B, 17B-Diol 35

4-androstene-3beta, 17beta-diol. 35

Androstenedione 35

DHEA (DeHydroEpiAndrosterone) 36

19-Nor-4-Androstenediol (Norandrodiol) 36

19-nor-Androstenedione 36

Vitamins/Minerals 36

Vitamins 36

Beta-Carotene 36

Thiamine 36

B-2 36

B-3 37

Pyridoxine 37

B-12 - Cyanocobalamin 37

B-15 - Pangamic Acid 37

B-17-Amygdalin 37

B Complex - Biotin 37

B Complex - Choline 38

B Complex - Folic Acid 38

B Complex - Inositol 38

C - Ascorbic Acid 38

D-Calciferol 38

E-Tocopherol 38

F- Unsaturated Fatty Acids 38







K-Phylloquinone 39

P-Bioflavanoid 39

Micronutrients 39

Minerals 39

Certain Minerals Supplements Used by Athletes 39

Chromium 39

Iron 40

Calcium 40

Carbohydrates 40

Protein 40

Elements of Proteins 40

Whey Protein 40

Soy Protein 41

Casein 41

Joint Health Ingredients Primer 41

Others 41

Antioxidants 41

Enzymes 42

Fats 42

Ergogenic Aids 42

Select Supplemental Ergogenic Aids 42

Nutritional Ergogenic Aids 43

Sports Nutrition Details 44

Role of Sports Nutritionists 44

Common Clinical Concerns Referred to Sports Nutritionists 44

Nutrition Misinformation 45

Food Fads 45

Food Quackery 45

Health Fraud 45

Glycemic Index 45

Need for Glycemic Index 45

Dietary Supplements 45

Regulation of Dietary Supplements 46

6. PRODUCT INNOVATIONS/INTRODUCTIONS 47

The Gatorade Rolls Out G Series Sports-Performance Energy Drinks 47

Best way Introduces Gluco Energy 47

Ex Drinks Unveils Fresh Energy Drinks 47

FullBloom Baking Launches Toasted Oatmeal Bar 47

Carbery Introduces Isolac Clear+ WPI 48

Solae Rolls Out SUPRO® XF Soy Protein Isolate 48

Element Bars Unveils Customized Energy Bars 48

Champion Nutrition Introduces TapouT Sports Nutrition 48

Impact Fusion International Launches 13 New Products 49

Ever Nutrition to Introduce Ever last Energy Bars 49

Abbott Nutrition Launches EAS Myoplex Strength Formula Shake 49

Muscle Mints Rolls Out New Range of Muscle Mints 50

Max Muscle Sports Nutrition and Ganeden Biotech Introduce Max

Crunch Bar 50

Glaxo SmithKline Nutritional Healthcare to Unveil New Line of







Lucozade Sport Drinks 50

MonaVie to Roll Out MonaVie EMV' 50

Lucozade Sport to Launch 35 Sports Nutrition Products 50

Weider Germany Rolls Out Mega Mass 2000 51

ALLMAX Nutrition Expands Launches Essentials Line 51

Ever Nutrition Expands Ever Last Sports Nutrition Brand 51

Boehringer Ingelheim Rolls Out Frubiase® SPORT Ausdauer 51

Tandem Rain Innovations' Rolls Out Hoo Doo Chews' 52

Dr Pepper Snapple Group and All Sport Unveil All Sport

Naturally Zero 52

Mona Vie Launches Mona Vie EMV' Energy Drink 52

Power Horse Energy Drinks Introduces Power Horse Energy Cola 52

Combine Drinks Forays in Sports Drink Market 52

Plethico Pharmaceuticals to Introduce Dietary Supplements 53

Cyto Sport Launches Cytomax Performance Enhanced Drink 53

Glanbia Nutritionals Rolls Out Provon Revive Ready Mix Sports

Sachets 53

Ideasphere Unveils Endurance Fuel Under Twinlab Brand 53

Britvic Soft Drinks and PepsiCo Introduce Gatorade 53

Coca-Cola Extends Powerade Brand 54

Coca-Cola Expands Full Throttle Energy-Drink Brand 54

Amway India Enterprises Launches Amway XL Energy Bar and

Energy Drink Lines 54

Crayons Unveils Crayons All-Natural Sports Drink Range 54

BENEO-Palatinit Launches AiQa Sports Drink Range 54

Quaker Unleashes All Natural Multigrain Chewy Granola Bars 55

Clif Bar & Company Launches Minis in Clif and Luna Bars 55

PepsiCo Introduces Reformulated Varieties of Aquafina Alive 55

PepsiCo Introduces New SoBe Life Water 56

Natural Nutrition Rolls Out Natural Fusion Fruit Bar Line 56

Millennium Biotechnologies Unveils Advanced Sports Nutritional

Product, Surgex' 56

AST Sports Science Rolls Out Advanced Performance Supplement,

BETA-X 56

Snapple Launches LYTeWater and Antioxidant Water 57

AST Sports Science Unveils New Muscle-Building Performance

Bars, Musclebar 57

Clif Bar & Co. Rolls Out LUNA Sport' for Women Athletes 57

Clif Bar & Co. Rolls Out Clif Mojo' 58

PepsiCo Rolls Out Two New Products, G2 and Propel 58

Clif Bar Launches Hot Drinks and Hot Chocolate for Cold

Weather Athletes 58

CCNA Launches Vault and Vault Zero Soda Drinks in US 58

Luna Introduces Nutrition Bar for Women 58

Pharmavite Launches SOYJOY Nutrition Bar 59

Uplift Nutrition Inc Re-launches Products under New Active

Uplift Brand 59

SunnRooibos Introduces ReddRox, Sports Drink 59

VV Food & Beverage Launches SOYJOY Baked Product 59

Coca-Cola North America Introduces Diet Coke Plus' 60







Natrol Launches Açaí Dietary Supplement 60

BPW Launches Enviga, Sparkling Green Tea 60

WheyUp Launches Sports Drink 60

LUNA® Launches LUNA Elixir® Portable Organic Drink Mix for Women 61

7. RECENT INDUSTRY ACTIVITY 62

Pro Biotech Limited Purchases Four Sports Nutrition Brands 62

Bryn wood Partners Takes Over Balance Bar Company 62

Millennium Biotechnologies Group Inks Agreement with inVentiv

Advance Insights 62

TapouT and Champion Nutrition Ink Licensing Agreement 62

Alticor and Metagenics Enter into Joint Venture 63

GF Capital Private Equity Fund Acquires Airborne 63

M&K Acquisitions Purchases Gleukos 63

D3 Multi Sport and Max Muscle Sports Nutrition Enter into

Collaboration 63

Thai Beverage Public Company Limited Takes Over Wrangyer Beverage 63

Redux Holdings Acquires 70% Stake in Koloseum Nutritional

Sciences 64

Marshall Holdings International Acquires Vitality Beverage 64

Glanbia Takes Over Optimum Nutrition 64

Wall Mark Acquires Amino Star 64

Pin Pin Hao Acquires POTENCIA USA 65

Arizona Rattlers Selects Whey UP 65

Otsuka Pharmaceutical to Purchase Nutrition & Sante 65

Bond Laboratories to Take Over NDS Nutritional Products 65

Promax Nutrition Corporation Purchases PURE Bar 65

Darwin Private Equity Acquires Maximuscle 66

Topspin LBO Takes Over IDS Sports 66

Liberty Media Acquires Major Stake in Bodybuilding.com 66

Bond Laboratories Takes Over NDS Nutritional Products 66

Nature's Products Takes Over Champion Nutrition 66

AG Barr Acquires Taut 67

Cadbury Schweppes Concludes Demerger 67

Plethico Pharmaceuticals Takes Over Natrol 67

Darwin Private Equity Acquires Maximuscle Ltd. 67

Purple Beverage Merges with Red Carpet Company 68

EBIG to Acquire 15% Stake in Rhino Two Horns 68

DC Brands International to Acquire Hard Nutrition 68

Nestlé Closes Novartis Medical Nutrition's Acquisition 68

Coca-Cola Company Completes Energy Brands' Acquisition 68

Natrol Acquires Medical Research Institute 69

Hansen Natural and Anheuser-Busch Extend Distribution Agreement 69

Redux Holdings Acquires Koloseum Nutritional Sciences 69

The Hain Celestial Group Acquires Avalon Natural Products from

North Castle Partners 69

NuVim® Dietary Supplement Adds NutraFlora® Prebiotic Fiber 69

HealthSport Acquires Innozen 70

Carrington Signs Supply and Trade Agreement with Mannatech 70

Max Muscle Opens the First Store in Oregon at Bend 70







The Coca-Cola Company Purchases Remaining Stake in CCBPI 70

Hansen Signs Distribution Agreement with PepsiCo Canada 71

The Coca-Cola Company Takes Over FUZE Beverage LLC 71

8. FOCUS ON SELECT PLAYERS 72

Abbott Nutrition (USA) 72

Experimental & Applied Sciences, Inc. (USA) 72

AST Sports Science (USA) 72

Body Wise International, Inc. (USA) 72

Champion Nutrition, Inc. (USA) 73

Clif Bar, Inc. (USA) 73

Coca-Cola Co. (USA) 73

Dr Pepper Snapple Group, Inc. (USA) 74

Dymatize Enterprises, Inc. (USA) 74

GlaxoSmithKline Plc (UK) 74

Hansen Natural Corporation (USA) 75

Kraft Foods, Inc. (USA) 75

Maximuscle Ltd (UK) 75

MuscleTech Research and Development Inc. (Canada) 76

NBTY Inc. (USA) 76

Nestlé SA (Switzerland) 76

Nestlé Nutrition (Switzerland) 77

Nestlé Waters (France) 77

Optimum Nutrition Inc. (USA) 78

Otsuka Pharmaceutical Co., Ltd. (Japan) 78

PepsiCo Inc. (USA) 78

The Quaker Oats Company 79

Red Bull GmbH (Austria) 79

Seven Seas Ltd (UK) 79

Slim-Fast Foods Company (USA) 80

Schiff Nutrition International, Inc. (USA) 80

Yakult Honsha Co., Ltd. (Japan) 80

9. GLOBAL MARKET PERSPECTIVE 82

Table 6: World Recent Past, Current & Future Analysis for

Sports and Fitness Nutrition by Geographic Region - United

States, Canada, Japan, Europe, Asia-Pacific, Latin America and

Rest of World Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2007 through 2015 (includes


Table 7: World Historic Review for Sports and Fitness

Nutrition by Geographic Region - United States, Canada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 83

Table 8: World 11-Year Perspective for Sports and Fitness

Nutrition by Geographic Region - Percentage Breakdown of







Dollar Sales for United States, Canada, Japan, Europe,

Asia-Pacific, Latin America and Rest of World for 2005, 2010 &

2015 (includes corresponding Graph/Chart) 84

Sports and Fitness Nutrition Market by Product Segment 85

Table 9: World Recent Past, Current & Future Analysis for Food

& Drinks in Sports and Fitness Nutrition by Geographic Region

- United States, Canada, Japan, Europe, Asia-Pacific, Latin

America and Rest of World Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 85

Table 10: World Historic Review for Foods & Drinks in Sports

and Fitness Nutrition by Geographic Region - United States,

Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of

World Independently Analyzed with Annual Sales Figures in US$


Graph/Chart) 86

Table 11: World 11-Year Perspective for Foods & Drinks in

Sports and Fitness Nutrition by Geographic Region - Percentage

Breakdown of Dollar Sales for United States, Canada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World for

2005, 2010 & 2015 (includes corresponding Graph/Chart) 87


Sports/Energy Bars in Sports and Fitness Nutrition by

Geographic Region - United States, Canada, Japan, Europe,

Asia-Pacific, Latin America and Rest of World Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2007 through 2015 (includes corresponding Graph/Chart) 88

Table 13: World Historic Review for Sports/Energy Bars in




in US$ Million for 2000 through 2006 (includes corresponding

Graph/Chart) 89

Table 14: World 11-Year Perspective for Sports/Energy Bars in






Sports/Energy Drinks in Sports and Fitness Nutrition by











Table 16: World Historic Review for Sports/Energy Drinks in






Table 17: World 11-Year Perspective for Sports/Energy Drinks

in Sports and Fitness Nutrition by Geographic Region -

Percentage Breakdown of Dollar Sales for United States,


World for 2005, 2010 & 2015 (includes corresponding

Graph/Chart) 93


Powders to Mix in Sports and Fitness Nutrition by Geographic

Region - United States, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through


Table 19: World Historic Review for Powders to Mix in Sports





Graph/Chart) 95

Table 20: World 11-Year Perspective for Powders to Mix in






Supplements in Sports and Fitness Nutrition by Geographic





Table 22: World Historic Review for Supplements in Sports and

Fitness Nutrition by Geographic Region - United States,




Graph/Chart) 98

Table 23: World 11-Year Perspective for Supplements in Sports







and Fitness Nutrition by Geographic Region - Percentage





Amino Acids/Derivatives in Sports and Fitness Nutrition by





Table 25: World Historic Review for Amino Acids/Derivatives in


States, Canada, Japan, Europe,Asia-Pacific, Latin America and




Table 26: World 11-Year Perspective for Amino Acids/

Derivatives in Sports and Fitness Nutrition by Geographic

Region - Percentage Breakdown of Dollar Sales for United


Rest of World for 2005, 2010 & 2015 (includes corresponding

Graph/Chart) 102


Herbal Products in Sports & Fitness Nutrition by Geographic





Table 28: World Historic Review for Herbal Products in Sports





Graph/Chart) 104

Table 29: World 11-Year Perspective for Herbal Products in






Prohormones in Sports and Fitness Nutrition by Geographic











Table 31: World Historic Review for Prohormones in Sports and

Fitness Nutrition by Geographic Region - United States,




Graph/Chart) 107

Table 32: World 11-Year Perspective for Prohormones in Sports

and Fitness Nutrition by Geographic Region - Percentage





Vitamins/Minerals in Sports and Fitness Nutrition by





Table 34: World Historic Review for Vitamins/Minerals in






Table 35: World 11-Year Perspective for Vitamins/Minerals in






Other Supplements in Sports and Fitness Nutrition by





Table 37: World Historic Review for Other Supplements in












Table 38: World 11-Year Perspective for Other Supplements in





10. THE UNITED STATES 115

A.Market Analysis 115

Current and Future Analysis 115

A Note on Health and Fitness Activities in the US 115

Why are Fitness Companies Targeting Baby Boomers' 115

Sports and Fitness Habits of Americans 115

Free Weight: Carrying Great Appeal 115

Trends and Issues 115

Growing Adoption by Mainstream Consumers 115

Energy Shot Drinks Gaining Rapid Strides in North America 116

Are Sportspersons Major Targets for Marketers' 116

Good Health Buyers 117

Enhancement: Key Term in Sports Nutrition 117

Field of Sports Nutrition and Diet 117

Segmental Perspective 117

Sports Drinks - Game for a Bright Future 117

Table 39: Leading Sports Drink Brands in the US (2006 &

2007): Percentage Breakdown of Value Sales by Gatorade,

Powerade, Gatorade Rain, Gatorade Frost, Gatorade All

Stars, Gatorade Fierce, Gatorade X Factor, Gatorade Am,

Powerade Option, Gatorade Xtremo, and Others (includes


Sports Drinks: Teenager's Favorite 119

Retail Scenario 119

Table 40: Market Share of Retail Channels for Sports

Beverages in the US: 2007 (In %) (includes corresponding

Graph/Chart) 119

Energy Drinks in the US 119

Table 41: US Energy Drinks Market (2008): Percentage Share

Breakdown of Sales by Key Brands (includes corresponding

Graph/Chart) 120

Table 42: Energy Drink Consumption Trends in the US for


Table 43: Wholesale Market Shares of Leading Energy Drink

Companies in the US for (2000-2005): Percentage Breakdown

of Sales by Red Bull, Hansen, Coke, Pepsi and Others


High-Growth Bars: Targeting a Wider Audience 121

Major Trends and Issues 121

Protein Powders 122

Meal Replacement 122

Ready-To-Drink Shakes 122







Table 44: Leading Producers of Ready-To-Drink Shakes in

the US in the Historic Past: Market Shares of Ross

Products (Abbott Laboratories), Mead Johnson (Bristol

Myers Squibb), SlimFast (Unilever), and Private Label and

Others for 2000-2004 (Market Share in Percentage (%))


US Market for Sports & Fitness Nutrition - A Review 124

Table 45: Leading Sports and Fitness Nutrition Companies in

the US: Market Share of Experimental and Applied Sciences

(EAS), SlimFast (Unilever), Ross Products (Abbott

Laboratories), Next Proteins, Powerbar (Nestle), Balance

Bar (Kraft Foods), Rexall- MetRx (Royal Numico), Mead

Johnson (Bristol Myers Squibb), Clif Bar, Twinlab (incl.

Bronson), Private Label and Others for 2000- 2003 (In %)


Table 46: Major Sports Beverage Brands in the US: Market

Share of Gatorade, Powerade, All Sport, and Others for

2001-2002 (US$ million and Share in %) (includes


Table 47: Best-Selling Snack/Energy Bar Brands in the US:

Market Share and Sales of Slim-Fast Snack Options,

Advantage, Slim-Fast Meal-On- The-Go, Powerbar, Balance,

Eclif, Luna, and Others for 2001 (Sales in US$ million and

Share in %) (includes corresponding Graph/Chart) 125

Table 48: Best Selling Energy Bar Brands in the US: Market

Share of Luna, Clif Bars,& Others for 2000-2004 (By %

Share) (includes corresponding Graph/Chart) 126

Table 49: Leading Nutritional Bars in the US: Market Share

of Balance Bar, Power Bar, Clif, PR Nutrition, EAS,

SportPharma, Met-Rx, Pure Protein, and Others for 2001-2004

(In %) (includes corresponding Graph/Chart) 126

Table 50: Leading Producers of Energy and Nutrition Bars in

the US: Market Share of Clif Bar, Balance Bar (Kraft

Foods), Powerbar (Nestle), Twinlab (incl. Bronson),

Rexall-MetRx (Royal Numico), and Private Label and Others

for 2000-2004 (In %) (includes corresponding Graph/Chart) 127

Table 51: Distribution of Energy and Nutrition Bars in the

US, by Retail Channel: 2000 (In %) (includes corresponding

Graph/Chart) 127

B.Market Analytics 128

Table 52: US Recent Past, Current & Future Analysis for

Sports & Fitness Nutrition by Product Segment - Foods and

Drinks (Sports/Energy Bars, Sports/Energy Drinks, and

Powders to Mix) and Supplements (Amino Acids/ Derivatives,







Herbal Products, Prohormones, Vitamins/ Minerals, & Others)

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2007 through 2015 (includes


Table 53: US Historic Review for Sports & Fitness Nutrition

by Product Segment - Foods and Drinks (Sports/Energy Bars,

Sports/Energy Drinks, and Powders to Mix) and Supplements

(Amino Acids/ Derivatives, Herbal Products, Prohormones,

Vitamins/Minerals, and Others) Markets Independently



Table 54: US 11-Year Perspective for Sports and Fitness

Nutrition by Product Segment - Percentage Breakdown of

Dollar Sales for Foods and Drinks (Sports/Energy Bars,



Vitamins/Minerals, & Others) for 2005, 2010 & 2015 (includes


11. CANADA 131



Prohormones Market in Canada 131


Table 55: Canadian Recent Past, Current & Future Analysis

for Sports & Fitness Nutrition by Product Segment - Foods

and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and


Herbal Products, Prohormones, Vitamins/Minerals, and Others)




Table 56: Canadian Historic Review for Sports & Fitness

Nutrition by Product Segment - Foods and Drinks (Sports/

Energy Bars, Sports/Energy Drinks, and Powders to Mix) and

Supplements (Amino Acids/ Derivatives, Herbal Products,

Prohormones, Vitamins/Minerals, and Others) Markets



Graph/Chart) 133

Table 57: Canadian 11-Year Perspective for Sports & Fitness





Vitamins/Minerals, and Others) for 2005, 2010 & 2015








12. JAPAN 135


Current And Future Analysis 135

Sports/Energy Drinks Market in Japan 135

Competitive Framework 135

Historic Perspective 135

Table 58: Leading Sports Drink Companies in Japan: Market

Shares of Otsuka Pharmaceutical, Coca-Cola (Japan), Suntory

Foods, Kirin Beverage, and Others for 2001 (In terms of

Shipments) (includes corresponding Graph/Chart) 135

Table 59: Leading Nutritional Soft Drinks Vendors in Japan:

Market Share of Otsuka Pharmaceutical, Coca-Cola (Japan),

Suntory Foods, Yakult Honsha, Takeda Food Products, and

Others for 2001 (In terms of Shipments) (includes


Market Trends 136

Retail Scenario 137


Table 60: Japanese Recent Past, Current & Future Analysis


and Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and

Powders to Mix) and Supplements (AminoAcids/ Derivatives,

Herbal Products, Prohormones, Vitamins/ Minerals, and

Others) Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes


Table 61: Japanese Historic Review for Sports & Fitness

Nutrition by Product Segment - Foods and Drinks

(Sports/Energy Bars, Sports/Energy Drinks, and Powders to

Mix) and Supplements (Amino Acids/ Derivatives, Herbal

Products, Prohormones, Vitamins/ Minerals, and Others)




Table 62: Japanese 11-Year Perspective for Sports & Fitness


Dollar Sales for Foods and Drinks (Sports / Energy Bars,



Vitamins/ Minerals, and Others) for 2005, 2010 & 2015


13. EUROPE 141









Mainstream Consumers' Prominence 141

Market Highlights 141


Table 63: European Recent Past, Current & Future Analysis

for Sports and Fitness Nutrition by Geographic Region -

France, Germany, UK, Italy, Spain and Rest of Europe



Graph/Chart) 142

Table 64: European Historic Review for Sports and Fitness

Nutrition by Geographic Region - France, Germany, UK, Italy,

Spain and Rest of Europe Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2000 through 2006


Table 65: European 11-Year Perspective for Sports and

Fitness Nutrition by Geographic Region - Percentage

Breakdown of Dollar Sales for France, Germany, UK, Italy,

Spain and Rest of Europe for 2005, 2010 & 2015 (includes


Table 66: European Recent Past, Current & Future Analysis


and Drinks (Sports/Energy Bars, Sports/Energy Drinks, and






Table 67: European Historic Review for Sports & Fitness







Graph/Chart) 146

Table 68: European 11-Year Perspective for Sports and

Fitness Nutrition by Product Segment - Percentage Breakdown

of Dollar Sales for Foods Drinks Sports/ Energy Bars,

Sports/ Energy Drinks, and Powdersto Mix) and Supplements



(Iincludes corresponding Graph/Chart) 147

13a.FRANCE 148









Overview 148


Table 69: French Recent Past, Current & Future Analysis for


Drinks (Sports/Energy Bars, Sports/ Energy Drinks, and

Powders to Mix) & Supplements (Amino Acids/ Derivatives,





Table 70: French Historic Review for Sports & Fitness

Nutrition by Product Segment - Foods and Drinks

(Sports/Energy Bars, Sports/Energy Drinks, and Powders to

Mix) and Supplements (Amino Acids/ Derivatives, Herbal

Products, Prohormones, Vitamins/Minerals, and Others)




Table 71: French 11-Year Perspective for Sports and Fitness


Dollar Sales for Foods and Drinks (Sports/ Energy Bars,





13b.GERMANY 152

Market Analysis 152

Table 72: German Recent Past, Current & Future Analysis for








Table 73: German Historic Review for Sports & Fitness







Graph/Chart) 153

Table 74: German 11-Year Perspective for Sports & Fitness








Dollar Sales for Foods and Drinks (Sports/ Energy Bars,





13c.ITALY 155

Market Analysis 155

Table 75: Italian Recent Past, Current & Future Analysis for








Table 76: Italian Historic Review for Sports & Fitness




Prohormones, Vitamins/ Minerals, and Others) Markets



Graph/Chart) 156

Table 77: Italian 11-Year Perspective for Sports and Fitness







13d.THE UNITED KINGDOM 158



An Insight into the Sports and Fitness Nutrition Market 158

Healthy Interest 158

Accessibility to Sports Nutrition Products 158

New Users Vs Existing 159


Table 78: UK Recent Past, Current & Future Analysis for














Table 79: UK Historic Review for Sports & Fitness Nutritio







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