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HERO HONDA MOTORS

Presented By(Group-4)Hrushikesh RoutMamatarani Sahoo

Imran KhanJyoti Ranjan MekapJagdish PadhyMadhumita NayakManoj Biswal

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INTRO.

HISTORYHero, is the brand name used by the Munjal brothers in the year 1956 with theflagship company Hero Cycles.The hero honda started in the year 1983 with joint collaboration agreement with

honda motor co. ltd. Japan.MISIONHero Hondas mission is to strive for synergy between technology, systems andhuman resources, to produce products and services that meet the quality,performance and price aspirations of its customers.VISION

the vision of a mobile and an empowered India, powered by Hero HondaAt the

same time maintain the highest standards of ethics and social responsibilities.

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ContKEY POLICIES Environmental policy Quality policy

Safety policyCSR Raman munjal vidya mandir Raman munjal memorial hospital Raman munjal sports complex

Vocational training centre Adult literacy mission Marriages of underprivileged girls Rural health care

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Board Of Directors Mr. Brijmohan Lall Munjal-Chairman & Whole-time

Director Mr. Pawan Munjal -Managing Director & CEO Mr. Toshiaki Nakagawa -Joint Managing Director

Mr. Sumihisa Fukuda -Technical Director Mr. Om Prakash Munjal- Non-executive Director

ACHIVMENTS Total sales OF 9,72,095 units, growth of 28.5 per cent in

the f.yr 2008-09

Major contributor to india GDP Total turnover(Net sales & Other Operating income)

Rs 3202 crores, growth of 35.6 per cent Over 55 per cent share in domestic motorcycle market

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SPOTLIGHTS

Present new bike modelsof Hero Honda

New Hero Honda KARIZMA

coming soon

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Operating profit before tax and

profit after tax(Rs in Crores)

0

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1400

1600

2004-05 2005-06 2006-07 2007-08 2008-09

O.P.B.T(RS IN CRS)

P.A.T(RS IN CRS)

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Cont.

0

200

400

600

800

1000

1200

1400

2004-05 2005-06 2006-07 2007-08 2008-09

NET OPERATING PROFIT(RS IN CRS)

NET OPERATING PROFIT(RS IN CRS)

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Strengths

Ability to understand customer needs and demandsRecognized brand nameEffective advertising capabilityIt provides after sales service

TechnologyMaintenance cost is lowResell value is highCompanys name is synonymous with fuel-effective bikes

& connectivity

SWOT ANALYSIS

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INTRO.

WeaknessesR&D is not close to the hero manufacturing plantHero is vulnerable in the joint venture because Honda

Motor Company has much powerBrand name of Hero itself has no importance in theautomobile industry

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Opportunities

Global Expansion

Expansion of target market

Become India's leader in scooter market

Financial help easily available

Large market for the high performance segment is

increasing with the up liftment of the lifestyle peopleRelatively low rate of interest and the discount prices

offered by the leaders and manufacturers for theincreasing demand of two-wheeler vehicles

Cont..

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ThreatsHonda motorcycles can go beyond Hero-hondaBajaj motors is a strong competitor

The big giant like Harley-Davidson will introduce soonin Indian marketPetrol price increasesPollution normsAluminum and steel price increases

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Finally..Hero Honda is considered to be most fuel-efficientbike on Indian roads. Most of the people are usingHero Honda bikes because of itsquality, mileage, lowermaintenance, good resale value, and its brand name.

Hero Honda should think about fuel efficiency in caseof upper segment bikes. if the company will considersome of its weaknesses to strength then it can bemaintain its position in motor bike segment for alonger period of time.

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Questions?

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Thank YouDRIVE SAFE, STAY SAFE

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