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ROYAL ENFIELD

VENKAT

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THE BEGINNING Royal Enfield India was set up in 1955 when it started

receiving 350cc bikes in kits from the UK andassembling them in Chennai, India. But, eventuallythe entire bike was manufactured in India and a coupleof years later the Company started manufacturing the500cc Bullet.

By its sheer power, unmatched stability, superiorriding comfort and rugged good looks, the Bulletdominated and continues to dominate the Indianroads

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THE EICHER CHAPTER In 1990, Royal Enfield entered into a strategic alliance

with the Eicher Group, and later merged with it in1994. The Eicher Group, is one of India's leadingautomotive group with diversified interests in themanufacture of Tractors, Commercial Vehicles,Automotive Gears, Exports, Garments, ManagementConsultancy and Motorcycles.

http://www.eicherworld.com/http://images.google.co.in/imgres?imgurl=http://farm3.static.flickr.com/2486/3732292623_e0df8fa577.jpg&imgrefurl=http://indianautosblog.com/2009/07/hyderabad-international-auto-show-2009&usg=__aC9HmTwdZdmbicoTMRohPBNBkiE=&h=375&w=500&sz=138&hl=en&start=155&sig2=nKXOekjU729St9JIAZunjg&tbnid=iJyhGwnoooSD6M:&tbnh=98&tbnw=130&prev=/images%3Fq%3Droyal%2Benfield%2BAUTO%2BSHOW%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D140&ei=knH2Soa7MImC7QOqhPkQhttp://www.eicherworld.com/http://images.google.co.in/imgres?imgurl=http://image.motorcyclecruiser.com/f/8731382/lg%2B2006_Royal_Enfield_Thunderbird_500_right_rear.jpg&imgrefurl=http://www.motorcyclecruiser.com/newsandupdates/royal_enfield_motorcycles_spinoff/photo_04.html&usg=__374VPEoI0-NUSTDu2IPlp_7qWaQ=&h=545&w=512&sz=90&hl=en&start=35&sig2=1WieZQqLVPJGqtB7DTj9RA&tbnid=m0v-gb3hSg2TJM:&tbnh=133&tbnw=125&prev=/images%3Fq%3Droyal%2Benfield%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D20&ei=eXL2SsXhIZmC7QOo1oTzDw

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CONT. Since then, the Company has made considerable

investments in modernizing its manufacturingtechnology and systems and in 1996, when theGovernment decided to impose stringent norms foremission Royal Enfield was the first motorcyclemanufacturer to comply. Royal Enfield is amongst thefirst few Indian companies to obtain the WVTA(Whole Vehicle Type Approval) for meeting theEuropean Community norms.

http://images.google.co.in/imgres?imgurl=http://image.motorcyclecruiser.com/f/8731382/lg%2B2006_Royal_Enfield_Thunderbird_500_right_rear.jpg&imgrefurl=http://www.motorcyclecruiser.com/newsandupdates/royal_enfield_motorcycles_spinoff/photo_04.html&usg=__374VPEoI0-NUSTDu2IPlp_7qWaQ=&h=545&w=512&sz=90&hl=en&start=35&sig2=1WieZQqLVPJGqtB7DTj9RA&tbnid=m0v-gb3hSg2TJM:&tbnh=133&tbnw=125&prev=/images%3Fq%3Droyal%2Benfield%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D20&ei=eXL2SsXhIZmC7QOo1oTzDw

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MARKET SCENARIO THE MACRO SCENARIO.

TREMENDOUS MARKET EXPANSION

RAPID SALES GROWTH MORE PLAYERS ARE ENTERING THE MARKET

THE MICRO SCENARIO

SALES MARKET GROWTH TREMENDOUS BRAND PRESENCE ESTABLISHED MARKET SERVES ACROSS DIFFERENT SECTIONS OF CUSTOMER

http://images.google.co.in/imgres?imgurl=http://www.khulsey.com/motorcycles/vintagebike-images/royal_enfield_interceptor_1968_sm.jpeg&imgrefurl=http://www.khulsey.com/motorcycles/vintage_motorcycle_royal-enfield.html&usg=__tCEKwSEge_LZ_wxFGbWM82eyCMU=&h=300&w=468&sz=88&hl=en&start=62&sig2=CBKHA4qz3RVlp1c5EwoSNg&tbnid=WC9Aa9aULC7j_M:&tbnh=82&tbnw=128&prev=/images%3Fq%3Droyal%2Benfield%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D60&ei=0XL2SobLE4aE6AOy26H9Dwhttp://images.google.co.in/imgres?imgurl=http://2.bp.blogspot.com/_2sbE8ZrwLa4/SPQBm7-Qb9I/AAAAAAAAAtU/dEjGlbH9Yow/s400/New%2BBullet%2BUCE%2Bwith%2Bgirl.jpg&imgrefurl=http://royal-enfields.blogspot.com/2008/10/pictures-of-new-bullet.html&usg=__lvH2c6hfNMh5D9XRFyttGnf2aJk=&h=361&w=400&sz=49&hl=en&start=8&sig2=VIAa8cEJTxdNURRbWILiTQ&tbnid=47aqlIcChBRLNM:&tbnh=112&tbnw=124&prev=/images%3Fq%3Droyal%2Benfield%2B%252B%2BGIRL%26gbv%3D2%26hl%3Den&ei=ZHP2Su_8CYSE6wPaoPUN

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THE COMPANY HAS FOLLOWING PRODUCTS

BULLET STANDARD

MACHISMO

ELECTRA

THUNDERBIRD

BULLET 500

DISTIBUTION CHANNEL

MANUFACTURER

DEALER DEALER

SUB-DEALER SUB-DEALERSUB-DEALER SUB-DEALER

CUSTOMER CUSTOMER CUSTOMER CUSTOMER

http://images.google.co.in/imgres?imgurl=http://2.bp.blogspot.com/_2sbE8ZrwLa4/SPQBm7-Qb9I/AAAAAAAAAtU/dEjGlbH9Yow/s400/New%2BBullet%2BUCE%2Bwith%2Bgirl.jpg&imgrefurl=http://royal-enfields.blogspot.com/2008/10/pictures-of-new-bullet.html&usg=__lvH2c6hfNMh5D9XRFyttGnf2aJk=&h=361&w=400&sz=49&hl=en&start=8&sig2=VIAa8cEJTxdNURRbWILiTQ&tbnid=47aqlIcChBRLNM:&tbnh=112&tbnw=124&prev=/images%3Fq%3Droyal%2Benfield%2B%252B%2BGIRL%26gbv%3D2%26hl%3Den&ei=ZHP2Su_8CYSE6wPaoPUNhttp://images.google.co.in/imgres?imgurl=http://thekneeslider.com/images/2009/04/musket4.jpg&imgrefurl=http://thekneeslider.com/archives/2009/04/09/royal-enfield-v-twin-the-musket/&usg=__B1rUdwh-6opJZbRqPq5Q5IP7Vro=&h=647&w=530&sz=151&hl=en&start=19&sig2=9ZeycTB3aQM9qMCmwtyqdg&tbnid=WZziNAAORzT9kM:&tbnh=137&tbnw=112&prev=/images%3Fq%3Droyal%2Benfield%2B%252B%2BGIRL%26gbv%3D2%26hl%3Den&ei=ZHP2Su_8CYSE6wPaoPUN

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OBJECTIVE : TO ALIGN THE FUNCTIONING OF THE SALES DEPARTMENTAS TO MEET ORGANISATIONS OVERALL OBJECTIVE.TOACHIEVE INDUSTRY LEADERSHIP THROUGH EXCELLENTSALES MANAGEMENT.

GOALS:-

GENERATING SALES VOLUME

CONTRIBUTION TO PROFITS

CONTINOUS GROWTH.

V P SALES

ZONAL SALES MANAGE

SALES MANAGER

DEALERS/SUB-DEALER

CUSTOMERS

OBJECTIVE AND GOALS

http://images.google.co.in/imgres?imgurl=http://thekneeslider.com/images/2009/04/musket4.jpg&imgrefurl=http://thekneeslider.com/archives/2009/04/09/royal-enfield-v-twin-the-musket/&usg=__B1rUdwh-6opJZbRqPq5Q5IP7Vro=&h=647&w=530&sz=151&hl=en&start=19&sig2=9ZeycTB3aQM9qMCmwtyqdg&tbnid=WZziNAAORzT9kM:&tbnh=137&tbnw=112&prev=/images%3Fq%3Droyal%2Benfield%2B%252B%2BGIRL%26gbv%3D2%26hl%3Den&ei=ZHP2Su_8CYSE6wPaoPUNhttp://images.google.co.in/imgres?imgurl=http://www.vintagebike.co.uk/Bike%2520Directories/Royal%2520Enfield%2520Bikes/images/Royal%2520Enfield%2520Constellation_jpg.jpg&imgrefurl=http://www.vintagebike.co.uk/Bike%2520Directories/Royal%2520Enfield%2520Bikes/pages/Royal%2520Enfield%2520Constellation%25203.htm&usg=__72gz6AxtHztxGVowuaU0aE-Et9M=&h=419&w=472&sz=76&hl=en&start=16&sig2=duf1QHWdwcppDb7Z-NJmlQ&tbnid=tfxGCsQXJi4QzM:&tbnh=115&tbnw=129&prev=/images%3Fq%3DROYAL%2BENFIELD%26gbv%3D2%26hl%3Den%26sa%3DG&ei=CHX2SvmKDpaI6gOUzcX_Dw

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Marketing NetworkYou can feel the pulse of your customers, only if you get

close to them. This thought process has driven RoyalEnfield to set up has a wide network of 13 marketing

offices, 223 dealers in all major cities and towns, 25spare parts distributors and stockists and 150Authorised Service Centres. The Company also exportsmotorcycles to over 30 countries like the USA, Japan,Bahrain, UK, Germany and many European countriesthrough 5 international offices, 25 importers and over200 dealers across the globe.

http://images.google.co.in/imgres?imgurl=http://www.vintagebike.co.uk/Bike%2520Directories/Royal%2520Enfield%2520Bikes/images/Royal%2520Enfield%2520Constellation_jpg.jpg&imgrefurl=http://www.vintagebike.co.uk/Bike%2520Directories/Royal%2520Enfield%2520Bikes/pages/Royal%2520Enfield%2520Constellation%25203.htm&usg=__72gz6AxtHztxGVowuaU0aE-Et9M=&h=419&w=472&sz=76&hl=en&start=16&sig2=duf1QHWdwcppDb7Z-NJmlQ&tbnid=tfxGCsQXJi4QzM:&tbnh=115&tbnw=129&prev=/images%3Fq%3DROYAL%2BENFIELD%26gbv%3D2%26hl%3Den%26sa%3DG&ei=CHX2SvmKDpaI6gOUzcX_Dw

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THANK YOU