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A

SUMMER TRAINING REPORTON

ANALYSIS OF USERS NEEDS AND

PERCEPTION REGARDING VAS

IN

HARYANA TELECOM CIRCLEAT

VODAFONE ESSAR DIGILINK LTD

Submitted in patia! "u!"i!!ment #" t$e e%uiement& F# t$e a'ad #" t$e de(ee #"

Ma&te #" )u&ine&& Admini&tati#n

Se&&i#n*+,--.+,-/-

)Y

AMAR0EET PA1ARIA

Unde t$e (uidan2e #"

M3 YUDHVIR SINGH4

A&&i&tant Mana(e 5 Ma6etin( Opeati#n&SHRI )A)A MAST NATH INSTITUTE OF MANAGEMENT

STUDIES AND RESEARCH4 ASTHAL )OHAR

M D UNIVERSITY

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TA)LE OF CONTENTS

Sr. no. Particulars Page no.

1 Declaration 3

2 Acknowledgement 4

3 Preface 5

5 CHAPT! 1 " Cor#orate Profile $

$ %ecuti&e summar'

(ntroduction

A)out *odafone

A)out *odafone Har'ana

+

,-11

13-1

2/-21

+ CHAPT! 2 " !esearc0 )ecti&e 22

, CHAPT! 3 " !esearc0 et0odolog' 25

CHAPT! 4 "Anal'sis and )ser&ation 2

1/ CHAPT! 5 " Conclusion And !ecommendations 54

11 CHAPT! $ "imitations 5

12 CHAPT! + -Anne%ure

uestionnaire

ist of A))re&iations

6i)liogra#0'

$1

$2-$5

$$

$+

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DECLARATION

I AMAR0EET PA1ARIA R#!! n#37-84 &tudent #" S)MIMSAR4 M)A 9 /&t

Sem3 Heeb: de2!ae t$at t$e &umme tainin( ep#t entit!ed ;ANALYSIS OF

USERS NEEDS AND PERCEPTION REGARDING VAS IN HARYANA

TELECOM CIRCLE< i& #i(ina! pie2e #" '#6 d#ne at VODAFONE ESSAR

DIGILINK LTD3 Duin( &umma tainin( and t$e &ame $a& n#t &ubmitted t# an:

#t$e in&titute "# an: a'ad #" an: #t$e de(ee3

T$e p#=e2t ep#t 'a& pe&ented t# t$e &upe>i #n and t$e pe+&ubmi&&i#n >i>a'a& made #n3 T$e "ea&ibi!it: &u(e&&ti#n& $a>e been du!: in2#p#ated in t$e

2#n&u!tati#n 'it$ t$e &upe>i

Si(natue #" &upe>i Si(natue #"

2andidate

Die2t# #" t$e in&titute

ACKNO1LEDGEMENT

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T0e #ur#ose of com#ilation of t0e su)ect for a #roect re#ort alwa's in&ol&es creation of

a 0uge de)t towards innumera)le #eo#le w0ose contri)ution is wort0 mentioning.

( 0ere)' #ut m' sincere t0anks to one and all.

( would also like to t0ank r. 7ud0&ir Sing08 Assistant anager " arketing

#erations8 *odafone ssar Digilink imited w0o guided me a lot a)out knowing and

understanding *AS related markets.

( would also like to t0ank r. A)0ina& nakra 9student of m)a under ::S(P uni&ersit';

w0o #ro&ide me some &alua)le in#uts. ( am 0ig0l' o)liged )' 0is #recious ad&ice at

e&er' ste#.

( would also like to e%#ress m' gratitude towards rs. S0afali s0arma < rs. Seemaa0lawat9Teac0er; w0o guided me some time during t0is researc0. =it0out w0ose

guideance and encouragement8 t0is #roect re#ort would not 0a&e )een successful.

T0e' 0a&e all )een a constant guiding force t0roug0out t0e course of t0is #roect and

wit0out t0eir immense su##ort and coo#eration t0is re#ort would not 0a&e )een a

success.

Amareet

Pawaria

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P!>AC

Summer training as t0e name itself is undertaken )' 6A student as an integral

#art of 6A curriculum usuall' t0e mont0 of ?une < ?ul'8 w0en a student enter in

0is last 'ear of t0is course ..

T0e main ad&antage of t0is summer training is to make t0e familiar to a student of an'

#articular organi@ation culture8 orm along wit0 formal teac0ing. (t gi&es a different kind

of e%#erience from classroom .T0e su)ect of marketing is &er' wide and &ast. T0e

e%istence of an' )usiness organi@ation is im#ossi)le wit0out it.

( got an o##ortunit' of doing m' summer training in BVODAFONE ESSAR DIGILINKLTD. ( #ut in effort to e%#lain eac0 and e&er' function ste# )' ste# and make it clear in

an eas' and understanda)le language.

9AA!?T

PA=A!(A;

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E?ECUTIVE SUMMARY

IDENTIFYING AND ANALY@ING THE NEEDS AND REUIREMENTS OF

GSM USERS IN HARYANA CIRCLE OF TELECOM3

(n t0e growing market of :S ser&ice #ro&iders )ot0 t0e customer )ase and t0e

com#etition are growing at a &er' fast #ace. Currentl' t0ere are >i&e :S Ser&ice

Pro&iders co&ering Har'ana circle. (n a telecom circle w0ere #o#ulation )ase is o&er 2/

million and :S su)scri)er )ase is ust little o&er + million8 t0ere is a lot of #otential

market a&aila)le. T0e maor #o#ulation 9i.e. a)out +/; is co&ered under t0e ruralcategor' and t0ere e%ist a &ast difference in t0e )u'ing )e0a&ior of rural and ur)an

customers. (n suc0 a &ast circle wit0 so muc0 )e0a&ioral and economic dis#arit' among

t0e rural and ur)an customers8 it )ecomes 0ard to understand8 anal'@e and cater t0e needs

and reEuirements of all e%isting and #otential customers.

T0e sco#e of t0is stud' is to correctl' identif' and anal'@e t0e needs and reEuirements of

t0e e%isting :S users in Har'ana circle so as to offer t0em #roducts and ser&ices w0ic0

t0e' will )e more willing to go for.

T0is stud' will identif' and anal'@e t0e &arious ser&ices used )' t0e :S users wit0 t0e

0el# of a uestionnaire filled )' t0e customers at &arious locations in Har'ana region.

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INTRODUCTION

/3/ Int#du2ti#n t# Indian te!e2#m

(ndia 0as come a long wa' in mo)ile telecommunication industr' since t0e )eginning of

it in 158 wit0 its c0argea)le )ot0 incoming and outgoing calls8 to toda' w0ere a

lifetime #re#aid connections a&aila)le across nation8 from t0e ser&ice #ro&iders #ro&iding

ust calls and messages to toda' w0en ser&ice #ro&iders #ro&iding a wide #ortfolio of

*alue Added Ser&ices8 wit0 ust network in ur)an metros to network e&en in remotest

&illage across (ndia. (ndian telecom industr' 0as come a long wa' since t0en8 and now

0as 12 o#erators #ro&iding ser&ice across nation on )ot0 :S and CDA #latforms.

T0e triggers for t0e massi&e increase in mo)ile #enetration 0a&e )een man'. >actors suc0as #rice8 income and tastes 0a&e all )een im#ortant determinants. T0ere 0as )een anenormous decline in #rices. T0e effecti&e #rice #er minute for an outgoing mo)ile call0as dro##ed from !s.15.3/ in 1, to !s./.$, in 2//,. T0is , decline would )e muc00ig0er in real terms. Anot0er measure8 t0e A&erage !e&enue #er Fser 9A!PF;8 is around

!s.25/ #er mont08 com#ared to a)out !s.155/ in 1,.

f total telecom sector re&enue of FS G2+.5 )illion in arc0 2//,8 mo)ile tele#0on'accounted for more t0an 5/. A&erage growt0 in re&enue during t0e #ast t0ree 'ears 0as)een 2/8 making (ndia t0e fastest growing telecoms market in t0e world. T0e more t0an1/ million mo)ile #0ones )eing added eac0 mont0 are distri)uted among t0e maoro#erators. Airtel8 *odafone and !eliance added t0e 0ig0est num)ers of su)scri)ers8 wit02./38 1.5+ < 1.51 million new additions res#ecti&el' in arc0 2//,.

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T0e strong mo)ile growt0 in 2//+"/, 0as occurred des#ite some signs of saturation inur)an markets. T0is suggests t0ere is 0ig0er #otential future growt0 in nonur)an markets.T0e latest figures s0ow t0at at t0e all-(ndia le&el8 ur)an teledensit' 9all attri)uta)le tomo)ile growt0; increased )' 34 w0ile rural teledensit' increased )' $2 from arc02//+ to arc0 2//,8 t0e dis#arit' reflecting t0e low rural )ase.

Fntil now8 t0e focus of mo)ile o#erators attention 0as )een on t0e more lucrati&e ur)anmarkets. T0e 0ig0 cost of infrastructure rollout in less dense rural areas and afforda)ilit'

)arriers for t0e rural #o#ulation are likel' reasons. 6ut t0ere are signs t0is is c0anging.(nfrastructure rollout in rural areas is now eligi)le for su)sid' and all maor #ro&iders0a&e re#orted future #lans for e%#ansion in rural (ndia. (n addition8 t0e &illage is not w0atit used to )eI +/ of (ndias #o#ulation8 5$ of income8 $4 of e%#enditure and 33 ofsa&ings come from rural (ndia. T0e rural s0are of s#ending on #o#ular consumer goodsand dura)les ranges from 3/ to $/. =0en e%amining rural data it is im#ortant to )earin mind t0at a small #ercentage of a large num)er is a large num)er. ne #ercent of rural(ndia is 1.4 million 0ouse0olds. !ural (ndia t0erefore #resents a 0uge o##ortunit' )ut italso re#resents a 0uge in&estment for telecoms o#erators. T0e ke' factor is t0e muc0lower #o#ulation densit' of t0e rural areas " cost is dri&en largel' )' co&erage 9and area;8w0ile re&enue o##ortunit' is dri&en )' #o#ulation.

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A)OUT VODAFONE

*odafone :rou# Plc is t0e worldJs leading mo)ile telecommunications com#an'8 wit0 a

significant #resence in uro#e8 t0e iddle ast8 Africa8 Asia Pacific and t0e Fnited

States t0roug0 t0e Com#an'Js su)sidiar' undertakings8 oint &entures8 associated

undertakings and in&estments.

T0e :rou#Js mo)ile su)sidiaries o#erate under t0e )rand name J*odafoneJ. (n t0e Fnited

States t0e :rou#Js associated undertaking o#erates as *eri@on =ireless. During t0e last

two financial 'ears8 t0e :rou# 0as also entered into arrangements wit0 network o#erators

in countries w0ere t0e :rou# does not 0old an eEuit' stake. Fnder t0e terms of t0ese

Partner etwork Agreements8 t0e :rou# and its #artner networks co-o#erate in t0ede&elo#ment and marketing of glo)al ser&ices under dual )rand logos.

At 31 Decem)er 2//,8 )ased on t0e registered customers of mo)ile telecommunications

&entures in w0ic0 it 0ad owners0i# interests at t0at date8 t0e :rou# 0ad 2, million

customers8 e%cluding #aging customers8 calculated on a #ro#ortionate )asis in accordance

wit0 t0e Com#an'Js #ercentage interest in t0ese &entures.

T0e Com#an'Js ordinar' s0ares are listed on t0e ondon Stock %c0ange and t0e

Com#an'Js American De#ositar' S0ares 9JADSsJ; are listed on t0e ew 7ork Stock

%c0ange. T0e Com#an' 0ad a total market ca#itali@ation of a##ro%imatel' K+4 )illion at31 Decem)er 2//,.

*odafone :rou# Plc is a #u)lic limited com#an' incor#orated in ngland under

registered num)er 1,33$+. (ts registered office is *odafone House8 T0e Connection8

ew)ur'8 and 6erks0ire8 !:14 2>8 ngland.

Vi&i#n*+

To enric0 our customerJs li&es t0roug0 t0e uniEue #ower of mo)ile communication

Mi&&i#nTo )e t0e communications leader in an increasingl' connected world " enric0ing

customers li&es8 0el#ing indi&iduals8 )usinesses and communities )e more connected )'

deli&ering t0eir total communication needs

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Pa&&i#n

Pa&&i#n "# Cu&t#me&

ur customers 0a&e c0osen to trust us. (n return8 we must stri&e to antici#ate andunderstand t0eir needs and delig0t t0em wit0 our ser&ice. =e &alue our customers a)o&e

e&er't0ing else and as#ire to make t0eir li&es ric0er8 more fulfilled and more connected.

=e must alwa's listen and res#ond to eac0 of our customers. =e will stri&e to delig0t

our customers8 antici#ating t0eir needs and deli&ering

Pa&&i#n "# #u Pe#p!e

utstanding #eo#le working toget0er make *odafone e%ce#tionall' successful.

=e seek to attract8 de&elo#8 reward and retain outstanding indi&iduals. =e )elie&e in

em#owerment and #ersonal accounta)ilit'. =e eno' w0at we do. =e )elie&e in t0e

#ower of our teams.

Pa&&i#n "# Re&u!t&

=e are action-oriented and dri&en )' a desire to )e t0e )est. =e are committed to )e t0e

)est in all we do. =e all #la' our #art in deli&ering results. =e seek s#eed8 fle%i)ilit' and

efficienc' in all we do.

Pa&&i#n "# t$e 1#!d a#und U&

=e will 0el# #eo#le of t0e world to 0a&e fuller li&es " )ot0 t0roug0 t0e ser&ices we

#ro&ide and t0roug0 t0e im#act we 0a&e on t0e world around us.

=e recogni@e t0e res#onsi)ilities t0at accom#an' t0e growt0 we 0a&e ac0ie&ed.

=e will )e a force for good in t0e world. A s#irit of #artners0i# and mutual res#ect is

critical in all our acti&ities.

*odafone is known for a com#lete e%#erience w0ic0 it #ro&ides in and out of 0omes and

offices of its customers. (t notif' its consumers a)out email wit0 its consumer #us0 email

ser&ice8 access e%isting instant messaging ser&ices on t0e mo&e8 and s0are images and

&ideo ca#tured on t0eir 0andsets.

(t offer a suite of #roducts t0at8 starting wit0 &oice calls8 offers its customers an

alternati&e to a traditional fi%ed tele#0one line. *odafone Lu0ause in :erman' and

*odafone Casa in (tal'8 #ro&ide its customers wit0 an eas'-to-use mo)ile ser&ice8

com)ined wit0 low-cost fi%ed line tele#0on' and DS 9Digital Su)scri)er ine;

)road)and.

(t 0as e%tended its reac0 into t0e office )' deli&ering ric0er )usiness a##lications and

integrated fi%ed and mo)ile ser&ices8 suc0 as 0ig0er s#eed internet access.

=it0 de&elo#ments in tec0nolog' it can #ro&ide integrated mo)ile and PC offerings to

gi&e its customers a consistent e%#erience w0et0er t0e' are at 0ome or on t0e mo&e.

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*odafone #ro&ides its ser&ices in two wa's "

=irelessl' t0roug0 3: and

HSDPA 9Hig0-S#eed Download Packet Access;8 )ut also using fi%ed line

)road)and ser&ices like DS 9Digital Su)scri)er ine;.

(t #ro&ides a range of &oice and data mo)ile telecommunications ser&ices8 including te%t

messages 9SS;M #icture messages 9S; and ot0er data ser&ices. (t is continuall'

de&elo#ing and en0ancing ser&ice offerings #articularl' t0roug0 t0ird generation 93:;

mo)ile tec0nolog'8 w0ic0 is )eing de#lo'ed in t0e maorit' of our o#erations.

(ts mo)ile ser&ices are offered o&er t0e :S network on w0ic0 a :eneral Packet !adio

Ser&ice 9:P!S; is also #ro&ided. T0e mo&e to 0ig0er #erformance 3: 9=-CDA;

networks is well underwa' in t0e )ulk of its o#erations8 and it is now in t0e #rocess ofu#grading t0ese networks to 3: )road)and 9HSDPA; wit0 t0e #romise of e&en 0ig0er

data rates.

o)ile is alwa's at t0e 0eart of w0at *odafone do8 )ut now it is mo&ing into integrated

mo)ile and PC communication ser&ices8 )' com)ining fi%ed-line Digital Su)scri)er ine

9DS; )road)and offers wit0 our core mo)ile ser&ices.

A)OUT VODAFONE ESSAR

*odafone ssar8 #re&iousl' Hutc0ison ssar is a cellular o#erator in (ndia t0at co&ers 23telecom circles in (ndia. Des#ite t0e official name )eing *odafone ssar8 its #roducts are

sim#l' )randed *odafone. *odafone ssar is t0e (ndian su)sidiar' of *odafone :rou#. (t

offers )ot0 #re#aid and #ost#aid :S cellular #0one co&erage t0roug0out(ndia.

*odafone ssar #ro&ides 2.+5: ser&ices )ased on // H@ and 1,// H@ digital :S

tec0nolog'8 offering &oice and data ser&ices in 23 of t0e countr'Js 23 license areas. (t is among

t0e to# t0ree :S mo)ile o#erators of (ndia.

T0e com#an' now 0as o#erations across t0e countr' wit0 o&er +4./, million customers

&er t0e 'ears8 *odafone ssar8 under t0e Hutc0 )rand8 0as )een named t0e BM#&t Re&pe2ted

Te!e2#m C#mpan:8 t0e B)e&t M#bi!e Se>i2e in t$e 2#unt:and t0e BM#&t Ceati>e and

M#&t E""e2ti>e Ad>eti&e #" t$e Yea.

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O'ne&$ip

*odafone ssar is owned )' *odafone 528 ssar :rou#8 33 and ot0er (ndian nationals8 15.

n >e)ruar' 118 2//+8 *odafone agreed to acEuire t0e controlling interest of $+ 0eld )' i Na

S0ing Holdings in Hutc0-ssar for FSG11.1 )illion8 #i##ing !eliance Communications8 Hindua

:rou#8 and ssar :rou#8 w0ic0 is t0e owner of t0e remaining 33. T0e w0ole com#an' was

&alued at FSD 1,., )illion. T0e transaction closed on a' ,8 2//+.

*odafone :rou# is t0e worlds leading international mo)ile communications cor#oration. (t

currentl' 0as eEuit' interests in 2+ countries across 5 continents and 4/ #artner networks wit0

o&er 3/3 million #ro#ortionate customers worldwide. T0e ssar :rou# is *odafones #rinci#al#artner in (ndia.

T0e ssar :rou# is a di&ersified )usiness cor#oration wit0 a )alanced #ortfolio of assets in t0e

manufacturing and ser&ices sectors of Steel8 nerg'8 Power8 Communications8 S0i##ing Ports e)ruar' 2//+8 Hutc0ison Telecom announced t0at it 0ad entered into a )inding agreement

wit0 a su)sidiar' of *odafone :rou# Plc to sell its $+ direct and indirect eEuit' and loan

interests in Hutc0ison ssar imited for a total cas0 consideration 9)efore costs8 e%#enses and

interests; of a##ro%imatel' FSG11.1 )illion.

12I Hutc0ison =0am#oa and a% :rou# esta)lis0ed Hutc0ison a%.

2///I AcEuisition of Del0i o#erations ntered Calcutta and :uarat markets t0roug0 SSA!

acEuisition.

2//1I =on auction for licenses to o#erate :S ser&ices in Narnataka8 And0ra Prades0 and

C0ennai.

2//3I AcEuired AirCel Digilink 9AD( - SSA! Su)sidiar'; w0ic0 o#erated in !aastan8 Fttar

Prades0 ast and Har'ana telecom circles and renamed it under Hutc0 )rand.

2//4I aunc0ed in t0ree additional telecom circles of (ndia namel' JPuna)J8 JFttar Prades0 =estJ

and J=est 6engalJ.

2//5I AcEuired 6P 9%ce#t um)ai;- 3 Circles8 anot0er mo)ile ser&ice #ro&ider in (ndia.

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2//,I *odafone acEuired t0e icense in remaining + circles and 0as started its #ending o#erations

in ad0'a Prades0RC00attisgar0 wit0 its 0eadEuarters at al&i'a agar860o#al as well as in

rissa8 Assam8 ort0 ast and 6i0ar.

2//,I *odafone launc0ed t0e A##le iP0one 3: to )e used on its 1+ circle 2.+5: network.

Sub&2ibe )a&e*+T0e *odafone su)scri)er )ase in eac0 circle according to CA( Q Cellular #erator Association

of (ndia as of a' 2// wasI

Del0i

42/344

2

um)ai

451+43

,

C0ennai

1$/$1/

,

Nolkata

2+/+3

4

a0aras0tra

514114

2

:uarat

,415,/

2

A.P.

425+4

3

Narnatka

34$25

2

T..

555/11

Nerala

33+/22

+

Puna)

23/3/2

3

Har'ana

231/5

1

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F.P.9=;

4$+4+1

F.P.9;

+1+$53

2

!aast0an

54/115

$

.P. 5345$4

=.6. < A <

524$,

1

H.P. $351+

6i0ar

125133

1

rissa 5+2+5+

Assam 231$25

.. 245,/

? < N ,5$$4

Total customer )ase of *odafone (ndia at t0e end of a' 2// is +84/8,/8+1+.

Total national customer )ase of :S users across nation is 3/8$485385/.

Percentage of total market s0are is 24.1+.

All figures are calculated from t0e data a&aila)le at t0e we) site of CA(

MARKETING OPERATIONS AT VODAFONET0e Ma6etin( Team looks after #ost #aid8 #re#aid8 &alue added ser&ices8 roaming8

)rand communication and &isi)ilit'.

P#&tpaidI ooks at t0e #roduct t0at offers su)scri)ers a #ackage to make calls )ased on

an agreed mont0l' #lan. 6ills are #resented and seek #a'ment at t0e end of t0e mont0l'

c'cle for t0e mont0 gone )'.

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PepaidI ooks at a #roduct w0erein t0e customer can )e mo)ile in t0e s0ortest time.

Talk time is loaded on t0e sim card against #a'ment made. T0e amount gets reduced real

time as t0e su)scri)er uses 0is sim connection for &oice or data calls.

VASI. T0e Eualit' and t0e Euantit' of t0e &alue added ser&ices t0at a cellular o#erator

toda' can offer to 0is customers )enc0mark 0is standing in t0e industr'. Va!ue Added

Se>i2e& VAS at Hutc0 0as alwa's stri&ed to offer its customers great inno&ati&e and

useful ser&ices on t0eir cell#0ones. Hutc0 is toda' #ercei&ed as #ioneer in offering

uniEue &alue added ser&ices. T0is includes ser&ices like grou# messaging8 &oice mail8

cricket cli#s on 'our :P!S 0andsets8 logos8 ring tones8 news etc.

R#amin(* !es#onsi)le in t'ing-u# wit0 more and more cellular o#erators across t0e

glo)e so t0at Hutc0 su)scri)ers 0a&e t0e con&enience of )eing accessi)le on t0eir cell

#0ones w0ere&er t0e' tra&el across t0e glo)e. (t is instrumental in making roaming usagea sim#le and a #leasant e%#erience. =ork also includes de&ising of attracti&e roaming

reward #rogrammes for using Hutc0 network.

)and C#mmuni2ati#nI !es#onsi)le for all communication to customers rig0t from a

SS notification to use of mass media like T*8 #ress and radio.

Vi&ibi!it:I anages )rand &isi)ilit' outdoors. >rom in s0o# to outside s0o#

merc0andi@ing to )us s0elters8 0oardings and kiosks.

A)OUT VODAFONE HARYANAHead #""i2e 5 VODAFONE ESSAR DIGILINK LTD4 Ud:#( Na(a4 Ne' De!$i3

Ha:ana 2i2!e i& (e#(ap$i2a!!: di>ided int# t$ee be!t& 5

6elt 1 " All cities8 towns and &illages falling on and near ational Hig0wa' 1.

6elt 2 " All cities8 towns and &illages falling on and near ational Hig0wa' 1/.

6elt 3 " All cities8 towns and &illages falling on and near ational Hig0wa' ,.

Di&tibuti#n C$anne! detai!&

32 aster Distri)utors.

1,/ Associate Distri)utors.

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23423 !etailers.

T$ee ae / &t#e& in t$e '$#!e Ha:ana e(i#n '$#&e #peati#n& ae $and!ed "#m

t$i& ban2$3 T$e&e &t#e& ae*1. *>S - Narnal *odafone2. *>S - Nuruks0etra *odafone3. *>S - Pani#at *odafone4. *>S - Am)ala *odafone5. *>S - Soni#at *odafone$. *>S - !o0tak*odafone+. *>S - Hisar *odafone,. *>S - !ewari *odafone. *>S - 6a0adurgar0 *odafone1/. *>S - 60i&iani *odafone

11. *>S - ?0aar *odafone12. *>S - Palwal *odafone13. *>S - Sirsa *odafone14. *>S - 7amunanagar *odafone15. *>S - Sirsa *odafone

T0ere are two mo)ile stores in t0is region

1$. *>S-o)ile *odafone Store-11+. *>S-o)ile *odafone Store-2

>igures as on 15t0

?une 2//.

HMPPL* Hut2$inn Ma Pa(in( Pi>ate Limited

T0is is a grou# com#an' of *odafone w0ic0 deals wit0 0andset section of t0e com#an'.

*odafone itself do not manufacture 0andsets8 )ut #urc0ase from ot0er com#anies and sell

t0em wit0 its ser&ices. T0e set are mainl' im#orted from C0ina. HPP 0as its

0eadEuarter in um)ai w0ic0 0andles t0e #urc0asing of 0andset. HPP 0as a

ware0ouse in 6a0adurgar0 to cater to t0e needs of 0andsets in t0is region. T0e mo&ementof 0andsets from t0e ware0ouse to t0e stores is 0andled )' t0e Fd'og agar office onl'.

*odafone mainl' #ro&ide t0e following models of HandsetsI

1. 6lack)err'

2. (-#0one

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3. *odafone 2259wit0 and wit0out >;

4. *odafone 22$

5. *odafone 22+$. *odafone 22,

+. *odafone 52+

,. *odafone 125

. *odafone 13$

1/. *odafone 23$

6esides t0ese it also offer two FS6s

1. N2525

2. N254/

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O)0ECTIVE

Ob=e2ti>e #" t$e &tud:

1. To identif' t0e users of &alue added ser&ices.

2. To anal'@e t0e kinds of &alue added ser&ices used )' t0e users in Har'ana

telecom circle in order to offer t0em e%actl'.

3. To know t0e #erce#tion of *AS users in Har'ana telecom circle

4. To c0eck a)out t0e awareness of t0e users a)out t0e &arious ser&ices offered tot0em.

O>e>ie' ab#ut t$e !#2a!e #" &tud:

Har'ana is t0e #erfect market for knowing t0e ur)an and rural customers8 wit0 followingdistincti&e c0aracteristics -

Po#ulation of little o&er 2/ million 0a&ing a)out 2R3rdof rural and 1R3rdof ur)an

#o#ulation.

&erall iterac' rate of $,.5. ale literac' ratio " +.25 and female literac'

ratio - 5$.31

Har'ana is t0e second ric0est state in (ndia after Del0i.

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6etween 1 and 2//,8 w0en t0e (ndian econom' grew at an a&erage annual rate

of +.38 Har'ana grew faster at a rate of ,.+ faster t0an e&en Del0i w0ic0 grew

at +.4.

Har'ana 0as a mo)ile #enetration of a)out 32.

Har'ana telecom circle co&ers 1, cities8 ,/ towns and a)o&e +/// &illages.

SCOPE OF THE STUDY

S2#pe #" t$e &tud:

Since t0e area was limited and t0e sam#le c0osen su)ect to t0e con&enience of t0e

researc0er8 t0ere is 0uge sco#e for im#ro&ement and more intensified researc0. T0ese can

)e o&ercome in furt0er studies t0at would )e undertaken. ore statistical tools can )e

used as t0ese will lead to )etter #resentation and anal'sis of t0e data a&aila)le. T0e

results can )e im#ro&ised more )' incor#orating studies on ot0er cities and town across

t0e circle.

1. As t0e researc0 carried out in !o0tak8 so t0e sco#e is limited to a#articular area.

2. As t0e stud' is carried out in !o0tak w0ere t0e standard of li&ing of t0e

#eo#le fluctuates from medium to low scale8 so it affects t0e c0oice anddecision criteria a lot.

3. To stud' #erce#tion of su)scri)ers from &arious age grou#s.

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METHODOLOGY

T0is c0a#ter details 0ow t0e Proect was e%ecuted. (t also lists 0ow t0e researc0er did t0e

#lanning and t0e tools used for testing of t0e )ecti&es.

Int#du2ti#n t# t$e met$#d#!#(:

T0is stud' maorl' in&ol&es t0e anal'sis of direct face to face interaction wit0 t0e :Susers across Har'ana in order to understand t0eir needs and reEuirements. T0is stud' also0el#s )' knowing t0e usage and #s'c0olog' of end users regarding &arious &alue addedser&ices8 w0ic0 in return tells us w0' a ser&ice is used o&er ot0er and w0at c0anges can)e done in order to im#ro&ise u#on t0e offerings )' t0e ser&ice o#erators.

Uni>e&e #" Stud:

T0e Har'ana Telecom Circle8 as a w0ole would com#rise of t0e uni&erse of t0is stud'. (t

would include &odafone o#erators #ro&iding :S mo)ile ser&ice as a #art of t0eir

)usiness.

L#2a!e #" t$e Stud:

Due to limitation of time and reac0 t0e researc0er #lanned on t0e stud'ing t0e #ro)lems

in a restricted realm of !o0tak.

Re&ea2$ P#2e&&

(n t0is section t0e researc0er 0as defined t0e data t0at was collected so t0at eac0 of t0e

o)ecti&es could )e ustified and #ro)lems of t0e stud' sol&ed. An attem#t 0as also )een

made to define t0e data in s0ort8 t0oug0 eac0 data is defined in t0eir res#ecti&e c0a#ters.

T0e following ste#s were followed to com#lete researc0I

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>irst t0e researc0er got acEuainted wit0 t0e kind of #lans and ser&ices offered )' &arious

o#erators in Har'ana Telecom circle.

T0en t0e researc0er got in touc0 wit0 t0e e%ecuti&es of *odafone to understand t0eir#oint of &iew a)out t0e market and ot0er Har'ana related scenarios.

After t0is a uestionnaire was #re#ared w0ic0 was &erified )' Senior anagement of

*odafone.

After t0is t0e !esearc0er got in touc0 wit0 15/ mo)ile users8 using :S connections

from &odafone o#erators at ro0tak cities of Har'ana to get t0e Euestionnaire filled.

T0en t0e sur&e' results were anal'sed wit0 t0e aim to find out t0e kind of &alue added

ser&ices used )' *DA> users and t0eir &arious needs wit0in t0e circle.

Com#leting t0e anal'sis t0e !ecommendations were #roduced t0roug0 to Senior

anagement of t0e arketing De#artment.

T##!& U&ed

T0e &arious tools used for t0is anal'sis were-

ue&ti#nnaie* T0e Euestionnaire is aimed to get insig0tful data of customers

#reference and reEuirements related to mo)ile ser&ices.

Samp!e Se!e2ti#n

Sam#le selection in an' researc0 is Euiet im#ortant as it directl' influences t0e results in

a greater manner t0an t0oug0t off. (n a telecom circle wit0 more t0an + million :S

customer )ase8 it )ecomes &er' crucial to c0oose an o#timum sam#le si@e. T0erefore it

was taken into consideration t0at all t0is reEuires lots of data collection )ut more

im#ortant was to collect data from #eo#le of ur)an8 su)-ur)an and rural )ackgrounds as it

gi&es a dee#er insig0ts to data anal'sis of reEuirements < #references.

T0e sam#le for conducting t0is anal'sis was decided on t0e )asis of-

*aria)le age grou#s.

*aria)le (ncome grou#s.

*aria)le occu#ational )ackground.

*aria)le mont0l' e%#enditure on mo)iles.

Citie& C#>ea(e* T0e sam#le taken is collected from !o0tak cit'.

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O)SERVATIONS AND ANALYSIS

T0is c0a#ter deals wit0 t0e re#resentation of all of t0e data collected along wit0 t0e

anal'sis of t0ose o)ser&ations. T0is c0a#ter will 0el# in knowing t0e *DA> users

in Har'ana circle in details so t0at #ro#er conclusions and recommendations can )e

drafted.

1. A: :!FPI-

)elow 1, +

1,-2+ 3

2+-4/ 34

greater t0an 4/ 1$

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6S!*AT(I-T0e data clearl' s0ows t0at t0e maor #ortion of t0e mo)ile users

)elongs to t0e age grou# of 1,-2+ 'ears. T0is segment of t0e customers constituting

mainl' students and t0e' s0all )e em#0asi@ed more and it s0all )e tried to cater to t0eir

s#ecific needs.

2. DFCAT(I-

)elow 1/ 25

1/t0-12t0 34#ursuinggraduation 2

graduate $2

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O)SERVATION*+ ducation categories of B1/t0 to 12t08 BPursuing :raduation and

B)elow 1/ all co&er nearl' similar #ercentage of customer )ase8 )ut #ercentage of

graduate is 41.

3. CCFPAT(I-

)usinessman 14

em#lo'ee 3,

farming 24

student +/

0ouse wife 2

s0o#kee#er 1

worker 1

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O)SERVATION

(t can )e easil' seen t0at t0e maorit' of t0e mo)ile users )elong to students categor'8

w0ic0 0a&e a distinct needs and #refer c0ea#er ser&ice o#erator )ecause of t0eir financial

de#endence.

4. (CI-

U4/// 33

4///-1//// 3+

1////-2//// 14

V2//// 5

not a#lica)le $1

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O)SERVATION

T0e #o#ulation )elonging to RA categor' com#rises of all t0e students w0o are

de#endent on t0eir guardians for t0eir mo)ile #0one e%#enditure.

ut of t0e rest of t0e #o#ulation of mo)ile users i.e. +, of t0e earning users )elong to

t0e #eo#le earning less t0an !s.1/8///-R #er mont0.

5. TH7 WPD(TF!

U5/ $

5/-15/ 5+

151-35/ 52

351-5// 22

V5// 13

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O)SERVATION

A maor amount of t0e customers )elong to t0e categor' of mont0l' e%#enditure of B151-

35/< B5/-15/ and more t0an +2 #ercent of t0e #o#ulation )elong to users s#ending

less t0an !s.35/ #er mont0 on mo)ile #0ones.

$. Since w0en are 'ou using a &odafone connectionX

U$ mont0s 2

$-12 mont0s 33

more t0an one 'ear 115

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)ser&ationI- out of 15/ users8 ++ )elong to more t0an one 'ear categor'8 22 )elong to $-12

mont0s categor' and onl' 1 )elong to less t0an $ mont0s categor'.

+. >rom w0ere do 'ou get to know a)out new *ASX

friend ,

sms 4+

retailer 12

Sms Yretailer 2,

0oardings Ysms Yretailer Yradio 5

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0oardings Ysms Yretailer 5

Hoarding Yretailer

Sms Y#oster

SmsYretailerY#osterY0ordingYt& 4

Sms Yretailer Y#oster 1$

Hoarding Y#oster Yradio Ysms 2

Hoarding Yradio 1

0oarding 1

Hoarding Y#oster Ysms 1

Hoarding Ysms 1

)ser&ationI- out of 15/ users8 31 get information related to new #lans t0roug0 SS and 1

from SSY!TA(!.

,. =0ic0 of t0e following *as do 'ou useX

caller tune 22

o +/

Sms 42

Sms Ycaller tunes 12

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SmsYcallertunesYg#rs 2

Sms Yg#rs 1

)ser&ationI- 4+ of usres dont use an' *AS and 2, users use SS ser&ice.

. 0ow man' a&erage SS do 'ou send on weekl' )asisX

)elow 1/ 11

1/ to 25 23

25-1// 21

V1// 13

no ,2

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below 10

7%10 to 25

15%

25-100

14%

>1009%

no55%

below 10

10 to 25

25-100

>100

no

)ser&ationI- out of 15/ users8 55 dont send SS.

1/. Are 'ou satisfied wit0 t0e #rice c0arged for t0e messagesX

no ,/

'es +/

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)ser&ationI- 4+ users are satisfied wit0 t0ere SS #rice and 53 users are not satisfied wit0

t0ere SS #rice.

11. Do 'ou use t0e SS )ones card if B'es w0ic0 denominationX

no 1/1

'es 34 1+

'es25 32

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)ser&ationI- 21 users use 25 rs.)ones card for SS8 12 users use 34 rs. 6ones card for SS

and $+ users dont use an' )ones card.

12. =0ic0 categor' caller tune do 'ou generall' likeX

)oll'wood ,5

)oll'woodYenglis0 3

)oll'woodY0ar'an&i 1

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)oll'woodYreligiousYenglis0 1

englis0 3

0ar'an&i 2/

0ar'an&iY)oll'wood 2+

0ar'an&iY)oll'woodYreligious 2

religious $

religiousY0ar'an&i 2

)ser&ationI- 5+ of users like )oll'wood callertunes.

13. How often do 'ou c0ange 'our caller tunesX

U 1mont0s 41-2mont0s 3/

ne&er 4

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)ser&ationI- + users c0ange t0ere callertune wit0 in 1-2 mont0s.

14. How do 'ou c0ange 'our caller tuneX

t0roug0 calls 23

t0roug0 callsY#reass 5

send sms 3

t0oug0 callsY sms send 1

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#ress to co#' 4

)ser&ationI- $4 users c0ange 0is caller tune t0roug0 calls.

15. Do 'ou easil' get t0e songs 'ou are looking forX

no +

'es 32

dont use 111

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)ser&ationI- ,2 users easil' get callertune )ut 1, sa's no.

1$. Do 'ou know a)out 55$55 ser&ice8 w0ic0 0el#s 'ou searc0 for t0e songs for caller tuneX

no 1/

'es 41

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)ser&ationI- + users dont a)out tariff of 55$55 and onl' 21 know a)out tariff of 55$55.

1,. How do 'ou use :P!SX

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Attac0 to com#uter 2

on mo)ile onl' 2

)ser&ationI- out of 4 users 5/ like use g#rs on t0e mo)ile onl' and 5/ like attec0 to

com#uter.

1. =0ic0 sites do 'ou surf t0oug0 :P!SX

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ot0er t0an &odafoneli&e 1

&odafone li&e 3

)ser&ationI- out of 4 users8 +5 use *odafone li&e in :P!S and25 use ot0er t0an *odafone

li&e.

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2/. =0at kind of :P!S su)scri#tion would 'ou )e interestedX

15 da's su)scri#tion 1weekl' 3

)ser&ationI- out of 4 users8 +5 users like su)scri#tion for weekl' and 25 like 15 da's

su)scri#tion.

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ducation &s. *AS

1/t0-12t0 15

)elow 1/ +graduate 41#ursuinggraduation 1+

10th-20th

19%

below

109%

graduate51%

pursuing

graduation

21%

VAS users education wise

10th-20th

below 10graduate

pursuing graduation

)ser&ationI- 51 users of *AS )elongs to graduate categor'8 21 )elong to #ursuing

graduation8 1 )elongs to 1/t0-12t0and )elong to )elow 1/ categor'.

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CCFPAT( &s. *AS

)usinessman

em#lo'ee 1+farming ,

0ouse wife 2

s0o#kee#er 1

student 45

worker 1

businessman

11% employee

21%

farming

10%

house wife

2%

shopkeeper

1%

student

54%

worker

1%

VAS users ocupation wise

businessman

employee

farming

house wife

shopkeeper

student

worker

)ser&ationI- 54 users of *AS )elong to student categor'.

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(C &s. *AS

U4/// 11

V 2//// 41////-2//// $

4///-1//// 21nota##lica)le 3$

4000

14% >200005%

10000-

20000!%

4000-10000

27%

notappli"able

4#%

4000

>20000

10000-20000

4000-10000

not appli"able

)ser&ationI- 4$ users of *AS )elong to A categor' means student t0e' de#end on t0ere

#arents )ut mostl' users )elong to )elow 1//// income.

C-!AT( > (C *s. FS > *ASZ -/.$3

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A: &s. *AS

greater t0an 4/ 1

1,-2+ 5

2+-4/ 1/

)elow 1, $

greater than

40

1%

1!-27

7!%

27-40

1$%

below 1!

!%

VAS usage acc to age

greater than 40

1!-27

27-40

below 1!

)ser&ationI- +, users of *AS )elong to 1,-2+ age grou#.

C-!AT( > A: *s. FS > *ASZ -/.3

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CONCLUSIONS

M: "indin( ae*+

1. aor #ortion of t0e mo)ile users )elongs to t0e age grou# of 1,-2+ 'ears. T0is

segment of t0e customers constituting mainl' students.

2. ducation categories of B1/t0to 12t08 BPursuing :raduation and B)elow 1/ all

co&er nearl' similar #ercentage of customer )ase8 )ut #ercentage of graduate is

41.

3. aorit' of t0e mo)ile users )elong to students categor'8 w0ic0 0a&e a distinct

needs and #refer c0ea#er ser&ice o#erator )ecause of t0eir financial de#endence.

4. T0e #o#ulation )elonging to RA categor' com#rises of all t0e students w0o are

de#endent on t0eir guardians for t0eir mo)ile #0one e%#enditure.ut of t0e rest of

t0e #o#ulation of mo)ile users i.e. +, of t0e earning users )elong to t0e #eo#le

earning less t0an !s.1/8///-R #er mont0.

5. A maor amount of t0e customers )elong to t0e categor' of mont0l' e%#enditure

of B151-35/< B5/-15/ and more t0an +2 #ercent of t0e #o#ulation )elong to

users s#ending less t0an !s.35/ #er mont0 on mo)ile #0ones.

$. ut of 15/ users8 ++ )elong to more t0an one 'ear categor'8 22 )elong to $-

12 mont0s categor' and onl' 1 )elongs to less t0an $ mont0s categor'.

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+. ut of 15/ users8 31 get information related to new #lans t0roug0 SS and

1 from SSY!TA(!.

,. 4+ of usres dont use an' *AS and 2, users use SS ser&ice and ot0er use

callertunes and :P!S.

. out of 15/ users8 55 dont send SS.

1/. 4+ users are satisfied wit0 t0ere SS #rice and 53 users are not satisfied wit0

t0ere SS #rice.

11. 21 users use 25 rs.)ones card for SS8 12 users use 34 rs. 6ones card for

SS and $+ users dont use an' )ones card.

12. 5+ of users like )oll'wood callertunes.

13. + users c0ange t0ere callertune wit0 in 1-2 mont0s8 1/ c0ange lesst0an one

mont0 and 11 users ne&er c0ange t0ere callertunes.

14. $4 users c0ange 0is caller tune t0roug0 calls.

15. ut of 15/ users8 111 were not use callertunes.ut of remaining users8 ,2 users

easil' get callertune )ut 1, sa's no.

1$. +3 users dont know a)out 55$55 and onl' 2+ users know a)out 55$55.

1+. + users dont a)out tariff of 55$55 and onl' 21 know a)out tariff of 55$55.

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1,. ut of 15/ users8 14$ were not use callertunes.ut of remaining users8 5/ like

use g#rs on t0e mo)ile onl' and 5/ like attec0 to com#uter.

1. ut of 15/ users8 14$ were not use callertunes.ut of remaining users8 +5 use

*odafone li&e in :P!S and25 use ot0er t0an *odafone li&e.

2/. ut of 15/ users8 14$ were not use callertunes.ut of remaining users8 +5 users

like su)scri#tion for weekl' and 25 like 15 da's su)scri#tion.

21. 51 users of *AS )elongs to graduate categor'8 21 )elong to #ursuing

graduation8 1 )elongs to 1/t0-12t0and )elong to )elow 1/ categor'.

22. 54 users of *AS )elong to student categor'821 em#lo'ees811)usinessman

andremaning are 0ouse wife < worker.

23. 4$ users of *AS )elong to A categor' means student t0e' de#end on t0ere

#arents )ut mostl' users )elong to )elow 1//// income.

C-!AT( > (C *s. FS > *ASZ -/.$3

24. +, users of *AS )elong to 1,-2+ age grou#.

C-!AT( > A: *s. FS > *ASZ -/.3

SUGGESTIONS

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1. SS )ones card rates s0ould )e minimi@ed.

2. T0e com#an' s0ould go for increasing t0e users of :P!S.

3. T0e com#an' s0ould make attention on t0e users )etween age of 1,-2+

w0o are students.

4. T0e com#an' s0ould make efforts for increasing t0e new connection

users8 w0o earns more t0an 2////.

5. T0e com#an' s0ould im#ro&e t0e ser&ice of 55$55 and minimi@ed its

tariff.

$. T0e com#an' s0ould make attention on Callertunes and SS users.

+. T0e com#an' s0ould concentrate on t0e customers w0o are students

)ecause t0ere are &er' few customers )elow 1, 'ears and s0ould maintain

t0e customers a)o&e 4/ 'ears )ecause t0e' co&er a large area of

consum#tion.

!% (f we see education wise t0e com#an' s0ould attract t0e students w0o are

)elow 12t0standard. Here t0e com#an' 0as more o##ortunities for its

e%tension.

. According to income of customers most of t0e customers are not

a##lica)le8 t0e com#an' s0ould go for t0ose customers w0o earns more

income w0ic0 is &er' less area of consum#tion. )ecause 0ig0 earning

societ's customers will increase t0e income le&el of t0e com#an'.

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1/. Com#an's most of t0e customers are old t0an one 'ear. (n last si% mont0s

t0ere are &er' few )u'ers of connections. T0e com#an' s0ouldconcentrate on t0is #oint and s0ould satisf' t0e customers w0o 0a&e t0e

connection more t0an one 'ear.

11. (n t0e use of *AS8 most of t0e customer are not using an' facilit'. T0e

com#an' s0ould attract t0e customers of callertunes and :P!S users8 most

of t0e customers like t0e )oll'wood songs callertunes and after t0at

Har'an&i songs. T0e com#an' s0ould #ro&ide t0e songs easil' w0ic0 t0e'

like8 w0ic0 is a &er' good source of income for t0e com#an'.

!CDAT(S

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1. Sales #romotion tec0niEue s0ould )e used to sur&i&e in t0e market and to

increase t0e sales of new customers.

2. Ad&ertising media s0ould )e meaningful and a)le to #ersuade t0e

customers.

3. *odafone s0ould make attention on t0e 'oung age generation and on t0ose

customers w0o e%#end a large amount on calls and earners more t0an

2////.

4. *odafone s0ould #ro&ide t0e facilit' w0ic0 t0e customers want after

)u'ing t0e new connections.

5. T0e com#an' s0ould make t0eir calls eas' so t0at t0e customers can gain

knowledge of t0e ser&ices like 55$55.

$. T0e com#an' s0ould concentrate for satisf'ing t0eir customers. *odafones0ould #ro&ide t0e c0arming sc0emes for maintaining t0eir old costumers

and for attracting new age generation.

+. Ad&ertisement media s0ould )e like t0at t0e costumers can recei&e t0e

knowledge and information a)out *odafone so t0at t0e' can trust on it.

,. T0e com#an' s0ould launc0 t0e new sc0emes for )a)ies w0ic0 is a &er'fres0 and new idea for s0owing t0eir concentration on all t'#es of

costumers and fulfilling t0eir needs.

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LIMITATIONS

1. T0e res#onses collected are #erce#tion )ased so t0e nature &ariant can )e

)iasing factor.

2. T0e result of t0e stud' ma' not )e uni&ersall' a##lica)le due to regional

constraint.

3. ( was not a)le to co&er t0e w0ole !o0tak cit'.

4. T0e time for researc0 was limited.

5. T0e sam#le si@e was small.

$. anguage constraints were encountered t0e #roect sometimes w0en t0e

Euestions 0ad to transmitted to Hindi for res#onse

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ANNE?URE

ue&ti#nnaie

T0is Euestionnaire is )eing used for t0e researc0 work for 6A summer interns0i# under

DF Fni&ersit' and all t0e information #ro&ided will )e ke#t confidential.

NAME

PHONE NUM)ER

AGE GROUP

6= 1,

1,-2+

2+-4/

4/ AD A6*

INCOME MONTHLY

o 48/// ! SS

o 48///-1/8///

o 1/8///-2/8///

o 2/8/// < A6*

EDUCATION

o 6= 1/t0

o 1/t0T 12t0

o PF!SF(: :!ADFAT(

o :!ADFAT

OCCUPATION

o SHPNP!R6FS(SSA

o STFDT

o P7

o >A!(:

o TH!S8please specfy

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SINCE 1HEN ARE YOU USING A VODAFONE CONNECTION

o SS THA $ THSo $-12 THS

o ! THA A 7A!

MONTHLY E?PENDITURE ON MO)ILE PHONE

o 6= 5/

o 5/-15/

o 151-351

o 351-5//

o 5// AD A6*

FROM 1HERE DO YOU GET TO KNO1 A)OUT THE NE1 VALUE ADDED SERV

o HA!D(:S

o PST!

o !AD(

o SS R (*! CAS

o !TA(!

o TH!S8please specify

1HICH OF THE FOLLO1ING VAS DO YOU USE

SS

CA! TFS

:P!S

TH!S8please specify

HO1 MANY AVERAGE MESSAGES DO YOU SEND ON 1EEKLY )ASIS

SS THA 1/

1/ T 25

25 T 1//! THA 1//

ARE YOU SATISFIED 1ITH THE PRICE CHARGED FOR THE MESSAGES

[ 7S[ 8specify reason

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DO YOU USE THE SMS )ONUS CARDS4 IF JYESJ4 1HICH DENOMINATION

o 7So 8 s#ecif' reason

1HICH CATEGORY CALLER TUNES DO YOU GENERALLY LIKE

HA!7A*( S:S

67=D

!(:(FS

:(SH

TH!S8please specify

HO1 OFTEN DO YOU CHANGE YOUR CALLER TUNES

SS THA A TH

1 T 2 THS

*!

HO1 DO YOU CHANGE YOUR CALLER TUNE

SD SS

SCT TH!F:H CAS >! *DA>

P! STA! T CP7

DO YOU EASILY GET THE SONGS YOU ARE LOOKING FOR

7S

DO YOU KNO1 A)OUT 88788 SERVICE4 1HICH HELPS YOU SEARCH FIOR TH

TUNES

7S

DO YOU KNO1 THE TARRIFFS OF 88788 SERVICE7S

HO1 DO YOU USE GPRS TH 6( 7

ATTACH TH 6( T TH CPFT!

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IF YOU USE GPRS4 1HAT FACILITY DO YOU USE IN IT

SF!>(: > (T!TD=AD(:

6TH

1HICH SITES DO YOU SURF THROUGH GPRS

7 J*DA> (*J AD TH! ASSC(ATD S(TS

TH! THAT *DA> (*

1HAT KIND OF GPRS SUSCRIPTION 1OULD YOU )E INTERSTED

DA(7

=N7

15 DA7S SF6SC!(PT(

(:HT PACNS

ANY OTHER INFORMATION 1OULD YOU LIKE TO PROVIDE

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LIST OF A))REVIATIONS

2.+5: " 2.+5 :eneration

3: " 3 :eneration

A!PF " A&erage !e&enue Per Fser

6S " 60arat Sanc0ar igam td.

CDA " Code Di&ision ulti#le Access

CA( " Cellular #erators Association of (ndia

:P!S " :eneral Packet !adio Ser&ice

:S " :lo)al S'stem for o)ile Communication

(SP " (nternet Ser&ice Pro&ider

P2P " Peer to Peer

SS " S0ort essage Ser&ice

ST* " S#ecial Tariff *ouc0er

T!A( " Telecom !egulator' Aut0orit' of (ndia

*AS " *alue Added Ser&ices

*>S " *odafone Store

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6(6(:!APH7

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)I)LIOGRAPHY

1eb&ite&

1. 0tt#IRRwww.&odafone.comRetcRmediali)R#u)lic\#olic'\series.Par.5$5+2.>ile.datR#

u)lic\#olic'\series\.#df

2. 0tt#IRRwww.coai.comRstatistics.#0#3. 0tt#IRRwww.&odafone.inRe%istingusersR#agesRa)outus.as#%4. 0tt#IRRen.wiki#edia.orgRwikiR*odafone5. 0tt#IRRen.wiki#edia.orgRwikiR*odafone\ssar$. 0tt#IRRwww.&odafone.comRstartRa)out\&odafoneRw0o\we\are.0tml+. 0tt#IRRenter#rise.&odafone.comRglo)alRa)out\&geRw0ere\we\o#erateRfoot#rint.s#,. 0tt#IRRind.nic.inRstatistics.0tml

)##6&

+. Notler8 P0ili# I arketing anagement

,. Not0ari8 C.!. I !esearc0 et0odolog'