50cagencyprofile

8/2/2019 50cAgencyProfile

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3 background

4 philosophy

5 people

8 process

9 methods+solutions

10 products+services

12 clients

14 closing


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ownership 50 Carleton is 100% Canadian, wholly-owned by theprincipals, Ral Fortin, Henry Goegan and Tony Jurgilas.

head office 143 Durham Street

Sudbury ON P3E 3M9telephone 705 675 3183toll free 1 800 523 5814facsimile 705 675 2011

web www.50carleton.comemail [email protected]

history 50 Carleton was founded in 1978.

language services We offer all of our services in both English and French.Spanish translation is also available for traditionalmarketing services, multimedia, new media, web sites andweb-based training.
mailto:[email protected]:[email protected]


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Its not creativeunless it creates results.

Since the inception of 50 Carleton, this philosophy has beena way of conducting business. Results-oriented marketingand communications have given our firm an enviedreputation.

The delivery of our clients messages must be quick, agileand flexible.

We work as one with our clients to reach beyond theaccepted and strive to stimulate and foster new ideas andnew approaches to the business of advertising andmarketing.

We produce marketing and advertising materials that cutthrough the cluttermaterials that are not only interestingand well conceived, but absolutely relevant incommunicating meaningful benefits to consumersoverwhelmed with choice.

We use the latest available technology to ensure anefficient and effective delivery process.

We are entrepreneurial, innovative and opportunistic on ourclients behalf.

Neither client nor agency can accept the status quo. If weare to reach out to the clients market, we will have toprovide communication tools that make a powerful andlasting impression.

Good design of all communication materials adds value tothe products and services of business and improves the

quality of life of consumers.

Environmentally responsible design can assist in thegreening of existing industry, address energy efficiency,and sustain economic development.


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ral fortin R.G.D.senior partner

As founder and President of 50 Carleton, Ral has a quartercentury of experience in working with federal, provincialand local government as well as private sector accounts. Aslead account executive, he is responsible for

conceptualizing and delivering comprehensive bilingualmedia and communications campaigns. An expert in thefield of economic development, Ral is a strategist andvisionary with an intuitive insight into marketing the nexteconomy. A graduate of Mohawk and Cambrian Colleges, aswell as the Ontario College of Art [and Design], Ralsambition has always been focused on growing the mostprogressive creative agency in northern Ontario. Ral holdsthe designation of Registered Graphic Designer.

henry goegansenior partner

After leaving Laurentian University with an Honours BA inEconomics and Political Science, Henry embarked upon acareer in the public sector working as a constituent aid to aFederal Cabinet Minister. He then turned his attention to

the Ontario public service and eventually was invited tobecome an integral part of the fledgling world of northernOntario advertising agencies. He is now responsible forbusiness, strategic and creative planning, relationshipmarketing, new business development and client service.Henry also brings his copywriting abilities to the creativefold.

tony jurgilas R.G.D.senior partner

Tony is a founding member and Past President (2001-2003)of the Association of Registered Graphic Designers ofOntario. His vast experience in the graphic design industryhas led to the development of successful branding andcollateral campaigns across northern Ontario and aroundthe world. A qualified and skilled practitioner, he is charged

with the task of maintaining 50 Carletons high standard ofcreative quality and design ethics. Tony holds an HonoursDiploma in Graphic Design from Cambrian College, wherehe now delivers a professional Practices course hedeveloped to prepare graduating students for the realworld. In 2002 he co-authored a book entitled TheBusiness of Graphic Design.


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michel Dallairesenior copywriter,

thinker and translator

After graduating with a B.A. from Sudbury's LaurentianUniversity, and with an M.A. from the University of Ottawa,Michel launched an impressive career. For over 15 years,he has worked as a copywriter (English and French) and as

a translator (English to French, French to English), and hasbeen involved with most of the agencys major accounts atthe local, provincial, national and international levels,working with both print and electronic media (includingtelevision, radio and the Internet). Michel is the author ofeight books, including three novels, one book of shortstories, and four books of poetry. In 2000, he alsoproduced a CD of poetry for which he received a provincialaward. In 1992, his novel Terrains vagues earned him anational award.

lesley st.amouradministrator

Lesley is responsible for the management and supervisionof our team. She provides accurate and reliable cost controlon advertising projects including planning print, radio andtelevision media campaigns. She liaises with in-housedepartments, freelancers and suppliers to ensure projectsproceed within budget and deadline parameters. Withformal training in new media, production and webdevelopment, Lesley has a professional ability to supervisethe overall development and production of our clients'projects.

geoff mortonsenior production artist

Geoff is a valued member of the team. His skills atillustration and animation are second to none. He is alsoresponsible for the production of pre-press art for mediacampaigns. Geoff has produced animated televisioncommercials and is involved in the production of e-learningmultimedia modules. He holds a Graduate Diploma inGraphic Design from Cambrian College. He continuallyengages in upgrading and training with industry softwareplatforms.


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marc rancourtnew media, programmer

Marc is dedicated to designing robust systems that meet orexceed client expectations. His specialties include thedesign and implementation of Web-based applications anddata management systems. Marc consistently meets or

exceeds expectations in everything he does. In 2002, hegraduated from Collge Boral with both Techniques dessystmes informatiques and Technologie du gnieinformatique diplomas with a 4.0 GPA. His programmingtalent has now become a passion. Marc also teaches a WebDesign course at Cambrian College where he strives to passon to his student that the key to success of any project isthe thought, planning and conceptualization processes overtechnology.

nicole myreadministrative assistant

Nicole obtained an Honours Executive Secretarial Diplomafrom the Ontario Business College and kept it in a safeplace for 14 years while she raised a family. She alsobecame an active volunteer in the school system, workingin the library and helping children develop their readingskills. In the meantime, she kept current with businesspractices and technology and now applies her acuteorganizational skills to our team.

daniel gingrasassociate

Daniel established himself in the political world as a specialassistant to a Federal Cabinet Minister and as coordinatorthe Ontario Liberal Party. He then embarked upon a careerin the Ontario public service as French Language ServicesCoordinator for the Ministry of Correctional Services andheld senior management positions at both Cambrian andBoral Colleges.

He then discovered a talent in major fundraising initiativesat Collge Boral and for the Heart and Soul Campaign.After having raised 30 million dollars, Daniel started hisown Fundraising Management Services called Gingras andAssociates specializing in feasibility studies, capitalcampaigns, volunteer recruitment and governance training.


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john fortinassociate creative director

Widely recognized as one of the leading creatives innorthern Ontario, Johns design career spans the nation. AnHonours Graduate of the Ontario College of Art and Design,John specializes in corporate identity, illustration and

packaging design. He has worked on a variety of accountsincluding print publications and branding systems. Hisdesign legacy sets an example for us all.

marcel vaillancourtresearcher, account executive

Years ago, a mentor told Marcel that in the future you willneed to be multi-skilled. Marcel took it to heart. While hehas spent the last six years furthering his broadcast careeras a senior national and international producer for theCanadian Broadcasting Corporation in Toronto, he has alsoestablished his credentials as a news reader, publicspeaker, college lecturer and workshop leader andfacilitator (in both French and English). Bitten by theshowbiz bug years ago, Marcel has also dabbled in musichaving produced many concerts and marketed recordings.His ongoing quest to learn, do and teach provides us with avaluable marketing resource. Marcel is fluently bilingual. Heholds a Bachelor of Arts in Economics from LaurentianUniversity, and a Bachelor of Applied Arts in BroadcastJournalism from Ryerson.


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a full-service solution Full-service in multimedia, new media, marketing andcommunications means the ability to research, interpretresults, and recommend appropriate actioncombined withthe ability to see these recommendations through with

high-quality productson-time and within budget.

The most important aspect of a full service agency is theability to bring depth and experience to a marketing orcommunication challenge.

weve been doing it for many years 50 Carleton offers a full range of marketing and advertisingservices market research marketing surveys marketing planning campaign development creative development print and electronic advertising production

multimedia planning and production active account management

Of equal importance is our high standard in theprocurement of contract services. We believe that full-service also extends to developing solid relationships withour suppliers in many related fields. It is important tomatch tasks and desired results with supplier capabilities toensure delivery of the best possible product.

To facilitate full serviceability, 50 Carleton employs a corestaff and maintains close working relationships with a widerange of freelance specialists and professional serviceproviders.


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deadlines, costs,production controls

Production control begins with budgeting and projectplanning.

A computer-based, customized cost-accounting and job-

flow program allows us to track all projects at any givenstage from start to delivery.

The following is a brief synopsis of our method forproduction and quality control of a typical project:

research and planning Once the research, analysis and strategic planning hasresulted in a concrete multimedia, marketing or advertisingaction plan, we set to work on a budget before commencingany project. We seek quotes from a minimum of threequalified and quality suppliers as required.

budgeting Our quotation is presented, and authorized agency andclient representatives sign a budget approval prior to

commencing work. Budget updates are similarly required ifthe circumstances or requirements of the job change.

inhouse briefing The creative and production staff are fully briefed on theobjectives and requirements of the marketing plan. Acreative platform is established and copywriting and visualdesign development is started. The results of all efforts areassembled into a cohesive and comprehensive presentation.Final copy and layout are presented with approval forms tobe signed by agency and client representatives. Onceapprovals have been received, final production can proceed.Proofs of all material are prepared for final approval.

outside production Outside production is scheduled in co-operation withsuppliers to meet the deadline. We monitor all our suppliersto ensure the quality and timely completion and delivery ofmaterials.


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good design is good business The following are the products and services that result fromour five broad service categories:

advertising strategy planning

audio-visual presentations computer / Web-based training corporate and product literature corporate image development design and pre-press production direct mail campaign design and implementation direct marketing direct response and tracking display systems and trade shows distributors incentive programs environmental design interactive multimedia displays magazine advertising market and product research

marketing plan development media services multimedia design and production packaging design point of purchase displays public relations radio and television production sales promotions strategic planning Internet / Web site design and production e-commerce Web solutions Intranet and Extranet design and production


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50 Carleton, operating as a full service marketing andadvertising agency, specializes in strategic planning,marketing implementation and visual communication.

We have five main areas of service:

marketing consultation strategic planning marketing plans

new media Internet/Intranet applications multimedia production animation coding and programming e-learning content and software development

advertising concept, design and layout media planning

media placement and negotiation

creative concept, design and layout campaign development

production pre-press preparation and print co-ordination illustration art and creative direction multimedia production animation photography


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partial list ofpast and present clients

AllYourFurniture.com Atlas Copco - International Boart Longyear Limited - International Cambrian College - Sudbury

Carol Welsman Music Inc - Los Angeles City of Greater Sudbury Economic Development and Planning Services Collge Boral Computrek Cyberbeach Dawns Images Deep River Hospital - Deep River Denturists Association - Ontario Dr. Ron Baigrie Domtar - Espanola / Ottawa / Montral Entreprise Boreal Fontaine & Associates Heart&Soul Campaign

HRSRH: Hpital rgional de Sudbury Regional Hospital - Sudbury Inco Limited J.S. Redpath Ltd. La Nuit sur ltang Lake Obabika Lodge Laurential Publishing Laurentian University Learning Library - Toronto Lessard Welding MacIsaac Mining Mackenzie Consultancy Corp Metro - Montreal Mid-North Monitor

Ministre de la Sant - Ontario Ministry of Northern Development and Mines - Ontario MTI - International


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partial list ofpast and present clients

N. Morissette Diamond Drilling - Haileybury NOHFC: Northern Ontario Heritage Fund Corporation - Ontario Northern Medical School - Sudbury / Thunder Bay

NorthernTel NorthernTel Mobility Office of Francophone Affairs (OFA) - Ontario OraclePoll Research Persona Communications - National Science North Sling Choker - Northeastern Ontario Sudbury Mining Products - Sudbury Tlbec Mobilit - Quebec Telemedia - Q92 - Northeastern Ontario TESC - Sudbury / Ottawa


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contact information Should you have any questions or require any furtherinformation, please feel free to contact us at any time.

Henry Goegan

Senior Partner

voice 705-675-3183cell 705-677-9056

1-800-523-5814fax 705-675-2011

e-mail [email protected] www.50carleton.com
mailto:[email protected]://www.50carleton.com/mailto:[email protected]://www.50carleton.com/

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