500 bc live full_boar_oct_2013_2
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Why battle life's challenges as if no one has ever been here before? Think of 500 BC as the place to go each day for ancient wisdom, modern insight, and a whole lot of fun. Live full boar!TRANSCRIPT
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LIVEFULLBOAR
Introduction
Critical to survival since the dawn of man, and the most popular online activities in the world today.
Yet we’ve only scratched the surface.
It’s time to live life ‘full boar’…
500 BC is a new media platform for the inner self with applications that take users on the timeless journey of self-discovery guided by history's greatest thinkers and ancestral connections in a fun, stimulating quest to live better.
The opportunity:A new solution to man’s oldest quest.
3Confidential
500 BC is built unconstrained as a platform – it works from the web, mobile web, in-app, and has baked-in virality around sharing.
Introducing wisdom on demand.
social game
Think of 500 BC as part…
wisdom-dispenser
personal muse
ancestral guide
wellness coach
Play/Casual Gaming (mobile/social)
Social Networking Self DiscoveryReaches 82% of the world’s
2 billion Internet users worldwide who are age 15+.
Accounts for 1 of every 5 minutes spent online
$13B industry (US), subset of $1.9T global wellness industry Modern industries with ancient roots. There are 289 million wellness consumers in the world’s industrialized countries
SELF DISCOVERY – Make personal exploration easy and fun PLAY – Make play relevant to real life; learning through play builds confidence SOCIAL NETWORKING – Make social connections that matter
Addressable audience:Intersection of three very large markets.
100 million people/day play mobile games500 million people/month play social games
84% of tablet owners, 64% of smartphone owners play games82% of time spent with mobile media happens via apps (games)
Mobile gaming expected to hit $12.5B by 2015 fr. $3.7B in ‘12
Stanford Research Institute’s (SRI International) study of wellness in the world’s 30 most industrialized countries. According to SRI, the wellness industry includes proactive approaches to feeling better and preventing sickness. SRI estimates that there are 289 million wellness consumers in industrialized countries 81% of those surveyed said they were ‘extremely’ or ‘very interested’ in improving personal wellness.
© 500 BC, Inc., 2013
5Confidential
The 500 BC opportunity:Filling the gaps in content and connection.
ENTERTAINMENT
INSPIRATION
RELEVANCE
SOCIAL The ‘story of me’ comes to life.
Who were my ancestors,
who am I, who do I want to be
and am I on track?
Discover my connections to the world, past and present.
The power of community. Crowd source real problems… with friends, tribes, common (or opposite) profiles.
Wisdom on demand. Personalized insights as I need them from the wisdom of the ages and my ancestral connections.
“What can I do right now to live better?”
Mind: Brainpower & reason
Body: Physical self & wellness
Spirit: Vital inner essence
Heart: Social center & ancestors
Energy: Available power
Endurance: Staying power
Happiness: Contentment, joy
Strength: Courage; backbone
GAS TANK MEASURES BALANCE STATE MEASURES
What do you need at this very moment? What is your advantage? Your challenge?
Proprietary algorithm & wisdom genome databases: Timeless truths personalized as you need them.
In every game, there are patterns of success. This is especially true for the game of life. Our interactive tools and proprietary algorithm offer a gateway to vast wisdom traditions buried deep in our inherited past…
HEREDITARYTRIBES
UNIVERSAL SYMBOLS
ANCIENT THINKERS, PHILOSOPHIES
TRIBAL ENEMIES
CULTURAL LORE
NATURAL CURES
ANIMALLORE
PYTHAGORAS/NUMEROLOGY
TREELORE
HEALING STONES
SCIENCE & NATURE
QUOTES/PROVERBS
WORDS(ANTONYMS/ SYNONYMS)
TRAVEL/SACRED SITES
SEASONS/ASTRONOMY
ANTHROPOLOGYMYTHOLOGY
SCENTS/ COLORS
SOUNDS/ MUSIC
Engagement power: the ‘game of you.’Validate the self, reward curiosity.
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“What skill, power or gift do you need today?” We give each user unprecedented insights— a virtual ‘portal of you.’
Everything in our lives is a piece of a long line of events and lives that came before. Just seven percent of all humans who have ever lived are alive right now. Why battle our way out of life’s challenges as if no one has ever been here before? Why not benefit from the 93% who came before?
A view of ourselves from the inside out:
Confidential
UNIVERSAL RHYTHM (UR) ALGORITHM
Mind: Wisdom, brainpower meaning
Body: Wellness,physical self
Spirit: Vital inner
essence
Heart: Social center, ancestry
Happiness: Contentment; abundance, joy
Energy: Available power
Strength: Backbone; courage
Endurance: Staying power, stamina
WISDOM GENOME DATABASES
COMPANY / APP DATE LAUNCHED
TIME TO 1 MIL. USERS CURRENT USERS[Monthly Active Users (MAU)]
REVENUE / VALUATION $ / USER
Draw Something(product of OMGPOP)
2/12 9 days 5 million $180 millionZynga’s acquisition price, 3/12
$17.50
Pinterest 3/10(closed beta)
20 months to 1 million;fastest site to reach 10 million unique visitors
48.7 million $2.5 billionFeb. 2013 valuation; privately held
$51.33
Angry Birds(product of Rovio)
1/10 Space app took 35 days to reach 50 million users
263 millionMore than 1 billion downloads
$9 B Privately held
$34.22
Instagram 1/10 2.5 months 90 million $715 millionFacebook’s acquisition price, 4/12
$23.00
Playdom 2008 12 months 20.6 million $763 millionDisney’s acquisition price, 7/10
$19.07
Twitter 4/07 24 months(50 days later it hit 10 million)
200 million $11 B Privately held
$55.00
Zynga 1/07 CityVille, launched 12/10, hit 12 mil in 1 wk; 100 mil in 40 days
232 million $2.34 BMarket cap, 4/18/13
$10.09
Facebook 2/04 9 months 1,100 million $90 B Market cap, 4/18/13
$81.81
LinkedIn 5/03 18 months 200 million $27 B Market cap, 4/18/13
$135.00
According to Peter Farago of mobile analytics provider Flurry, “What makes a hit is 1 million daily active users per platform (e.g., 1 million on iOS and 1 million on Android).” By far the most important metric is retention — the percent of users who come back the very next day after they first sign up. A reasonable retention rate is 20 - 30 percent; great retention is 50 – 60%. Source: http://allthingsd.com. Angry Birds 2012 EBITDA was up 50% from 2011, to $98.5 million in 2012 30% of Angry Birds revenue is derived from branded merchandise. Sources: BusinessInsider.com; Rovio
Mobile accelerates demand, and…Stickiness drives valuation…
By 2015 nearly every person on Earth will have a mobile device. Growth in smartphone and tablet markets are expected to take social gaming to new heights. By far the most important metric is retention — the percent of users who come back the very next day after they first sign up.
Learn, laugh & log off. As Einstein said:
“Nothing happens until something moves.”
Summary: A mass migration to what matters
500 BC galvanizes the quest to live life ‘full boar,’ amplifying learning, health, relationships & career. 9Confidential
500 BC’s mission: to issue a global wake-up call to grab your mojo by the horns and live life “full boar.” The sages of the ages, ancestral connections and Boris, the wild boar, symbol of the inner warrior are here to help each person discover his/her unique path and take action to live well; mind, body, spirit and heart.
Man needs meaning (and women have questions): 500 BC is designed to satisfy the timeless quest for meaning, where the individual him/herself is buried treasure. Humans naturally orient to information and ideas that we are personally invested in.
A new daily habit: The stickiest media platforms are those that are most reflective of the user; in 500 BC, the user is at the heart of a great mystery unfolding.The need to know more becomes addictive.
APPENDIX
© 500 BC, Inc., 2013
10Confidential
iPad covers (also producing iPhone covers)Boar-rings
STORE – sampling of merchandize
11Confidential
BOAR BOT
Economic pressures and global upheaval drive demand for deeper connections that inspire; self discovery is a vitally important journey for career, relationships & health.
ENG
AGEM
ENT
HIG
HLO
W
HIGHLOW MEANING/RELEVANCE
SOCIAL
GAMING
You’ve arrived
Start here
Staking out unclaimed territory:The right message for the new media landscape.
Things I like reflect how I see myself.
See my pics; ‘like’ me.
Read my thoughts; ‘follow’ me.
I like to play and be entertained.
I ‘like’ me, am learning, entertained
& see myself in a new light.
I don’t know why I’m here.
Network for my professional
life.
Which attributes will win consumers’ hearts, minds & souls?
12Confidential
Meaningless sharingStrive to be ‘liked’Privacy concerns
Meet new people Find old friendsShare photos TOO MUCH
JUNK FOOD
Social Networking
Entertainment Media
(Play/Gaming)
limited
extremelylimited
limited
extremelylimited
THE GOOD THE BAD
Discovery/Personal
Development
extremelylimited limited
NET NET
TOO MINDLESS
TOO HEAVY
Mindless clickingDetached from real world
Not living real life
FunStress relief
Competitive spirit
Linear processBig time commitment
Expensive
Learn to like oneselfBuild resilience
Personally meaningful
Spark healthy interest in self / confidence
Deep connections; real world is fun
Meaning: understand more about myself
Improve mindfulness / wellness
WHOLE FOOD (that is fun to eat)
OPPORTUNITY:Connect and unify core human needs with technology…
THINK[reason, imagine]
DO [create, move]
PLAY [connect, socialize]
The opportunity, cont’d :Assessing the gaps in content and connection.
QUEST: BASELINE QUIZ GAS TANK / BALANCE STATE ETHNICITY / 500 BC TRIBESUSE CASE
Rachel Mother of two
Age 46 Happiness Energy Strength Endurance
HebrewScythian
Russian JewValidation:
Be seen for the real me. Re-connect to best aspects
of myself.
MIND
SPIRIT
HEART BODY
Morgan Retired exec
Age 54 Happiness Energy Strength Endurance
Become more healthy: Healthy mind, body, spirit.
Apply success traits to broader life. Seeking ‘Act II.’ MIND
SPIRIT
HEART
BODY
CeltFinn
British, FrenchFinnish
College students (“Echo-boomers’): Highly educated; value time over money, relationships over work - key to viral growth.
Generation X women: typical Zynga 'ville' player; active, educated, family-oriented, agree w/’pursuit of happiness’.
Fine tuning the target:Psychographic and demographic segmentation.
Working Millennials: characterized by desire to solve world problems that older generations have failed to manage.
Boomer women: Peak income-earning years; focused on wellness, next life-phase interests.
Smart phone, tablet owners interested in wellness and ancestry across the following demographics:
DanProgrammer
Age 26
Explore / take a risk: Engage creativity/right brain.
Need career change.
MIND
BODYSPIRIT
HEART PomeranianEtruscanNative American
PolishItalian (Tuscany)
Cherokee
Happiness Energy Strength Endurance
CJCollege student
Age 21
Kwa, GurCelt
African AmericanScottishValidation:
Am I on the right track? What are my natural
strengths for future career? Happiness Energy Strength Endurance
MIND
BODY
SPIRIT
HEART
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500 BC is targeting the following primary customers:A. 50 million U.S. tablet owners; 60+ million current U.S. social gamersB. iPhone and Android users C. Wellness-minded people 21 – 55 who are online savvy and use Facebook and/or Google+
Phase two: After we gain traction, the company will develop multiple language versions of our application, starting with French, Italian, German and Spanish by mid-2013, followed by initial Asian markets in late 2013.We expect that the typical 500 BC customer frequents Whole Foods and Trader Joe’s, listens to NPR (27 million/wk) and Pandora radio (75 million/wk), banks online (44% of people 35-54), has a college degree and an active lifestyle.
Target Audience
Strategic influencers: bloggers, pressSpark & feed need to learn moreBoris (spoke-boar) comes to life: Twitter, YouTube, Blog, Facebook, PinterestEmail marketing, Tell-a-friend
Relevant Awareness:Ignite viral power / word-of-mouth
Engagement
Relevant AwarenessTarget strategic influencers in key verticals
Advocacy Loya
lty
Engagement:Personalized contentFree, interactive; delivers instant gratification New & different insights every dayFriends like it; high cool factor
Loyalty & Advocacy:Can’t outgrow ‘the story of me’Great story / personally meaningfulI feel prideful, rewarded for my timeBoar Store – Outfitters for the Game of a Lifetime
Go to market strategy: Personalization and platform independence power.
500 BC is built unconstrained as a platform – it works from the web, mobile web, in-app, and has easy baked-in virality around sharing. Instant merchandizing, leveraging our HTML5 presentation layer helps power free lead-gen sources and highly targeted, highly efficient strategies designed to drive significant growth at minimal cost.
16Confidential
Future B2B potential: more mindful = more productive
500 BC also has direct application for employers and schools (ages 13+). Our content management system (CMS) is designed for easy customization and integration with aggregators…
500 BC transforms the linear format into an actionable one, increasing engagement.
Amplify corporate wellness engagement
500 BC can offer additional in-game benefits for users who support services like eScrip, helping improve adoption and growing awareness and users for a great cause.
Amplify school fundraising efforts
17Confidential
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500 BC – The Axial Age
Below is a partial list of the people and events of 500 BC that changed the world:
Confucius, Pythagoras, the Buddha, Socrates, Plato, Lao Tzu, Sun Tzu, Cyrus the Great, Aesop, Aeschylus & Thespis, the Seven Sages, Hippocrates.
Golden Age of Greece, Persian Empire, birth of the Roman Republic, Celts,
Olmecs and Mayans, Nok of Africa, Scythians, founding of Shintoism in Japan, Hebrew tribes return to the Holy Land, emergence of Norse and Germanic
tribes; some say it was also when Odin 'discovered' the Runes.
500 BC was the apex of the Axial Age, when some of history’s greatest thinkers and civilizations emerged
and changed the world.
MIND
BODY
SPIRIT
HEART
HAPPINESS
ENERGY
STRENGTHENDURANCE
Where you are now
Where you want to be
Three steps
forward,
two
steps
back
loose footing
A place to reflect
Unknown jungle
“Beware
the barrenness
of a busy
life.”
- Socrates, 469-399 BC
Scale new heights
CHANGE
thorny patch
Life’s a beach
GROWTH
Seek answers to life’s real questions
Dig deep, and you’ll strike gold.
life is a riddle
obstacles
on the path
global
village
Take the measure of you
< BACK
Tap into the
wisdom of the ages
& your ancestors
“Life must be
lived as play.” - Plato, 429–347 BC
GET ME STARTED
PLAY
All questions, answers and wisdom gems are scored by our Universal Rhythm (U.R.) Algorithm
Mind: Brainpower & reason
Body: Physical self & wellness
BALANCE STATE MEASURES
Spirit: Vital inner essence
Heart: Social center & ancestors
Endurance: Staying power
Energy: Available power
Happiness: Contentment
Strength: Courage; backbone
GAS TANK MEASURES
SeekerCurious quester
seeking to discover
deeper meaning
about the grand mystery of yourself.
JourneymanSkilled artisan honing
the craft of the self,
preparing your sea legs
for the journey.
ExplorerAble voyager and
trailblazer open to
new discoveries and
adventures on life’s
paths.
Road Warrior
Brave traveler on the
road of life unafraid to
face challenges,
obstacles or the
humorless.
Cycle of daily “Boar-o-scopes” with a continuous flow of new insights and feedback…
SageWise thinker in
search of greater
illumination to bring
joy and purpose to
daily life.
After 3X through five primary levels, gain access to the Wisdom Circle and ramp-up the learning and fun even more
As you progress through the levels, your personal grove grows…
How to progress: New levels, new growth…
Wisdom Circle Complete three cycles through all five levels and receive a solid bronze talisman. Proudly wear it to the cave, disco, class or dentist’s office. The only thing you cannot do is buy it; it can only be earned.
Home A Full-Boar Life Health & Fitness Wisdom Traditions Sages & Places Universal Symbols Wallow
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