5 youtube marketing lessons from unlikely sources
TRANSCRIPT
5 YOUTUBE MARKETING LESSONSfrom Unlikely Sources
Based on an article that originally appeared on my site.
I’M A WRITER AND A
MARKETER
THIS MEANS I SEE MARKETING
EVERYWHERE
AND BECAUSE MARKETING IS ALL ABOUT
RESULTS…
GOOD IDEAS CAN COME FROM
ANYWHEREAS LONG AS THEY WORK
…
HERE ARE 5 YOUTUBE MARKETING LESSONSI LEARNED FROM UNLIKELY SOURCES
1. MICHELLE PHANMichelle Phan Uses Facebook Video to Cross-Promote YouTube Content
https://www.youtube.com /user/MichellePhan
MICHELLE PHANIS A REALLY BIG DEAL
ONE WAY SHE GOT BIG IS BY LEVERAGING MULTIPLE PLATFORMS
CORE FAN-BASE
FOR EXAMPLE…
https://www.youtube.com
WHENEVER SHE RELEASES A VIDEO ON YOUTUBE…
https://www.youtube.com
https://www.youtube.com
SHE ALSO CREATES A SPECIALLY MADE TRAILER TO PROMOTE IT ON FACEBOOK VIDEO…
2. FOOD WISHESFood Wishes Complements Each Video With A Longform Blog Post
https://www.youtube.com
https://www.youtube.com
FOOD WISHES CREATES TWO DISTINCT, QUALITY PIECES OF CONTENT EACH WEEK
Blog Post Video
https://www.youtube.com https://www.youtube.com
FOOD WISHES CREATES TWO DISTINCT, QUALITY PIECES OF CONTENT EACH WEEK
Blog Post Video
EACH IS GREAT ON ITS OWNBUT THEY WORK BEST TOGETHER
https://www.youtube.comhttps://www.youtube.com
BY FUNDAMENTALLY LINKING THE TWO, THEY REINFORCE THE WHOLE EXPERIENCE AND EACH IMPROVES THE OTHER
3. IDEA CHANNELPBS Idea Channel Makes Comments Part of the Content
IDEA CHANNEL’S COMMENT SECTION DOESN’T LOOK LIKE THE REST OF YOUTUBE’S…
https://www.youtube.com
(Pictured: the most civil YouTube comments section. Ever.)
https://www.youtube.com
THIS IS BECAUSE THEY INCORPORATE THE PREVIOUS EPISODES COMMENTS INTO THE CONTENT
https://www.youtube.com
NOT ONLY DOES THIS GET PEOPLE EXCITED TO COMMENT CONSTRUCTIVELY, IT ALSO HELPS PROMOTE PAST CONTENT
4. SCHOOL OF LIFESchool of Life Maintains Graphical Consistency to Build their Brand
https://www.youtube.com
SCHOOL OF LIFE’S CHANNEL COVERS A WIDE VARIETY OF TOPICS…
https://www.youtube.com
SCHOOL OF LIFE’S CHANNEL COVERS A WIDE VARIETY OF TOPICS…
BUT THEY DO HAVE ONE THING IN COMMON…
https://www.youtube.com
ALL THEIR VIDEOS SHARE A COMMON AESTHETIC AND DESIGN LANGUAGE.
https://www.youtube.com
ALL THEIR VIDEOS SHARE A COMMON AESTHETIC AND DESIGN LANGUAGE.
STRONG AESTHETIC ALLOWS THEM TO COVER A WIDE VARIETY OF TOPICS AND
STILL MAINTAIN A STRONG CONSISTENT BRAND IDENTITY
5. GLOVE AND BOOTSGlove and Boots Uses Humor and Wit to Communicate Complex Ideas (and Make Them Stick)
GLOVE AND BOOTS USES PUPPETS…
…TO EXPLAIN DENSE ACADEMIC IDEAS*
*among other things
TO EXPLAIN DENSE ACADEMIC IDEAS*
*among other things
HOW DO THEY PULL IT OFF?
TO EXPLAIN DENSE ACADEMIC IDEAS*
*among other things
HUMOR!
https://www.youtube.com
HUMOR HELPS MAKE THEIR VIDEOS ENTERTAINING AND ACCESSIBLE
Michelle Phan Uses Facebook Video to Cross-Promote YouTube Content
Food Wishes Complements Each Video With A Longform Blog Post
PBS Idea Channel Makes Comments Part of the Content
School of Life Maintains Graphical Consistency to Build their Brand
Glove and Boots Uses Humor and Wit to Communicate Complex Ideas (and Make Them Stick)
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