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5 Winning Online Strategies for Nonprofits

Tips and technologies that boost outreach, advocacy and fundraising

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Agenda• Online Tools for Nonprofits - Overview

• The Role of Online Marketing and Fundraising

• Winning Strategies1. Leverage Your Supporter Data2. Engage More People3. Evaluate Communication Strategies4. Target and Segment5. Get Started Now

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Are you seeing the bigger picture?

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Overarching Strategy for Results

How is online different?

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Creative

Younger

Organic

Communicate

Immediate

Viral

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Winning Strategy #1:Selecting a Donor Database

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Who should we be talking to?

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How should the data be accessed?

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Anytime

AnyoneAnywhere

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Winning Strategy #2:Capture Email Addresses

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Building Email File

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www.

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Building Email File: Website Conversion

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Downloadable Materials & Other Incentives

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Winning Strategy #3:Target and Segment

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Double the response rate

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Personalization for Retention

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50% increase in retention

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Winning Strategy #4:Evaluate Communication Strategies

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Re-Thinking Email Communications

WhatWhenWhoHowWhereWhy

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Campaign Approach and Follow Up

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Message 1$1,811 Gifts

Message 2$1,951 Gifts

Message 3$2,900 Gifts

$6,912 Total, Almost 4X the initial amount

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Integrated Appeal Calendar

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Membership Renewal

Spring Direct Mail Campaign

Newsletter

Advocacy Alert

Fall Direct Mail Campaign

Holiday Newspaper Ad

Results• Typically lift response 5-15% through integration• Also able to execute low cost web-only appeals

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Relationship Pathways

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Welcome Series

New Prospects Part 1

“Thanks so much, and by the way, you might not

know….”

Part 2

“Thanks again, and just wanted to

update you on….”

Pledge, Petition,

Ask

“Please help us by….”

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Winning Strategy #5:Get Started Now

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Assessment• How can online initiatives support my

overall goals?

• Where am I today with my online efforts?

• Take inventory of baseline numbers

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Start Small - Grow Fast

• Walk• Jog• Run

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• We provide nonprofits with the right tools

• We help you move beyond just storing data

• We make it easier for you

• We provide strategy and services to make you successful

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Engage with Convio

In the coming days you will receive a link to a personal website with specific information that matches your interests and needs.

For copies of this presentation slide deck or if you have any questions please email: info@convio.com OR call: 888-528-9501