5 ways to totally sabotage your cookie franchise
TRANSCRIPT
5 Ways to Totally Sabotage Your Cookie Franchise
Topics of Discussion:
1. Don’t Listen to Your Employees2. Don’t Listen to Your Customers3. Do Everything Yourself4. Never Think Outside the Box
#1 Don’t Listen to Your Employees
To run a strong business, you’ll need to pay equal attention to both your employees and
your customers. It’s no secret that happy employees make a strong business, which in
turn makes happy customers. So why do franchise owners continue to ignore the
wishes and demands of their employees? Keep your business an open environment
where employees feel comfortable speaking their mind, and you’re opening a gateway to a
happy work environment.
#2 Don’t Listen to Your Customers
On the opposite end of your employees are your customers, who truly are the
lifeblood of your business. If you’re not striving every day to make sure that your
customers are happy, you’re failing at Franchising 101! In addition to gaining
more customers, it’s critical to make sure that you’re retaining existing customers who will stay customers for life. Strong
customer service is non-negotiable.
#3 Do Everything Yourself
In a classic case of egomania, there’s the franchise owner who insists on doing
everything himself or herself. Newsflash: it’s impossible to run a sustainable
business if you insist on doing everything yourself! A good cookie franchise is about
trust and teamwork, in addition to the desire and drive for performing well. Hire a
qualified, competent team that you can count on and watch your business flourish.
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