5 ways to increase social engagement and followership
DESCRIPTION
Discover new ways to increase Facebook fans, as well as engagement. Learn how to find your social audience, craft your business story, blog with purpose, deploy low-cost social campaigns and most importantly, measure your results.TRANSCRIPT
5 Ways to Increase Social Engagement and
FollowershipEric Ellis, Social Media Mgr.
@ericjohnellis@deluxecorp
#DLXSpeedMktg
Agenda
Who’s your audience?
Why is it important?
• To ensure • your content resonates
• you are providing content when it is most likely to be seen
• you know where your audience is seeing your content
Finding your audience
• Use Facebook insights
Who’s your social audience?
https://www.facebook.com/help/search/?q=insights
Finding your audience
• Uncover your:• Demographic• Content resonation• Optimal posting Days• Optimal posting
Times• Optimal posting Type
• And• Where people see you• How people see you
Tell a Story
Tell a story
• Visual wins every time (FB and TW)• Leverage all media channels+social• Do you have a marketing campaign going on?
Leverage social media to help get the word out!
• Allow others to share your content: Story-generation, social shareable
Bring the visitor into your world
Tell a story
• Find content that is relevant to your audience throughout the week
• Use Hootsuite to schedule out content in advance for the next week
• Use images to ensure your posts are engaging (iStock, Dreamstime, etc)• Mirror same posts in Twitter as in Facebook
If you only have 30-60 minutes/week…
Start a Blog
Start a Blog
• Creates a content hub
• Gives your company a personality
• SEO Value
Why Blog?
Start a Blog
• Through your social content exploration, did you find something that really hit you? Blog about it!
• Post often enough• Socially-Shareable
How to get started
You don’t have to be rich!
It doesn’t take a rich man
• Schedule messages on Twitter and FB• See newsfeed of multiple
brands/people
FREE social scheduler
It doesn’t take a rich man
• Create something fun
• Gather more fans
• Gather more emails
Ready for something fun??Social Applications
It doesn’t take a rich man
No Budget? That’s ok! There’s Still Hope!
• Increases interaction on users timeline
• Interactions will change the FB algorithm to increase likelihood that post will show in users newsfeed going forward
Test, Test, Test
Test, test, test
• Vary your posts: times, days, cadences• Vary your posting styles: Status, Links, Photos• Measure, measure, measure• Measure your content via Facebook Insights
MONTHLY to find the type of content that is receiving interaction
Test and measure to see what resonates with your fan-base
Putting it all together!
Putting it all together
Putting it all together- Content
• Finding your cold house culprits!
• Cold weather, hot showers. Is your water heater ready for winter?
• 6 DIY ways to save on home heating
• How to winterize properly
• Twitter Chat Tuesday—How to prep for Winter with our resident expert
• Facebook Friday—Not all furnaces are created equal! Snap a pic of yours & you could win!
Putting it together - fun!
• Close the crawl space vents around your foundation to keep cold air out.
• Check seals around doors and windows, add weather strip or caulk if needed.
• Install a programmable thermostat if you don't have one. It will save you money.
• Install insulation gaskets behind your electrical outlets to keep out cold air.
• Put your ceiling fan on reverse
• Install a humidifier
Are you ready for Are you ready for winter?winter?
Take our quiz to Take our quiz to find out! find out!
Which are true, and which are urban myths?
Putting it all together - conclusion
• Research • Test
• Measure• Iterate
Advanced Tactics
Finding your audience
• Have an email list? Use it!How social is your audience?
https://www.facebook.com/help/459892990722543/
It doesn’t take a rich man
Boosted Posts Drives Reach
It doesn’t take a rich man
News Feed Ads or Right Rail
http://on.fb.me/17zMU1p
THANK YOU!
www.deluxe.com