On Google Plus?

Is it working for you?

Believe it or not, Google+ can play a viral role in your social

media strategy as well as search engine marketing.

Here is an example.

We searched “Visual Marketing Mistakes” on Google and got one G+ page on the second place.

The reason is, we follow the business page of TechShu on

Google Plus, so the result appeared on the SERP.

In other words:

Google weighs G+ posts more than other websites, as you can see in the screenshot.

Let's see how G+ can be used creatively to make it work for

your business.

1. Explore the right hashtags

G+ has an amazing tool for hashtag discovery. It's called

Explore!

Once you enter a hashtag, it would provide you with the

list of most popular hashtags on the given topic.

Similarly, if you click on any of these hashtags, it would give you the related best

options, associated with the hashtag.

2. Drive traffic through Communities

G+ Communities are a wonderful tool to drive traffic to your website and at the same to

increase your thought leadership on a given subject.

There are hundreds of communities on the platform but not all of them are worth

your content and time.

Choose wisely. Look for communities that are more

active.

3. Use formatting options

This is the biggest advantage of G+ over other social

networks.

You can actually format your description to bring more

attention.

Here is a list of formating options that are available on

the platform.

4. Post more often

G+ has a lot to do with your search engine friendliness.

So, in order to ensure that it works for you, you must post

more often, so more and more people would add you

to their circles.

Moreover it would increase your visibility and community

reach.

Wondering what is the best frequency of posting on Google

Plus?

According to a latest Buffer App blog, business pages

should post 3 times a day at most.

They showed a corelation between post frequency and

reach.

When business pages post less than 3 times a day, they have found 50% decrease in

their overall traffic.

5. Create Collections to drive attention

Google+ Collection is the newest feature of the network.

And the fun part is, you don’t need to create your audience for your Collections. People, who are following you, are

automatically following your collections.

Moreover, Collections work wonderfully well for SEO on the space. Let’s take a look.

If your audience is searching for a specific topic on G+, your Collection posts have greater chance to appear

first, depending on the freshness of content.

However, you also can share your Collection posts with

your G+ circles ad communities separately to

ensure better reach.

If you are still hesitant and thinking if G+ would at all

work for you, we would recommend to start right

away. You will certainly notice the different after a short

while.

Thank You!For more useful content, visit

http://www.techshu.com