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The new presort paradigm Five trends and innovations that can change the way you mail

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Innovations in mail technology—particularly in the presort arena—have changed the way organizations approach mail. These advances are creating significant efficiency and cost savings opportunities—helping organizations engage prospects and customers more consistently and effectively.

Take a look at five trends and innovations that will help change the way you mail in the decade to come.

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60 percent of consumers prefer direct mail for marketing messages; reports show that mail offers the strongest ROI for retention and acquisition.

Utilize this preferred channel by presorting to create a new cost advantage.

Mail takes a magnified role in an increasingly multichannel world 1

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As technology continues to evolve, national presort service providers will have the latest tools, including software that can track weather patterns, traffic accidents, even road construction—so your mail can quickly be re-routed to avoid possible delays in delivery.

New geo-logistics add control and confidence 2

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Many of the innovations in mail processing in recent years (including presorting) have enhanced Standard Mail®, creating an environment where you can expect consistent, reliable delivery dates; faster rollouts; and lower, fixed pricing.

Standard Mail® benefits from a first-class experience 3

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You can expect even greater advances in mail tracking solutions, with tools that make it easier to analyze individual campaigns and mail piece delivery for real-time budgetary decisions.

Mailers gain greater visibility into the mailstream—and expenses 4

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Does it make sense to presort onsite or via an offsite service? Some mailers recognize that they can have the best of both worlds. You can keep presorting onsite and use an external presort service where volumes fall short of the best discounts.

“All of the above” becomes the new mantra in mail efficiency 5

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Learn more about innovations in mail that will help change the way you mail in the decade to come

Every connection is a new opportunity®

Presort Services