5 trends in influencer marketing
DESCRIPTION
TRANSCRIPT
![Page 1: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/1.jpg)
5 � TRENDS IN INFLUNCER MARKETING
![Page 2: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/2.jpg)
]
WHAT’S T RENDING NOW
![Page 3: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/3.jpg)
]
1. THE RISE OF VISUAL INFLUENCERS
Communicating & Connecting Visually
![Page 4: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/4.jpg)
83% of influencers have a Pinterest account
![Page 5: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/5.jpg)
77% of influencers have an Instagram account
![Page 6: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/6.jpg)
81% of influencers post images of favorite
brands/products on social sites
![Page 7: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/7.jpg)
2. THE RE-EMERGENCE OF CONTENT AS KING
Brands Leverage Influencer Content
BRANDED PLATFORMS
CONTENT SYNDICATION
![Page 8: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/8.jpg)
84% of Influencers seek authentic blog and social media content daily
91% of Moms trust bloggers’
content when seeking out product information online
![Page 9: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/9.jpg)
3. T RACKING INFLUENCE T O POINT OF SALE
A Need for Innovation at Point of Sale
PROVING SOCIAL
MOBILE COUPOING
RETAIL POS SYSTEMS
![Page 10: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/10.jpg)
of Moms have purchased a product after reading about it
on a blog
92%
![Page 11: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/11.jpg)
4. NEW JOURNEY OF THE INFORMED CONSUMER
ONLINE RESEARCH
IMPACT OF REVIEWS
PURCHASE
Results from Online Research Drive Sales
![Page 12: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/12.jpg)
98% 2% of Mom influencers rely on personal recommendations
from friends, peers or family members to make
purchase decisions
of Mom influencers trust recommendations directly
from a brands
only
![Page 13: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/13.jpg)
67% of Moms are more likely to purchase a product if it received a high star rating
on e-commerce reviews
![Page 14: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/14.jpg)
1
5. MAKING ADVOCACY PREDICTABLE
6 Steps to Predictability in Advocacy
In-Depth Analysis
Long-Term Tracking
High Volume
Opt-In Strategy
Alchemy of Give/Get
Authenticity Matter
2 3
4 5 6
![Page 15: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/15.jpg)
v
81% of Moms read 5+ blogs per
week
91% 65% 52% 25% 23%
Moms use social media daily
Moms embrace social media connectivity
v v
v
![Page 16: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/16.jpg)
When online, Moms engage with brands and bloggers for different reasons
![Page 17: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/17.jpg)
Moms visit blogs to…
84% read authentic content
about topics that interest them
73% discover great new
products
71% research products they
are considering purchasing
68% find coupons and
promotions
![Page 18: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/18.jpg)
When interacting with a brand online… 93%
91%
of Moms enter blog giveaways
of Moms redeem blog coupon codes
65%
of Moms comment on
blog posts
![Page 19: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/19.jpg)
“the blogger’s lifestyle and interests match my own”
“the blogger has children around the same age as mine”
“the blogger is around the same age as me”
94% 62%
42%
Moms are more likely to read blogs if…
![Page 20: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/20.jpg)
It is not written in an authentic voice
It is purely product focused with no story told around the experience
1. 63%
62% 2.
Moms are likely to stop reading a blog post if…
Authenticity matters
![Page 21: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/21.jpg)
of Moms research online prior to making purchases 99%
![Page 22: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/22.jpg)
94% of Moms TRUST products more for their families after they’ve done their own research
When doing product research online, Moms are most likely to click
on retail websites (e-commerce reviews) and blogger reviews for more information
![Page 23: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/23.jpg)
Blogs influence Moms most when purchasing:
f Y B
73%
Household Products
Food/ Beverage
Home Décor
65% 60%
of Moms TRUST blogs as a source of product information 91%
![Page 24: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/24.jpg)
83% of Moms find the product recommendation of a blogger more authentic than traditional media messaging
76% of Moms have sought out information on blogs about a product they first learned about through traditional media
Moms rely on blogs for reliable information
![Page 25: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/25.jpg)
Bloggers influence Moms purchasing habits
of Moms have purchased a product after hearing about
it from blogger
92%
![Page 26: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/26.jpg)
of Moms TRUST social media recommendations for product information prior to purchase
76%
![Page 27: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/27.jpg)
v
of Moms are more likely to PURCHASE a product if the product is recommended by those they follow on social networking sites 69%
Social media recommendations drive purchase
![Page 28: 5 Trends in Influencer Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051611/54b47db64a7959bb068b45b2/html5/thumbnails/28.jpg)
E-commerce reviews influence Moms most
when purchasing:
Technology Items
Large-Ticket Items
63% 57%
of Moms are more likely to purchase a product if it receives a high star rating on ecommerce reviews
67%