Confidential, Property of Search Influence, LLC © 2016

5 TIPS TO IMPROVE YOUR FRANCHISE’S ONLINE DISPLAY AD CAMPAIGN

IT IS DIFFICULT TO CREATE BRAND CONSISTENCY ACROSS ALL OF YOUR FRANCHISE BUSINESSES.

FOR BEST RESULTS, FOCUS ON:

● Optimizing all websites● Ensuring all sites and listings

have a consistent NAP● Creating quality content

throughout site● Managing reviews and client

testimonials ● Generating leads via online

display ads

HERE ARE 5 TIPS TO SET UP DISPLAY

ADS THAT WORK

TIP #1KEEP IT SIMPLE

FOCUS ON ONLY ONE SERVICE OR PRODUCT PER AD PER TARGET AUDIENCE

@w2scott #LocalU

NOT QUITE SURE WHO IS YOUR TARGET AUDIENCE?

ASK YOURSELF: “WHO BUYS MY

PRODUCT OR SERVICE?”

EXAMPLE:• Man• 30 to 49 years old• Married with children• Income of $100,000+• Lives in New Orleans

PICTURE AND DESCRIBE THAT PERSON

EXAMPLE:• Likes watching college and NFL

football games live or on TV• Owns an RV • Interested in camping and fishing• Very involved with kids’ activities

WHAT MAKES YOURCUSTOMER TICK?

ON THE AD, BE SURE TO INCLUDE A CLEAR CALL TO ACTION.

TIP #2ADS ALL NEED TO USE THE COMPANY’S RECOGNIZABLE LOOK

WHEN DESIGNING YOUR AD, PLACE

YOUR LOGO AT THE TOP CENTER FOR

BEST RESULTS.

TIP #3 USE CONTEXTUAL TARGETING Employing contextual targeting allows you to design your campaign so that your ads will be placed on sites whose content relates to what you’re selling.

TIP #4 USE REMARKETING TO TURN LOSERS INTO WINNERS

Confidential, Property of Search Influence, LLC © 2016

64%During a recent remarketing

campaign, we saw a lower cost per conversion when

compared to display ads only.

We also saw a huge increase in our conversion rate compared to display

ads only.

370%

TIP #5TARGET DESKTOP AND MOBILE DEVICES FOR BEST RESULTS

FOR MORE INFORMATION, READ THE ENTIRE BLOG POST FOUND HERE.

Search Influence935 Gravier St STE 1300

New Orleans LA 70112-1608(504) 208-3900

http://www.searchinfluence.com/