5 tips for winning a bulldog award!
TRANSCRIPT
The Bulldog Awards are the
pinnacle of accomplishment
in the PR and communications
business because they come
with prestige.
Our gold award definitely gave our account team a huge morale boost, and it helps us market ourselves.The Bulldog Awards are
critically important because journalists are our ultimate client. When you win, it’s like the Good Housekeeping Seal of Approval on your
work—it imparts extraordinary credibility.
Steve Cody, Founder and Principal, Peppercom
“”
The Bulldog Awards are the only programs judged exclusively by working journalists from publications such
as Forbes, National Geographic Traveler,
the Washington Times, USA Today, The
Oregonian and Philanthropy Magazine -
this includes a Pulitzer Prize winner!
The Bulldog Awards also come with so much publicity including but not limited to:
A feature story in our Daily ’Dog Winning PR newsletter going out to over 60,000 PR and communications pros
Highlights in all our social channels with thousands of contacts
Mention in a national press release
The coveted Bulldog Award framed certificate
Creativity and originality in conceiving
the story angle, technique or implementation
strategy, especially in the face of adversity,
such as small budgets, little-known clients or
difficult-to-distinguish products or services.
TIP1
Strategic brilliance in determining
which media and journalists to pitch or how to
position your company or product. Judges give
particular credit for media relations successes
dependent on an intimate knowledge (and/or
thorough research) of your target media and
current PR technology
TIP2
Fast thinking and quick turnaround in responding to breaking news, crisis or the
need of the media for rapid response from you.
TIP3
Extraordinary execution of your plan.
How astutely have you taken advantage of
advanced PR technology and how adeptly have
you used it? How masterfully have you employed
PR techniques to make an impact and attract
favorable media and public attention?
TIP4
Results, results, results. How many media—especially the nation’s
most influential media—picked up your
story, particularly those media with tough
requirements and little space for PR-
driven stories? Relative to your budget,
how much impact did you make?
TIP5