5 things you can do today to transform your linkedin profile into a marketing machine
TRANSCRIPT
webinar-15 things you can do today to transform your
Linkedin profile into a Marketing Machine
Course LOGO
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Agenda
In this session, you will understand about:
Why LinkedIn is important for you?
How LinkedIn works ?
5 Things to do today
What can you do with LinkedIn?
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What is LinkedIn?
?
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LinkedIn is A Social Selling Platform
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Content
®Traffic from LinkedIn converts best out of all social media sites, especially for B2B
LinkedIn Facebook Twitter
2.74%
0.77% 0.69%
% of Visitors Converting into Leads Share of B2B Social Leads by Channel
80.33%
12.73%6.73% 0.21%
Linkedin Facebook Twitter G+
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Find Job • Last month, I received 3 interview offers, even though I am not looking for a job
Generate leads • I get 1-2 leads every week without even trying• My clients generate 200+ leads every week on LinkedIn
Find partners / distributors / franchisees• Several companies leverage LinkedIn to cut out middlemen and save time
What Can You Do with LinkedIn?
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How LinkedIn Works?
Inbound
SearchPaid Discovery
Outbound
Paid Free
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Our Focus Today – Free Inbound Options
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The Search
® Keyword Driven® Your goal is to be found when someone is looking for people with your skills / products / services
Everyone else
Level-3
Level-2
Level-1
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Tip # 1: Grow your reach
Grow your contact list• College and company alumni• Relevant friends & family• Join groups relevant to your professional work• Reach out to influencers in your area
Set aside 15 minutes in the day to sending and accepting LinkedIn contacts• Be discreet about who you connect with • Be honest in sending connection requests• Ask others for introduction only in a context
Remember, your network grows disproportionately to your L1 connections• My 950 connections and 20 groups help me reach over 2 million people
directly
Source:www.brafton.com
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Tip # 2: Think Like Your Customer
Create your profile for your customer
• What are they looking for?• How can you help them?• What is the proof that you are good?
Headline• Be specific – who you help and how?• “I help small businesses get online customers by creating websites that sell.”• Include the top keyword and make it active • Treat it as your 20-sec elevator pitch
Source:www.business2community.com
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Tip # 2: Think Like Your Customer
Craft a summary that tells your story, in customer’s language • Short and sweet – 3-4 paragraphs, 3-4 sentences each• Target 1 keyword in each paragraph• Build on the title• Be truthful
List all jobs and positions in the Experience section
• Focus on customer and her search• Highlight how you helped the clients / customers in 3-4 sentences for each position• Use bullets to list your responsibilities
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Tip # 3: Use a Photo that Converts
After several tests running over 12 months, I have concluded that your profile image is one of the most important tools in converting a browser into connection or lead• Profile, connections and groups help people find you• Your image, everything remaining equal, can more than double your chances of getting contacted• The right image is 10x more effective than an average image
Get a professional headshot that
• Looks professional and friendly• Builds trust and confidence in you• Light color shirt with dark jacket (men)• NO tie• Smile – it makes you look friendly• Shots taken at an angle work best
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Tip # 3: Use a Photo that Converts
In just 3 days, this photo got
me over 30 connections, 9
leads and 5 sales
Nothing changed,
except the photo
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Tip # 3: Use a Photo that Converts
®My Return on Investment
» Spent $30 on the photo (in Bangalore. In US, it will cost $250)
» 3 Speaking assignments that resulted in 4 engagements
» 5 direct engagements
» Total value in first month was over $10k
» Bonus – 30+ Contacts
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Tip # 4: Endorsements and Connects
Endorse others but never ask them to endorse you•Each endorsement builds a
relationship• It also creates an obligation - a
future currency•Many will endorse you back
without you asking for it
Take time out to comment on Posts / Updates or Congratulate people•Always include the connection’s / author’s name in the comment
•Great tool to build links with influencers
Make a plan to connect with Level-1 contacts and follow it diligently •Send LinkedIn messages•Better still, include them in your personal blog’s mailing list
Answer questions in groups•1-2 time a week is fine
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Tip # 4: Endorsements and Comments
® Why Endorsements and Comments work» Everyone knows how Recommendations work – even seen a bad one on LinkedIn?» A prospect is more likely to ask common connections for feedback» Most people look at endorsements and comments as favors to be returned, even the influencers» Guess what they will say about you?
® Staying in touch regularly makes sure people remember who you are and can say something positive about you, when asked
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Tip # 5: Write Posts that Get Shared
Everyday. Over
30,000 Articles are published on LinkedIn!
Median reach is only
350-400 for LinkedIn Posts!
How do you make it
work?
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Part 1 : Writing the Content
•List Posts•How to Post•Use You and Your Headline•Test your Headline Emotional Value (EMV) - http://www.aminstitute.com/headline/ with a Score of 30!
•Write Long Post -> 2000 words
Promoting the Tweet
•Post on your timeline
•Share in all relevant groups•Share on other networks•Email influencers/ your contacts•Repeated sharing
Tip # 5: Write Posts that Get Shared
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Bonus Tip: How to Avoid Google Duplicate Penalty
® Google penalizes pages / sites with duplicate content® If you post the same article in 2 places, Google will penalize one of them for duplicate® Most common mistake is to post the same article on LinkedIn and your own blog / site
» Your blog / site cannot compete with LinkedIn » If Google sees same article on your site and LinkedIn, your site will be penalized.
® Post the article on one site and share on another» Write a quick summary / intro when sharing and link to original
® Posts written on LinkedIn will get more shares but won’t drive much traffic to your blog / site» Write 1-2 original posts / month on LinkedIn» Share your own or others’ content as an update
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