5 steps to using LinkedIn for Expert Status

Anne McAllister

Why?

• Credibility• Attraction marketing• Volume of keywords, connections and

recommendations• LinkedIn is indexed on Google• LinkedIn is a search engine

Step 1. Optimise Your profile

1. 100% complete2. Professional photo3. Use strapline as professional header4. Keywords in content5. Add website links (3, blog, business, landing

page, link to Amazon free report etc)6. Summary/ Experience/ Education (keyword

relevence)

7. Add skills, think keywordsAdd honours, awards, courses8. Personalise your LinkedIn URL

Lewis Howes

Step 2. Add Connections

• 100+• 500+• Existing contacts/ e mail directory/ (5 max I

don’t know them, then limited)• Send personal message

Add Connections

• Join groups, create groups• Create max 10, join 50 (no limit on sub groups)• Groups of other business owners• Answer other people’s questions• If I can help you in any other way, let me

know.

3. Get Endorsements

• Only endorse people you know• Social proof• Focus on top 10 skills• Give them to get them (40% return rate)

4. Get recommendations

Get recommendations

• Give before asking• Offer to do some work, free/ low cost to get

LinkedIn recommendation• Answer questions then follow up and ask for

recommendation “If you got value from….”

Step 5. Add applications

1. Wordpress2. Slideshare3. Events4. Reading lists (include your own books)

Making this work

• Review your LinkedIn profile• Produce a simple 7 step guide and publish on

Amazon• Support each other• Give endorsements and recommendations• Use same strategy for other networks, ie BNI

• One recommendation for each member. Use Business Master Mind Group if necessary

Questions?