5 Steps to Social Selling SuccessJana Gering -@jana_kaye #APS15Content Manager

BetterFasterStronger

Version 5.0

Social Selling Strategies for Success

1. Show up

• Communities are out there. Social selling starts with building a Content Net:• Twitter-have conversations

• Instagram-share memorable visual images

• Facebook-advertising/sharing/discussions

• LinkedIn-Business connections, B2B conversations

• Quora-find people who are asking and answering questions you care about

2. Listen.

• Social sharing is a conversation. Start by listening:• Who are the people you care about?• What do they talk about?• What questions do they ask?• Where are holding most

conversations?• How do they communicate?• What are they amplifying?• D/T/F/R

Look into creating Personas

3. Bring value to the conversation

• Create your Own Content• This is you being an advisor• Pro: Unique • Con: Time-intensive

• Connect with Branded Content• This is you being a promoter• Pro: Quick • Con: Branded

• Curate 3rd Party Content• This is others amplifying your message.• Pro: Quick to share but…• Con: Requires research and relationships

3. Trusted Content

4. Be Efficient to be Consistent

Find tools to help:• Schedulers• Hootsuite, Hubspot, Pocket

• Content Aggregators:• Hootsuite• Tagboard

• Measurements• Bit.ly• SimplyMeasured• Moz

• Paid/Boosted posts• Facebook, twitter, instagram

5. Be Responsive

Schedule is King, Flexibility is Queen

• Be responsive• Have fun, be human, make

conversation. (proof of trust)

• Be consistent• "Social Media Presence" means

you're paying attention (trust!)

• Be a team player• Promote others, share with

compliments, graciousness, humor. People will amplify what they like.

Fun Social Selling-Sainsbury

Know—>Try—>Buy

• Do: • Share/RT

• Think: • there are social selling communities I

might be missing

• Feel: • Encouraged that social selling is possible,

especially if you already have good sales skills.

• Remember…

Keys to Social Selling

1. Be Present2. Be a Listener3. Be a

Contributor4. Be Consistent5. Be Responsive