5 steps to get more from your online marketing
TRANSCRIPT
5 Steps to Get More From Your Online Marketing
August 26, 2009 Twitter: #mfimktg
Today We Will Cover:
1)Creating your communication Hub: How to build an effective online presence to market your business
2) How to expand your network virtually with tools like Facebook, Twitter and LinkedIn
3) How to make your company easily "found" by prospective residents and clients
Poll Question 1
What tools are you currently
using to market your properties?
MyNewPlace estimates over 70% of apartment searches begin online.
25% of search results for the world’s top 20 brands arelinks to user-generated content.
78% of consumers trust peer recommendations.
Understand your audiences.
Your message. Your goals.
Start by listening
• Who is talking about you, your competition, what’s happening in your neighborhood?
• Property name• Property staff names• Company name• Local competition
• Neighborhood/town• Neighborhood + apartment• Local events• Local retailers
Start here:
But … keep context in mind
"We're a sue first, ask questions later kind of an
organization.”
1. Create YourCommunication Hub(s).
WebsiteGrader.com
2. Use the Available Tools.
Listings and directories
– Google– Bing– Yahoo– YellowPages– Yelp– Kudzu– GetListed.org
Poll Question 2
Have you claimed your listings on Google Local
Business Center?
More tools
– PPC ads– Real estate search sites (ILSs)– Craigslist and other free classifieds
– Vflyer, Postlets, RentSentinel, Appfolio
Get help:
3. Extend Your Reach.
4. Create Content Worth Sharing.
Why bother?
Poll Question 3
What metrics are you usingto track your success
online?
5. DON’T STOP THERE… KEEP GOING.
“80% of success is showing up.” (?)
Instead, A Slow Drip.
What we covered today
• Understand your audiences, your goals. Listen first.
• Create your communication hubs• Use other available tools• Go to their turf with social media• Create content worth sharing• Keep at it.
What You Should Do NOW
1. Start listening. (Google, Twitter, Facebook)
2. Claim your real estate. (Website, listings, Facebook, Twitter)
3. Join a conversation. (Leave a comment.)
“It doesn’t matter if it’s a company or a campaign, you build around commonality. If it’s real people and real communities, then it’s valuable. Otherwise it’s just playing around online.”
Chris Hughes – Co-founder, Facebook and New Media Director, BarackObama.com
#AptChattwitter.com/aptchat
- MultifamilyInsiders.com- PropertyManager.com- ApartmentMarketingBlog.com- TheApartmentNerd.com- BehindTheLeasingDesk.com- ApartmentVeteran.com
Industry Resources:
- DuctTapeMarketing.com- Mashable.com- SocialMediaToday.com- GaryVaynerchuk.com- MarketingOverCoffee.com- SocialMediaExplorer.com
Outside the Industry:
Thank You!