5 steps of design thinking

5 Steps of Design Thinking

© Knct Lab | www.knctlab.com

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Step 1 - Empathy

• Identify the molecules that make up your target audience

• Understand your audience by understanding what they value, what they want and how they look at the world.

• The challenge of the designer lies in synthesizing this within the context of their design


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Step 2 - Define

• Every cogent work of design requires something of a mission statement to bring clarity and focus to your work

• The questions needed to be addressed are: – What exactly are you trying to convey? – What and who are you addressing? – What are you bringing to the table?


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Step 3 - Ideate

• The first rule of brainstorming dictates that there are no rules, all ideas are welcome and encouraged

• Ideation gives us better answers to our problems, and gives us a better idea of a prototype that can delight it’s users

• Thinking creatively, having many voices and solutions helps us conjure up the best product for the user


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Step 4 - Prototype

• The best way to conquer all the fears of failure is to come up with a prototype, a demo or a test model

• This will be similar to what the user engages with, which is precisely why the ideation process often gives us interesting ideas for a solid prototype.

• A prototype will help gauge the reactions of one’s users before the final big reveal


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Step 5 - Test

• Once prototypes are sent, the next step is to solicit feedback from you users

• Testing should be done by making yourself more personable and relatable


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5 steps of design thinking

Marketing